Living Proof

We are problem solvers. We solve the toughest beauty challenges with the help of research and patented technology from MIT. Our founders are stylists who were tired of the limitations of ordinary products. 20 patents, 50 products and 100 awards later, we have gotten countless love letters thanking us for creating products that live up to their promises and for changing their lives in both small and large ways. We are not hope in a bottle. We are a Living Proof. And so are you!

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Latest reviews

  • Very good and effective!

    Perfect Hair Day Dry Shampoo 355 ml

    Very good product, one of the better ones I've tried and without very harmful substances. Tested it under extreme conditions (oily hair), and used it as described, let it work a little longer before I brushed it out, and had to use two rounds to get this result. Loud noise and solid pressure, takes away from the fact that I had to use a lot of product and that the whole bathroom got dusty 🙈 but otherwise feels fine on the scalp, no itching or tightness and gives nice volume, doesn't weigh down! I have a very sensitive scalp and struggle with oily hair due to hormones.

    Lisa1 week

  • Oily hair

    Full Bundle Shampoo 236 ml & Conditioner 236 ml

    I have now used this combo for 3 washes. Which is certainly a short time, but I still feel like I can notice a difference. I've long had problems with my hair getting oily just 1-2 days after showering. When I use this, my hair feels cleaner and "lighter". Sure, it still gets oily after maybe 2, absolutely max 3 days, I think it's hard to avoid. But not at the same level as before. My hair smells incredibly clean and fresh and becomes super soft and nice. I have thick long hair but thin fine hair strands. That's why I've been looking for a shampoo like this without all the sulfates etc. that I feel weigh down my fine hair strands... I'm excited to continue testing this combo💕

    Filippa2 weeks

  • Okay texture

    Full Dry Volume & Texture Spray

    Absolutely gives a little volume, but since I have thin glassy hair, I would have wished for a bit more hold and texture as well as it absorbs oil. Otherwise, it comes out of the hair easily, leaves no white residue. The hair doesn't feel dry, doesn't irritate my scalp, and smells good.

    Ami3 weeks

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85 products
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