Living Proof

We are problem solvers. We solve the toughest beauty challenges with the help of research and patented technology from MIT. Our founders are stylists who were tired of the limitations of ordinary products. 20 patents, 50 products and 100 awards later, we have gotten countless love letters thanking us for creating products that live up to their promises and for changing their lives in both small and large ways. We are not hope in a bottle. We are a Living Proof. And so are you!

Latest reviews

Best Conditioner
Perfect Hair Day Conditioner 236 ml
This has been my go-to conditioner for almost a year! I have long, fairly fine hair and bleached ends, which this conditioner has been perfect for😍 it smells good, leaves my hair soft and easy to detangle, but isn't too heavy for a quickly oily scalp.
Marika1 day
Love!
No Frizz Smooth Styling Serum 45 ml
I think this is super great for us with curly and frizzy hair, I use it before I blow dry my hair and it noticeably reduces frizz!
Siham4 days
Volume!
Full Dry Volume & Texture Spray 238 ml
Wow what a product! It makes my thin, soft, and flat hair look fluffy and voluminous, without turning it into a crispy helmet. This is really good.
Anna2 weeks