NailmaticPure Colour

Nailmatics PURE nail polish is 10-free, vegan, and bio-based up to 84%. The solvents typically found in conventional nail polishes, derived from petroleum or natural gas, have been swapped out for plant-based solvents sourced from cotton, corn, potatoes, wheat, and cassava. The remaining 16% is a carefully balanced compromise to ensure the polish maintains its smooth application, shine, and durability – basically, it’s just awesome. The polishes are enriched with plant-based keratin and borage oil to promote healthy nails. The colors are made from natural and/or organic pigments, depending on the shade of the polish. PURE polishes are free from parabens, toluene, dibutyl phthalate, formaldehyde, xylene, styrene, camphor, formaldehyde resin, benzophenone-1, and nanoparticles.

For extra durability, use Nailmatic PURE base & top coat. The base protects your nails from high-pigment colors, and a layer of top coat ensures your polish lasts longer and looks fab.

Nailmatic is a French brand, and all production takes place in France. Their partners are located within a 200 km radius of their office, which helps minimize travel. The packaging is made from biodegradable and recyclable paper sourced from sustainably and responsibly managed forests (FSC-certified). The company is committed to saying no to greenwashing and wants to clarify that a bio-based product is not necessarily organic. The term "bio-based" refers to the raw materials used to create their solvents; plant-based and non-petrochemical.

The company also prioritizes CSR, or corporate social responsibility. For instance, Nailmatic collaborates with an ADEP center (a French association supporting people with disabilities) for product packaging. This is not a legal obligation; it’s a pure citizen initiative that they see as a given.