Living Proof

We are problem solvers. We solve the toughest beauty challenges with the help of research and patented technology from MIT. Our founders are stylists who were tired of the limitations of ordinary products. 20 patents, 50 products and 100 awards later, we have gotten countless love letters thanking us for creating products that live up to their promises and for changing their lives in both small and large ways. We are not hope in a bottle. We are a Living Proof. And so are you!

Latest reviews

Best oil for me
No Frizz Vanishing Oil 50 ml
I have thick hair that is dry. This oil melts into the hair, doesn't make them sticky, and gives a lot of shine. It also has a very sophisticated «I just came from the salon» scent. Highly recommended. I've tried many and this is my favorite.
Sarah6 days
Fantastic
Full Full Dry Volume & Texture Spray 355 ml
I love this! Smells incredibly good and gives volume to my otherwise volume-less hair. The only downside is that I wish it lasted a bit longer.
Victoria1 week
10/10
Style Lab Flex Hairspray 246 ml
Love this! For you who have thick hair where the curls usually don't hold and where you don't want that typical hairspray feeling on your hair. I usually spray this lightly on my hair before curling so they hold better since it also has heat protection.
Kristina G 2 weeks