Joico

INNERJOI STRENGTHEN
SHAMPOO
This strengthening cleanser creates a rich-yet-gentle lather that envelops tired strands with positive reinforcement.

Our Inner Joi™ Strengthen formulas, made with Coconut and Abyssinian oils, help repair damaged hair* while fortifying strands to reduce future breakage.

Here’s Why You’ll Love It

90% naturally-derived ingredients*

Rich lather

Gentle cleansing

Free of SLS/SLES sulfates**

VEGAN PROTEIN: This vegan form of protein, made from pea and vegetable sources, mimics the protein found naturally in hair.

OLIVE ESTER: Biodegradable and upcycled from the production of olive oil, this olive ester helps support healthy-looking hair.
COCONUT OIL: A known superfood that has been used for centuries in both skincare and haircare.

ABYSSINIAN OIL: Rich in antioxidants and vitamins, Abyssinnian is also environmentally friendly due to its low water needs.

Use:
Apply to wet hair. Lather. Rinse. Follow with Strengthen Conditioner or Masque