We are launching 4 new Mineral Blush Shades inspired by the colours of beautiful berries.
They are richly pigmented and give a natural and luminous finish that lasts all day.

New shades:

❤️Rabarber, a golden pink
❤️Nypon, a bright red
❤️Rönnbär, a burnt orange
❤️Plommon, a plum pink

#IDUNMinerals #ConsciousBeauty

IDUN Minerals has two different duo concealers. One color correcting, and one covering. The products have a creamy texture with two shades in one, with high coverage that is enriched with caring and protective ingredients.

🌸Ringblomma, a color-correcting duo concealer that has an orange shade that neutralizes blue, for example under the eyes, and a green shade that neutralizes red tones.

🌸Duo Concealer, camouflages imperfections, fine lines and redness. In the video she uses the shade Kaprifol.

Apply using the IDUN Minerals Concealer Brush, IDUN Minerals Pro Triangle Concealer Brush, or with your fingers.

#IDUNMinerals #consciousbeauty #makeup

💖Start with Base Coat Kristall to protect the nail, prevent discoloration and make the nail polish last longer.

💖Apply two coats of Nail Polish.

💖Apply Fast Dry Top Coat Brilliant to extend the durability and add shine.

💖Finish with Nail Oil for care and nourish nails and cuticles. Enriched with almond oil, lemon oil and vitamin E.

All nail polishes are vegan and have a 5-free formula, which means that they are free from a number of dangerous ingredients that otherwise tend to be found in nail polish.


#IDUNMinerals #consciousbeauty #nailpolish

If you're having trouble deciding whether you want Vatn Volume in black or brown, check out MUA Sabine's video where you can see the difference in shade. A black look will be more intense and defined, while a brown look will be softer and make the eyes pop.

Which of the colours is your favourite?🖤🤎

Products used in the video:
-Vatn Volume Brown🤎
-Creamy Eyeliner Jord
-Eyeshadow Palette Lavendel
-Eye and Lip Definer Brush
-Creamy Eyeliner Lava
-Eyeshadow Palette Lejongap
-Vatn Volume Black🖤

#IDUNMinerals #consciousbeauty #makeup

Powder Tilda is a luminating multi functional powder that can be used both as a powder and a highlighter.

Apply either as a regular setting powder with a fluffy brush where you want to fix your base and give an extra touch using IDUN Minerals Pro Tapered Powder Brush.

Or apply to the cheekbones, bridge of the nose and inner corner of the eye as a highlighter using IDUN Minerals Face Definer Brush and work in the product for a lovely glow! ✨

#IDUNMinerals #consciousbeauty #makeup

Just in time for summer, we are now launching two new shades in our Mineral Bronzer.

🤎Midsommar: A luminous, deeper warm shade.
🤎Skymning: A matte, deeper cold shade that is perfect for contouring.

Whether you want to bring life and color to your skin, enhance your summer tan or define the contours of your face, IDUN Minerals has different shade options.
The richly pigmented formula is easy to blend and gives a natural result that lasts all day. Our bronzers are vegan and made from highly purified minerals that are suitable even for those with sensitive skin.

#IDUNMinerals #consciousbeauty #makeup #bronzer

Our stunning creme lipsticks provide a glossy finish in a light opaque colour that provides hydration with shea butter and nordic cloudberry oil.
Creme Lipstick also works as a creme blush for a luminous touch of colour when applied to the cheeks. 💄

In the video we see all our 8 shades.

#IDUNMinerals #consciousbeauty #makeup #lipstick

Give your skin love by cleansing and nourishing your skin with gentle and effective products from IDUN Minerals that work for everyone, even the most sensitive skin.

🤍Mineral Cleansing Face & Eye Mousse: Cleanses and removes makeup, even waterproof.

🤍Mineral Smoothing Face Scrub: A gentle deep cleansing and exfoliating scrub.

🤍Mineral Moisturizing Face Mask: An intensely hydrating face mask that soothes and nourishes dry skin.

🤍Oil Serum Hydration Booster: An intensive oil serum that strengthens, repairs and soothes dry skin.

🤍Mineral Moisturizing Day Cream: A hydrating day cream that softens and nourishes the skin.

🤍Lip Balm Care & Repair Cream: Nourishing and softening with a glossy finish.


#IDUNMinerals #consciousbeauty #skincare

If you want an easy-to-use and good eyebrow pencil to shape and define the eyebrows, you should try IDUN Minerals Eyebrow Pencil, which is a richly pigmented eyebrow pencil with highly purified minerals. The silky texture blends easily with the eyebrow hairs. ✨

To shape the brows, start by brushing the brows lightly upwards with the brush located at one end to easily see your natural shape. Then take the pencil and fill in where you're missing hairs or need more shape to even out. 🤎

Products used in the video:
-Norrsken Foundation
-Makeup Sponge
-Eyebrow Pencil Pil
-Magna Water Magic
-Cream Lipstick Alice

#IDUNMinerals #consciousbeauty #makeup

In the video, we see Zoe react to IDUN Minerals products. Turn on the sound to hear her impressions. 😍

Products are used in order:
-Skin Tint SPF 30 Tan
-Pro Buffer Foundation Brush
-Perfect Under Eye Concealer Medium
-Pro Triangle Concealer Brush
-Creamy Eyeliner Jord
-Mineral Single Eyeshadow Snöflinga
-Mascara Magna Lengtheing
-Creme Lipstick Jungfrubär

#IDUNMinerals #consciousbeauty #makeup

IDUN Minerals Mascara Vatn Volume Blue 38°C is a waterproof blue mascara that gives the lashes a deep blue color and defines, separates and gives the lashes length and volume that can be easily built up.

Using a blue color on the lashes especially enhances brown eyes, but also suits everyone to give an extra touch and pop of color to your look!💙

-Browgel Perfect Eyebrows Medium
-Moisturizing Mineral Skin Tint SPF30 Gamla Stan Light
-Duo Concealer Kaprifol
-Pro Triangle Concealer Brush
-Creamy Eyeliner Hav
-Mascara Vatn Volume 38°C Blue💙
-Mineral Blush Havtorn
-Pro Tapered Powder Brush
-Mineral Single Eyeshadow Snöflinga
-Lipliner Harriet
-Matte Lipstick Krusbär
-Lipgloss Louise

#IDUNMinerals #consciousbeauty #makeup

If you haven't tried our Moisturizing Mineral Skin Tint SPF 30, we highly recommend this amazing product. 
It provides a light coverage with wonderful glow that lasts all day, infused with caring antioxidants, vitamins C and E, and protects against UVA and UVB rays with SPF 30.☀️
AND, it is suitable for those with sensitive skin!

Products used in the video:

-Moisturizing Mineral Skin Tint SPF 30☀️
-Makeup Sponge
-Perfect Under Eye Concealer
-Blush/Bronzer Brush
-Bronzer Midnattssol
-Blush Havtorn
-Eyebrow Pencil Björk
-Browgel Perfect Eyebrows Medium
-Mineral Eyeshadow Palette Vitsippa
-Blending Brush
-Mascara Gull
-Lipliner Bibi
-Lipgloss Cornelia

#IDUNMinerals #Consciousbeauty #Skintint

IDUN Minerals has launched 2 new, neutral Skin Tint shades. In the video, Wilma uses Djurgården Light Neutral, which is the lightest shade in a neutral tone. If you previously tried Gamla Stan Light, and it was too warm for you, then Djurgården is the perfect shade to try. 🌟

🌟Products used in order:
-Solsken SPF 50
-Moisturizing Mineral Skin Tint SPF 30 - Djurgården
-Pro Buffer Foundation Brush
-Perfect Under Eye Concealer - Extra Fair
-Pro Triangle Concealer Brush
-Translucent Mattifying Powder Tuva
-Pro Tapered Powder Brush
-Bronzer Midnattssol
-Blush Havtorn
-Mineral Eyeshadow Palette Brunkulla
-Blending Brush
-Mascara Vatn Volume 38°C Brown
-Lipliner Harriet
-Tinted Lip Elixir Linnea


#IDUNMinerals #consciousbeauty #makeup

We have now launched two new shades from our beloved Moisturizing Mineral Skin Tint SPF 30 collection in the shades:
-Djurgården Light Neutral
-Långholmen Light/Medium Neutral

If you are looking for a formula with light coverage, hydration, glow and SPF 30, then Skin Tint is the perfect go-to product for a weightless feel on the skin!

Have you tried IDUN Minerals Skin Tint?

In the video below you can see us swatch all our shades. ✨

#IDUNMinerals #consciousbeauty #skintint #makeup

Simple steps to create a makeup look that enhances your natural beauty.

🤎Solsken SPF 50, primes and moisturizes your skin leaving it glowy.
🤎Mineral Powder Foundation, provides light to full coverage, evening out the skin.
🤎Mineral Blush Havtorn, on cheeks and eyelids to brighten and add a pop of warm colour.
🤎Mascara Magna Lengthening, gives lashes instant volume, length and care.
🤎Lipstick Björnbär, for a beautiful vibrant lip shade.


#IDUNMinerals #consciousbeauty #makeup #everydaylook

Using different contrasting colors can make your makeup look more prominent.
In the video, Sadia uses the colors blue and brown, which gives a nice pop of color and enhances the eyes. 💙🤎

Sadia wears in order of appearance:
- Moisturizing Mineral Skin Tint SPF 30 Tan / Deep & Deep
- Pro Buffer Foundation Brush
- Perfect Under Eye Concealer, Tan
- Pro Triangle Concealer Brush
- Ready Set Refresh Setting Spray
- Loose Mattifying Mineral Powder Tora
- Mineral Blush, Hallon
- Pro Tapered Powder Brush
- Creamy Eyeliner, Jord Brown on eyes & lips
- Creamy Eyeliner, Hav Blue on eyes
- Mascara Vatn Volume 38°C Brown & Black
- Oil-Infused Tinted Lip Elixir Linnea

#IDUNMinerals #ConsciousBeauty #Makeup

Did you know that IDUN Minerals dry shampoo is Nordic Swan eco-labelled? 💚

Most people have probably used a dry shampoo at some point to reduce grease in their hair to quickly refresh it. But do we think about what we are spraying on our hair and scalp?

The refreshing formula adds natural volume and texture along with rice starch that refreshes the hair and absorbs excess oil, without feeling powdery or leaving white marks.
IDUN Minerals dry shampoo is gentle for those with sensitive scalps, is fragrance-free and is dermatologically tested.

How often do you use dry shampoo? ❣️

What does it mean that the product is Nordic Swan eco-labelled??
💚 It has passed tough requirements on the health classification of the ingredients. This includes perfumes and preservatives, for example.

💚All ingredients have passed rigorous requirements for environmental properties, such as degradability and toxicity to aquatic organisms.

💚Meets stringent requirements for packaging design and content.

So by choosing IDUN Minerals Refreshing Dry Shampoo means making good choices for your health and the environment!

#IDUNMinerals #consciousbeauty #dryshampoo