Have you tried using our Creme Lipstick as a blush? They are semi transparent and are easy to apply, to give a soft colour with a beautiful glow. Combine with the same shade on your lips, or use the shade you like most. ❤️ #IDUNMinerals #consciousbeauty #makeup

Mineral Blush is infused with ultra-purified mineral pigments for a rich colour payoff that is easily blendable and buildable. What is your favorite new shade?🍓 #IDUNMinerals #consciousbeauty

Our cult favorite, best-selling mascara now in a limited edition, travel size, green shade perfect for the summer holidays! 💚 #IDUNMinerals #ConsciousBeauty #VatnVolume

IDUN Minerals has two different duo concealers. One color correcting, and one covering. The products have a creamy texture with two shades in one, with high coverage that is enriched with caring and protective ingredients. 🌸Ringblomma, a color-correcting duo concealer that has an orange shade that neutralizes blue, for example under the eyes, and a green shade that neutralizes red tones. 🌸Duo Concealer, camouflages imperfections, fine lines and redness. In the video she uses the shade Kaprifol. Apply using the IDUN Minerals Concealer Brush, IDUN Minerals Pro Triangle Concealer Brush, or with your fingers. #IDUNMinerals #consciousbeauty #makeup

If you're having trouble deciding whether you want Vatn Volume in black or brown, check out MUA Sabine's video where you can see the difference in shade. A black look will be more intense and defined, while a brown look will be softer and make the eyes pop. Which of the colours is your favourite?🖤🤎 Products used in the video: -Vatn Volume Brown🤎 -Creamy Eyeliner Jord -Eyeshadow Palette Lavendel -Eye and Lip Definer Brush -Creamy Eyeliner Lava -Eyeshadow Palette Lejongap -Vatn Volume Black🖤 #IDUNMinerals #consciousbeauty #makeup

Powder Tilda is a luminating multi functional powder that can be used both as a powder and a highlighter. Apply either as a regular setting powder with a fluffy brush where you want to fix your base and give an extra touch using IDUN Minerals Pro Tapered Powder Brush. Or apply to the cheekbones, bridge of the nose and inner corner of the eye as a highlighter using IDUN Minerals Face Definer Brush and work in the product for a lovely glow! ✨ #IDUNMinerals #consciousbeauty #makeup

Our stunning creme lipsticks provide a glossy finish in a light opaque colour that provides hydration with shea butter and nordic cloudberry oil. Creme Lipstick also works as a creme blush for a luminous touch of colour when applied to the cheeks. 💄 In the video we see all our 8 shades. #IDUNMinerals #consciousbeauty #makeup #lipstick

Give your skin love by cleansing and nourishing your skin with gentle and effective products from IDUN Minerals that work for everyone, even the most sensitive skin. 🤍Mineral Cleansing Face & Eye Mousse: Cleanses and removes makeup, even waterproof. 🤍Mineral Smoothing Face Scrub: A gentle deep cleansing and exfoliating scrub. 🤍Mineral Moisturizing Face Mask: An intensely hydrating face mask that soothes and nourishes dry skin. 🤍Oil Serum Hydration Booster: An intensive oil serum that strengthens, repairs and soothes dry skin. 🤍Mineral Moisturizing Day Cream: A hydrating day cream that softens and nourishes the skin. 🤍Lip Balm Care & Repair Cream: Nourishing and softening with a glossy finish. #IDUNMinerals #consciousbeauty #skincare

If you want an easy-to-use and good eyebrow pencil to shape and define the eyebrows, you should try IDUN Minerals Eyebrow Pencil, which is a richly pigmented eyebrow pencil with highly purified minerals. The silky texture blends easily with the eyebrow hairs. ✨ To shape the brows, start by brushing the brows lightly upwards with the brush located at one end to easily see your natural shape. Then take the pencil and fill in where you're missing hairs or need more shape to even out. 🤎 Products used in the video: -Norrsken Foundation -Makeup Sponge -Eyebrow Pencil Pil -Magna Water Magic -Cream Lipstick Alice #IDUNMinerals #consciousbeauty #makeup

IDUN Minerals has launched 2 new, neutral Skin Tint shades. In the video, Wilma uses Djurgården Light Neutral, which is the lightest shade in a neutral tone. If you previously tried Gamla Stan Light, and it was too warm for you, then Djurgården is the perfect shade to try. 🌟 🌟Products used in order: -Solsken SPF 50 -Moisturizing Mineral Skin Tint SPF 30 - Djurgården -Pro Buffer Foundation Brush -Perfect Under Eye Concealer - Extra Fair -Pro Triangle Concealer Brush -Translucent Mattifying Powder Tuva -Pro Tapered Powder Brush -Bronzer Midnattssol -Blush Havtorn -Mineral Eyeshadow Palette Brunkulla -Blending Brush -Mascara Vatn Volume 38°C Brown -Lipliner Harriet -Tinted Lip Elixir Linnea #IDUNMinerals #consciousbeauty #makeup

We have now launched two new shades from our beloved Moisturizing Mineral Skin Tint SPF 30 collection in the shades: -Djurgården Light Neutral -Långholmen Light/Medium Neutral If you are looking for a formula with light coverage, hydration, glow and SPF 30, then Skin Tint is the perfect go-to product for a weightless feel on the skin! Have you tried IDUN Minerals Skin Tint? In the video below you can see us swatch all our shades. ✨ #IDUNMinerals #consciousbeauty #skintint #makeup

Did you know that IDUN Minerals dry shampoo is Nordic Swan eco-labelled? 💚 Most people have probably used a dry shampoo at some point to reduce grease in their hair to quickly refresh it. But do we think about what we are spraying on our hair and scalp? The refreshing formula adds natural volume and texture along with rice starch that refreshes the hair and absorbs excess oil, without feeling powdery or leaving white marks. IDUN Minerals dry shampoo is gentle for those with sensitive scalps, is fragrance-free and is dermatologically tested. How often do you use dry shampoo? ❣️ What does it mean that the product is Nordic Swan eco-labelled?? 💚 It has passed tough requirements on the health classification of the ingredients. This includes perfumes and preservatives, for example. 💚All ingredients have passed rigorous requirements for environmental properties, such as degradability and toxicity to aquatic organisms. 💚Meets stringent requirements for packaging design and content. So by choosing IDUN Minerals Refreshing Dry Shampoo means making good choices for your health and the environment! #IDUNMinerals #consciousbeauty #dryshampoo