Purito
PURITO Seoul is a modern K-beauty brand from South Korea that draws inspiration from Korean ingredients and skincare traditions. By combining culture, innovation, and sensorial formulation, PURITO creates skincare that engages, moves, and inspires.
The name is inspired by the Korean word 정화, which means “Purification”.
“PURI” symbolizes the brand’s dedication to carefully selected, pure, and high-quality ingredients from various regions of Korea.
“TO (土)” is derived from the Chinese character for earth – a symbol of the brand’s strong connection to nature, the earth, and the global community that shares the vision of conscious skincare.
Each product is developed with great care to deliver not only visible results but also a delightful and engaging sensorial experience.
PURITO combines traditional Korean botanical knowledge with modern skincare research to create effective, skin-friendly formulations that strengthen the skin’s balance.
Popular products
Combo Deal 20%PuritoOat-in Calming Gel Cream100 ml
Combo Deal 20%PuritoMighty Bamboo Panthenol Cream100 ml
Combo Deal 20%PuritoWonder Releaf Centella Serum Unscented60 ml
Combo Deal 20%PuritoMighty Bamboo Panthenol Cleanser150 ml
Combo Deal 20%PuritoWonder Releaf Centella Spot Patch9 g
Latest reviews
Lifesaver
Hydro Wave Deep Sea Cream 50 g
Needed something for the winter, and this has been a lifesaver. Its so lightweight, and it hydrates so well! Instant glow afterwards, and it really keeps my skin moisturized all day. Love it, and will buy again! Have combination skin, tend to get a little dry sometimes.
Sindre3 days
Night Cream
Oat-in Calming Gel Cream 100 ml
I've used this as a night cream but I'm not really sure if it has done much for my skin. It's okay, neither good nor bad. I have combination skin but tend to get clogged pores and acne, and maybe felt like I need a bit more moisture than this provides, among other properties :D 5/10
Maria6 days
Great
Oat-in Calming Gel Cream 100 ml
Refreshing, moisturizing, and soothing for the skin. I have sensitive, acne-prone skin that is combination but leans more towards oily. I find that my skin often becomes more oily and clogged even from lighter creams, so I need a gel cream all year round but with a hydrating serum underneath. This one works great!
Marielle1 week
Combo Deal 20%PuritoOat-in Calming Gel Cream100 ml
Combo Deal 20%PuritoMighty Bamboo Panthenol Cream100 ml
Combo Deal 20%PuritoLuminous Ceramide Moisturizer100 ml
PuritoBundle Oat-in Calming Gel Cream 100 ml x 2
Combo Deal 20%PuritoWonder Releaf Centella Cream Unscented50 ml
PuritoBundle Mighty Bamboo Panthenol Cream 100ml x 2
Combo Deal 20%PuritoHydro Wave Deep Sea Cream50 g
Combo Deal 20%PuritoGalacto Niacin 97 Power Essence60 ml
Combo Deal 20%PuritoWonder Releaf Centella Eye Cream Unscented30 ml
Combo Deal 20%PuritoWonder Releaf Centella Mini Kit Unscented
Combo Deal 20%PuritoWonder Releaf Centella Cream50 ml
Combo Deal 20%PuritoMighty Bamboo Panthenol Cleanser150 ml
Combo Deal 20%PuritoWonder Releaf Centella Toner Unscented200 ml
Combo Deal 20%PuritoFermented Complex 94 Boosting Essence150 ml
Combo Deal 20%PuritoDaily Soft Touch Sunscreen60 ml
Combo Deal 20%PuritoWonder Releaf Centella Eye Cream30 ml
Combo Deal 20%PuritoLuminous Ceramide Sleeping Pack100 ml
Combo Deal 20%PuritoWonder Releaf Centella Daily Sun Lotion SPF50 PA++++60 ml
Combo Deal 20%PuritoWonder Releaf Centella Serum Unscented60 ml
Combo Deal 20%PuritoWonder Releaf Centella BB Cream23 Natural Beige
Combo Deal 20%PuritoWonder Releaf Centella Serum60 ml
Combo Deal 20%PuritoFrom Green Cleansing Oil200 ml
Combo Deal 20%PuritoWonder Releaf Centella Toner Unscented30 ml
Combo Deal 20%PuritoWonder Releaf Centella Spot Patch9 g