Living Proof
We are problem solvers. We solve the toughest beauty challenges with the help of research and patented technology from MIT. Our founders are stylists who were tired of the limitations of ordinary products. 20 patents, 50 products and 100 awards later, we have gotten countless love letters thanking us for creating products that live up to their promises and for changing their lives in both small and large ways. We are not hope in a bottle. We are a Living Proof. And so are you!
Popular products
Living ProofCurlDefiner190 ml
Living ProofFullDry Volume & Texture Spray238 ml
Living ProofFullThickening Cream109 ml
Living ProofPerfect Hair DayDry Shampoo198 ml
Living ProofScalp CareDensity Serum50 ml
Latest reviews
Good but smells a bit special
Curl High-Shine Gloss 200 ml
Good has received many compliments on how shiny my hair is. If you're unsure, you can check with a hairdresser for help for the best results.
Elicia1 week
Favorite
Perfect Hair Day 5-In-1 Styling Treatment 118 ml
Love it! Bought it 3 times, a must in my routine. No matter if I use heat or air dry my hair, my hair becomes less frizzy and easier to style.
Matilda1 week
Best *Free from everything* shampoo for wavy hair! :)
Perfect Hair Day Shampoo 710 ml
Contains no nasties, smells good, doesn't weigh the hair down or make it greasy, is economical, and has very good ingredients in addition to a good price. Recommended for everyone with wavy/curly hair! Took many years to find such a "free from" shampoo that didn't make the hair greasy! :)
Silje 1 month
Living ProofCurlDefiner190 ml
Living ProofFullDry Volume & Texture Spray238 ml
Living ProofFullThickening Cream109 ml
Living ProofPerfect Hair DayDry Shampoo198 ml
Living ProofScalp CareDensity Serum50 ml
Living ProofPerfect Hair DayAdvanced Clean Dry Shampoo198 ml
Living ProofPerfect Hair DayDry Shampoo355 ml
Living ProofScalp CareDry Scalp Treatmen100 ml
Living ProofRestoreperfecting spray236 ml
Living ProofTriple Bond ComplexHair Strengthener45 ml
Living ProofStyle LabFlex Hairspray246 ml
Living ProofNo FrizzNourishing Styling Cream118 ml
Living ProofPerfect Hair DayConditioner236 ml
Living ProofFullConditioner236 ml
Living ProofFullShampoo236 ml
Living ProofNo Frizz Vanishing Oil50 ml
Living ProofPerfect Hair DayShampoo236 ml
Living ProofNo Frizz Smooth Styling Spray200 ml
Living ProofPerfect Hair DayAdvanced Clean Dry Shampoo90 ml
Living ProofCurlConditioner355 ml
Living ProofNo FrizzInstant De-Frizzer208 ml
Living ProofFullFull Dry Volume & Texture Spray355 ml
Living ProofStyle LabAmp Instant Texture Volumizer57 g
Living ProofFull Texturizing Foam148 ml