Anastasia Beverly HillsLuminous Foundation

Anastasia Beverly Hills Luminous Foundation is a water-resistant liquid foundation that creates a luminous, natural finish. The radiant formula delivers long-wearing, medium coverage yet still feels weightless and looks ultra-fresh. This is the coverage you have been waiting for: Luminous Foundation looks so great on its own, there’s no need to set with a powder. Available in 50 completely natural shades, this lightweight foundation blurs any imperfection—including discoloration and unevenness—without caking or masking the skin’s natural radiance. With a seamless application, this easy-to-blend face makeup leaves the skin with a perfected-looking complexion that is free of flashback or oxidization.

WHY YOU'LL LOVE IT
Water-resistant, long-wearing formula with medium coverage
Gives the complexion a fresh, radiant look with a lightweight, second-skin feeling
Masks discoloration, unevenness and blotchiness while giving the skin a natural, healthy-looking radiance
No-flashback formula creates a soft-focus effect and does not oxidize
Comes in a sleek, modern component with a custom hygienic pump that dispenses just the right amount of product
Suitable for all skin types, including sensitive skin
Formulated without gluten, parabens, alcohol, oil, mineral oil or talc
Clinically tested, dermatologist tested, ophthalmologist tested and noncomedogenic
Cruelty-free and vegan
Available in 5 shade categories (Fair, Light, Medium, Tan, Deep) and 3 undertones (Cool, Warm, Neutral)

HOW TO APPLY
Select the shade that most closely complements your skin tone and undertone. First, choose from the shade category (Fair, Light, Medium, Tan, Deep) that best suits you. Then, choose the shade in that category that most closely matches your skin tone. To help you choose the best shade for you, select the shade that matches your undertone (C = Cool, W = Warm, N = Neutral). If your skin has more of a pink, red or bluish tone to it, then you are a Cool undertone. If your skin has more of a yellow, peach or golden tone to it, then you are a Warm undertone. If your skin has a mix of both cool and warm tones, then you are a Neutral undertone.
Begin by applying Luminous Foundation directly to the skin in areas where you would like the most coverage, such as the center of the face, center of the forehead, nose and jawline/chin. Apply and blend out with a firm foundation brush like A30 Pro Brush, a makeup sponge or your fingertips.
Start with the main placements and add additional coverage if needed. Bring down onto the neck area if needed for color continuity.

Pro Tips:
The color of the veins on the inner wrist can help determine undertone.
To find the perfect shade match, begin by selecting 3 shades of Luminous Foundation within the client’s skin tone and undertone: (1) The shade you believe is the perfect match, (2) One shade lighter from your chosen shade, and (3) One shade deeper from your chosen shade. Apply a half-pump of each shade from lightest to deepest on the back of a clean hand or a metal mixing plate. Use a flat concealer brush to swatch each shade along the client’s jawline for Fair–Medium skin tones and higher on the cheek or neck for Tan–Deep skin tones. Lightly blend each shade into the skin to find the one that matches the most effortlessly. Verify your shade selection by swatching from the cheek down toward the neck/chest area.
Luminous Foundation looks great on its own. However, you can set it with Loose Setting Powder if desired.
Complete your luminous look with blush, bronzer and glow.
To sculpt the features and bring out the high points of the face, pair with Contour Powder Kit.
For a more illuminated, luminous look, pair with Liquid Glow.