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Living Proof

We are problem solvers. We solve the toughest beauty challenges with the help of research and patented technology from MIT. Our founders are stylists who were tired of the limitations of ordinary products. 20 patents, 50 products and 100 awards later, we have gotten countless love letters thanking us for creating products that live up to their promises and for changing their lives in both small and large ways. We are not hope in a bottle. We are a Living Proof. And so are you!

Latest reviews

  • Shocked!

    No Frizz Smooth Styling Serum 45 ml

    Got such an extremely beautiful shine in my hair and so many comments that my hair looks so shiny (actually have severely bleached hair)

    Sara2 days

  • Favorite product!

    Full Dry Volume & Texture Spray 238 ml

    Looooove this product! I have pretty thin hair with natural waves, and with this spray, I get just the right amount of volume and hold without it feeling sticky or powdery. Light consistency, feels like a nice hairspray. I wouldn't say it can be used as dry shampoo. I usually use it after I've used my Revlon (heat brush), but sometimes even when I've let it air dry, and it works fine even without heat tools. Smells super good too!

    Annie6 days

  • Good for soft curls

    Curl Definer 190 ml

    This product is great for curl definition with a soft hold. I have very thin hair and this did not weigh it down. I had to use a separate hydrating serum beforehand as this doesn't privide hydration, but rather definition. With this product, my hair was less frizzy, more defined and the curls lasted the whole day. Lovely sent, not overpowering. I found you could use quite a lot and not have product buildup. I used less than a pump each time (again, I have very fine hair) and the bottle lasted for 9 months.

    Amelia1 week

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