Giorgio Armani

My Way is the scent of discoveries and connections for an openminded, curious and authentic woman who is ready to broaden her horizons and live meaningful encounters around the world. This feminine fragrance is an encounter of consciously sourced ingredients. Bergamot meets orange blossom from Egypt in a luminous, sparkling start, with an amplified bright floral bouquet of tuberose and jasmine from India as the beating heart. Finally, a vibrant cedarwood from Virginia meets a sensual vanilla from Madagascar and white musks to sign the composition. The blue and gold cap is a metaphor of the world. The blue is the universal color that unites all of us. It is englobed by a golden ring, stamped with the Giorgio Armani signature, a symbol of a unique path that is illuminated by every encounter along the way. This luxurious fragrance is refillable. It is a talisman that encapsulates all encounters that matter. I AM WHAT I LIVE.

Treat her to a luxurious gift with Armani. This fragrance makes a perfect gift for your loved one.

Use:
I AM WHAT I LIVE. The main idea being authenicity and self-discovery and that My Way can be the talisman for consumers to carry with them in their travels. This theme is very topical and fully in keeping with the current zeitgeist, especially among millenials.