Less female care, more femme fatale - We are a group of women who do not beat around the bush when it comes to intimate care, or as we prefer to call it: care down there. We are interested in vaginas (yes, we use the v-word), and we are interested in sex (as long as it is fun, with consent and healthy).

We were dissatisfied with how female hygiene products were presented to us. We felt that hygiene products for women needed a place that was characterized by boldness and openness, so we launched our all-natural series of fun and fearless products for care down there, to create a little wow feeling in the section with hygiene products for women.

Our products are designed to be seen, and we have cleansing, refreshing, soothing and lubricating agents that help you appreciate your vagina, and in return have a healthy attitude towards sex that is characterized by health, pleasure and hygiene. We give the taboo around female sexuality the finger, and create a world where you can proudly love, take care of and talk about your vagina.