This ultra-violet purple and sulfate-free shampoo helps to tone brassiness and yellow tones on natural or color treated hair while making it shiny and bright. Contains Zip-Up Technology: Proprietary strengthening complex designed to "zip-up" split ends while targeting weak areas of the hair, smoothing the appearance of damaged cuticles, and helping protect hair from environmental stressors + color fade. Brass reducing while cleansing.

Benefits:
Moisture reviving + strand softening
Deeply nourishing
Instantly detangles
Cruelty free
Color + keratin safe

Tip from Kristin: Once your hair is toned, pause on using until you need it again. If you ever go overboard, shampoo with a clarifying shampoo + condition well.

Use:
1. Depending on the thickness of your hair, apply a dime to quarter-sized amount of shampoo into your palm.
2. Apply to wet hair, massaging into the scalp to create a rich lather.
3. With purple shampoo you want to make sure you apply more product where you see more brass. I like to let it sit a little longer toward the top where hair is less porous and tends to be warmer in tone (2-3 min), then I let it run down through the ends where it's more porous for less time (1-2 min).
4. Rinse well and follow with conditioner or a hydrating mask.

” I wanted to create a purple shampoo that is great for toning blondes + brunettes and is also sulfate-free... I’ve always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color-treated hair.” – Kristin Ess

296 ml