Purito
PURITO Seoul is a modern K-beauty brand from South Korea that draws inspiration from Korean ingredients and skincare traditions. By combining culture, innovation, and sensorial formulation, PURITO creates skincare that engages, moves, and inspires.
The name is inspired by the Korean word 정화, which means “Purification”.
“PURI” symbolizes the brand’s dedication to carefully selected, pure, and high-quality ingredients from various regions of Korea.
“TO (土)” is derived from the Chinese character for earth – a symbol of the brand’s strong connection to nature, the earth, and the global community that shares the vision of conscious skincare.
Each product is developed with great care to deliver not only visible results but also a delightful and engaging sensorial experience.
PURITO combines traditional Korean botanical knowledge with modern skincare research to create effective, skin-friendly formulations that strengthen the skin’s balance.
Popular products
Combo Deal 25%PuritoOat-in Calming Gel Cream100 ml
Combo Deal 25%PuritoMighty Bamboo Panthenol Cream100 ml
Combo Deal 25%PuritoWonder Releaf Centella Serum Unscented60 ml
Combo Deal 25%PuritoMighty Bamboo Panthenol Cleanser150 ml
Combo Deal 25%PuritoWonder Releaf Centella BB Cream27 Sand Beige
Latest reviews
Minimalistic and light gel cream
Oat-in Calming Gel Cream 100 ml
Perfect for those of us with perioral dermatitis and who can't tolerate heavy silicones, perfumes, etc. Hydrates well. A must-have for the warmer months
Ingrid5 days
purito - wonder releaf centella sunscreen
Wonder Releaf Centella Daily Sun Lotion SPF50 PA++++ 60 ml
• The bottle has a handy nozzle that allows you to conveniently dispense the cream directly onto your face • The cream itself is light and even easier to spread • The finish is very dewy, leaning greasy • Looks REALLY good under makeup Unfortunately, the only downside is that the cream is almost too dewy, and if you apply as much sunscreen during the day as you should, my skin definitely didn’t like it. It felt like my oily skin was pushing the cream out 🤣 4/5
viljas1 week
Combo Deal 25%PuritoOat-in Calming Gel Cream100 ml
Combo Deal 25%PuritoMighty Bamboo Panthenol Cream100 ml
Combo Deal 25%PuritoWonder Releaf Centella Serum Unscented60 ml
Combo Deal 25%PuritoFrom Green Cleansing Oil200 ml
Combo Deal 25%PuritoLuminous Ceramide Moisturizer100 ml
Combo Deal 25%PuritoLuminous Ceramide Sleeping Pack100 ml
Combo Deal 25%PuritoGalacto Niacin 97 Power Essence60 ml
Combo Deal 25%PuritoWonder Releaf Centella Mini Kit Unscented
Combo Deal 25%PuritoFrom Green Deep Foaming Cleanser150 ml
Combo Deal 25%PuritoMighty Bamboo Panthenol Cleanser150 ml
Combo Deal 25%PuritoWonder Releaf Centella Cream Unscented50 ml
Combo Deal 25%PuritoWonder Releaf Centella Cream50 ml
Combo Deal 25%PuritoAzelaic Acid 10 Kojic Tea Tree Serum30 ml
PuritoBundle Mighty Bamboo Panthenol Cream 100ml x 2
Combo Deal 25%PuritoWonder Releaf Centella BB Cream27 Sand Beige
Combo Deal 25%PuritoWonder Releaf Centella Toner Unscented200 ml
Combo Deal 25%PuritoHydro Wave Deep Sea Cream50 g
Combo Deal 25%PuritoWonder Releaf Centella Spot Patch9 g
PuritoBundle Oat-in Calming Gel Cream 100 ml x 2
Combo Deal 25%PuritoClear Code Superfruit Serum30 ml
Combo Deal 25%PuritoClear Code Superfruit Cleanser150 ml
Combo Deal 25%PuritoWonder Releaf Centella Toner200 ml
PuritoLuminous Ceramide Sleeping Pack Duo 2x100ml
Combo Deal 25%PuritoFrom Green Cleansing Oil Refill200 ml