Living Proof
We are problem solvers. We solve the toughest beauty challenges with the help of research and patented technology from MIT. Our founders are stylists who were tired of the limitations of ordinary products. 20 patents, 50 products and 100 awards later, we have gotten countless love letters thanking us for creating products that live up to their promises and for changing their lives in both small and large ways. We are not hope in a bottle. We are a Living Proof. And so are you!
Popular products
Campaign 45%Living ProofPerfect Hair DayDry Shampoo355 ml
Campaign 25%Living ProofTriple Bond ComplexHair Strengthener45 ml
Campaign 25%Living ProofPerfect Hair DayAdvanced Clean Dry Shampoo Jumbo355 ml
Campaign 25%Living ProofFullFull Dry Volume & Texture Spray355 ml
Campaign 25%Living ProofCurlDefiner190 ml
Latest reviews
So good!!
Perfect Hair Day Shampoo 236 ml
It really can't be described how good this shampoo is 😩! My hair is fine, thin, and gets an oily scalp and brittle ends quickly. I've never experienced a shampoo that makes my hair clean AND silky soft already during washing. I am really so incredibly satisfied with my purchase, and I recommend everyone with similar hair to buy this💛🌻. A bonus is that it is sulfate-free and color-safe, which means my brittle ends don't dry out and the color doesn't fade as quickly! The scent is a light citrus type, which suits me as I am sensitive to scents and migraines. Often, leave-ins also contain a lot of fragrance, so my hair really doesn't feel like a perfume bottle after washing, which is so positive! It's such a shame that you don't sell their leave-in conditioner in spray format in the same series at Lyko, I would love to shop from you, but it will have to be from another store instead!
Frida🍇4 days
Best dry shampoo
Perfect Hair Day Advanced Clean Dry Shampoo Jumbo 355 ml
My favorite dry shampoo. It beautifully removes the excess oil in and on the hair when used. It lightens a little on the blonde hair and leaves no white flakes, plus you don't feel it sitting on the hair. Price-wise, I think it's okay since there's a lot of content in it, and you shouldn't use too cheap dry shampoos as they can ruin the hair.
Janne4 days
Living Proof Thickening cream
Full Thickening Cream 109 ml
Super great product and smells good. Highly recommended.
Sonja1 week
Campaign 45%Living ProofPerfect Hair DayDry Shampoo355 ml
Campaign 25%Living ProofTriple Bond ComplexHair Strengthener45 ml
Campaign 25%Living ProofPerfect Hair DayAdvanced Clean Dry Shampoo Jumbo355 ml
Campaign 25%Living ProofFullFull Dry Volume & Texture Spray355 ml
Campaign 25%Living ProofCurlDefiner190 ml
Campaign 45%Living ProofPerfect Hair DayAdvanced Clean Dry Shampoo198 ml
Campaign 25%Living ProofStyle LabFlex Hairspray246 ml
Campaign 25%Living ProofFullThickening Cream109 ml
Campaign 25%Living ProofRestoreperfecting spray236 ml
Campaign 45%Living ProofPerfect Hair DayDry Shampoo198 ml
Campaign 25%Living ProofFullDry Volume & Texture Spray238 ml
Campaign 25%Living ProofClarifying Detox Shampoo236 ml
Campaign 25%Living ProofNo FrizzInstant De-Frizzer208 ml
Campaign 43%Living ProofNo FrizzNourishing Styling Cream118 ml
Campaign 25%Living ProofNo Frizz Vanishing Oil50 ml
Campaign 25%Living ProofFull Texturizing Foam148 ml
Campaign 25%Living ProofPerfect Hair DayAdvanced Clean Dry Shampoo90 ml
Living ProofFull Package
Campaign 25%Living ProofBlowout148 ml
Campaign 25%Living ProofFullShampoo236 ml
Campaign 25%Living ProofNo Frizz Smooth Styling Spray200 ml
Campaign 25%Living ProofScalp CareDensity Serum50 ml
Campaign 25%Living ProofCurlAir-Dry Styler148 ml
Campaign 25%Living ProofScalp CareDry Scalp Treatmen100 ml