Nõberu of Sweden

Nõberu of Sweden is a popular male grooming brand used in many of Stockholm and Copenhagen’s trendiest barber shops. The range includes products for hair care, skin care, shaving, and beard care. Everything is made in Sweden and packaged in recyclable materials. The products are available in masculine fragrances that combine pure perfume oils such as lime, orange, sandalwood, leather, and mint. Nõberu of Sweden was born out of a wish to create a comprehensive men’s brand that stands apart from the competition, offering products that have neither that ubiquitous pine scent nor scantily clad ladies in their adverts. They are dedicated to much more than just selling good products – they want to change the market and society’s perception of male grooming. The aim is to create a world in which men don’t need to be tough, hard, and macho if they don’t want to be.