Living Proof

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We are problem solvers. We solve the toughest beauty challenges with the help of research and patented technology from MIT. Our founders are stylists who were tired of the limitations of ordinary products. 20 patents, 50 products and 100 awards later, we have gotten countless love letters thanking us for creating products that live up to their promises and for changing their lives in both small and large ways. We are not hope in a bottle. We are a Living Proof. And so are you!

Latest reviews

Superb! But very expensive
Perfect Hair Day Dry Shampoo 198 ml
I love this dry shampoo! Result-wise it is really good! It refreshes the hair well and feels light on the scalp. The only problem is the price, it's actually way too expensive. I've bought it several times but am now trying other options due to the cost. But quality-wise this is still a favorite! 🌟
Anna Matilda9 hours
Scent and price bring down the rating
Perfect Hair Day Dry Shampoo 198 ml
Works well and is definitely one of the better dry shampoos I've tried, but I have an extremely hard time with the scent for some reason. It's not an unpleasant scent in itself, but very intense. I will stick to my favorite Amika-Perk up dry shampoo going forward. It's also in the same price range and smells a lot, but it's a scent that I find pleasant and that doesn't take over as much.
Mathilda6 days
Fantastic
Perfect Hair Day Dry Shampoo 355 ml
I really think this dry shampoo does its job! In my opinion, it's long-lasting and doesn't dry out the scalp like other dry shampoos can☺️
Ebba1 week