Joico

Joico strengthen shampoo

INNERJOI STRENGTHEN
SHAMPOO
This strengthening cleanser creates a rich-yet-gentle lather that envelops tired strands with positive reinforcement.

Our Inner Joi™ Strengthen formulas, made with Coconut and Abyssinian oils, help repair damaged hair* while fortifying strands to reduce future breakage.

Here’s Why You’ll Love It

90% naturally-derived ingredients*

Rich lather

Gentle cleansing

Free of SLS/SLES sulfates**

VEGAN PROTEIN: This vegan form of protein, made from pea and vegetable sources, mimics the protein found naturally in hair.

OLIVE ESTER: Biodegradable and upcycled from the production of olive oil, this olive ester helps support healthy-looking hair.
COCONUT OIL: A known superfood that has been used for centuries in both skincare and haircare.

ABYSSINIAN OIL: Rich in antioxidants and vitamins, Abyssinnian is also environmentally friendly due to its low water needs.

Use:
Apply to wet hair. Lather. Rinse. Follow with Strengthen Conditioner or Masque

50 ml

Joico strengthen conditioner

INNERJOI STRENGTHEN
CONDITIONER

Strengthen Conditioner pulls off a major turnaround for damaged strands…building hair that looks – and feels -- resilient, healthy, smooth, and shiny in a single strength-training session.

Our Inner Joi™ Strengthen formulas, made with Coconut and Abyssinian oils, help repair damaged hair* while fortifying strands to reduce future breakage.

Here’s Why You’ll Love It

96% naturally-derived ingredients*

Helps repair damaged hair***

Nourishes hair and leaves it looking healthy

Detangles, reduces frizz, and boosts shine

VEGAN PROTEIN: This vegan form of protein, made from pea and vegetable sources, mimics the protein found naturally in hair.

OLIVE ESTER: Biodegradable and upcycled from the production of olive oil, this olive ester helps support healthy-looking hair.

COCONUT OIL: A known superfood that has been used for centuries in both skincare and haircare.

ABYSSINIAN OIL: Rich in antioxidants and vitamins, Abyssinnian is also environmentally friendly due to its low water needs.

Use:
Apply to clean, damp hair. Leave in 1 minute. Rinse.

50 ml

Joico strengthen masque

INNERJOI STRENGTHEN
MASQUE
This fortifying masque gently nourishes each strand with the strength, bounce, and polish, fatigued hair really needs

Our Inner Joi™ Strengthen formulas, made with Coconut and Abyssinian oils, help repair damaged hair* while fortifying strands to reduce future breakage.

Here’s Why You’ll Love It

95% naturally-derived ingredients*

Helps strengthen hair & reduce breakage***

Replenishes lost moisture & leaves hair feeling soft

Renews hair’s healthy appearance

VEGAN PROTEIN: This vegan form of protein, made from pea and vegetable sources, mimics the protein found naturally in hair.

OLIVE ESTER: Biodegradable and upcycled from the production of olive oil, this olive ester helps support healthy-looking hair.

COCONUT OIL: A known superfood that has been used for centuries in both skincare and haircare.

ABYSSINIAN OIL: Rich in antioxidants and vitamins, Abyssinnian is also environmentally friendly due to its low water needs.

Use:
Apply to clean, damp hair. Leave in 2-5 minutes. Rinse.

50 ml