Turn frizz-prone hair into silky strands on their best behavior.

Virtue® Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine.

Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care goes light years beyond basic cleansing.

- All hair types, especially those with frizz-prone, wavy, or curly hair.
- Safe for color-treated and chemically treated hair.

240ml