Living Proof

We are problem solvers. We solve the toughest beauty challenges with the help of research and patented technology from MIT. Our founders are stylists who were tired of the limitations of ordinary products. 20 patents, 50 products and 100 awards later, we have gotten countless love letters thanking us for creating products that live up to their promises and for changing their lives in both small and large ways. We are not hope in a bottle. We are a Living Proof. And so are you!

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Popular products

Latest reviews

  • Okay texture

    Full Dry Volume & Texture Spray

    Absolutely gives a little volume, but since I have thin glassy hair, I would have wished for a bit more hold and texture as well as it absorbs oil. Otherwise, it comes out of the hair easily, leaves no white residue. The hair doesn't feel dry, doesn't irritate my scalp, and smells good.

    Ami3 days

  • Works, but terrible smell

    Full Dry Volume & Texture Spray

    I love what the product does to my hair! I get a lovely feeling and nice volume, but the smell is terrible! It also takes a long time to get rid of it, and it smells for a very long time.

    M1 week

  • Superb! But very expensive

    Perfect Hair Day Dry Shampoo 198 ml

    I love this dry shampoo! Result-wise it is really good! It refreshes the hair well and feels light on the scalp. The only problem is the price, it's actually way too expensive. I've bought it several times but am now trying other options due to the cost. But quality-wise this is still a favorite! 🌟

    Anna Matilda1 week

88 products
88 products
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