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Sofia

  • Sofia

    4 months

    The Pricing

    Hi! You save 60 cents by buying this kit. Is this a deliberate pricing strategy? Thanks for an otherwise great website!

    Translated from swedish

    1 product in post The Pricing
    83 views

    • Annsofi

      Customer service at Lyko
      4 months
      Hey Sofia! 👋 I understand that you became concerned! You see one price one moment and then another the next. What really applies?! That’s definitely a question to ask. It’s a bit complex, but I’ll try to explain it so it makes sense 😊🤞 For the majority of our assortment, it’s the purchase price that dictates the selling price. That said – there are also parts of our assortment where we practice "dynamic pricing". This means that prices are automatically adjusted based on various factors, such as demand, timing, or competition, which allows prices to adapt to always be as fair and competitive as possible. Take care! ❤

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  • Sofia

    4 months

    Pricing

    Hi! A three-pack saves you 2 dollars. The same goes for dry shampoos in three-packs. Is this a conscious strategy or is it mispriced? Thanks for an otherwise great website!

    Translated from swedish

    1 product in post Pricing
    61 views

    • Angelica

      Customer service at Lyko
      4 months
      Hey Sofia 👋 If you buy the package with 3 mascaras, it costs 609 kr, but if you buy the mascara individually, it costs 229 kr and then the total comes to 687 kr 🤩 I can't see anything wrong with the pricing 🤍 Take care!

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