Living Proof

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StylingTreatmentsShampooConditioner

We are problem solvers. We solve the toughest beauty challenges with the help of research and patented technology from MIT. Our founders are stylists who were tired of the limitations of ordinary products. 20 patents, 50 products and 100 awards later, we have gotten countless love letters thanking us for creating products that live up to their promises and for changing their lives in both small and large ways. We are not hope in a bottle. We are a Living Proof. And so are you!

Latest reviews

Best *Free from everything* shampoo for wavy hair! :)
Perfect Hair Day Shampoo 710 ml
Contains no nasties, smells good, doesn't weigh the hair down or make it greasy, is economical, and has very good ingredients in addition to a good price. Recommended for everyone with wavy/curly hair! Took many years to find such a "free from" shampoo that didn't make the hair greasy! :)
Silje 2 weeks
Not like a hair mask
Perfect Hair Day High-Shine Gloss 200 ml
My hair is toned with intense toning, the lengths are dry, and the hair gets a bit tangled after washing and frizzy after blow-drying. The consistency is thinner than a regular hair mask, easy to distribute in the hair but feels a bit not economical. It also felt a bit odd that this should be applied after conditioner, but I did as it said. The hair doesn't become soft and smooth like with a regular hair mask, it also didn't become easier to comb after washing. My hair did, however, maybe become a bit shinier and it reduced the frizz. I bought this for Lyko points, but it's not something I would buy again. [hashtag]
Jenny2 weeks
Great!
Curl Shampoo 355 ml
Works super well on my boy's hair. His curls have come back again and the hair is soft even without conditioner. He is still frizzy, but I don't think any product can fix that 😅 I will keep buying it until he gets dissatisfied ❣️
Rebecca2 weeks