Purito
PURITO Seoul is a modern K-beauty brand from South Korea that draws inspiration from Korean ingredients and skincare traditions. By combining culture, innovation, and sensorial formulation, PURITO creates skincare that engages, moves, and inspires.
The name is inspired by the Korean word 정화, which means “Purification”.
“PURI” symbolizes the brand’s dedication to carefully selected, pure, and high-quality ingredients from various regions of Korea.
“TO (土)” is derived from the Chinese character for earth – a symbol of the brand’s strong connection to nature, the earth, and the global community that shares the vision of conscious skincare.
Each product is developed with great care to deliver not only visible results but also a delightful and engaging sensorial experience.
PURITO combines traditional Korean botanical knowledge with modern skincare research to create effective, skin-friendly formulations that strengthen the skin’s balance.
Popular products
Combo Deal 20%PuritoOat-in Calming Gel Cream100 ml
Combo Deal 20%PuritoMighty Bamboo Panthenol Cream100 ml
Combo Deal 20%PuritoWonder Releaf Centella Serum Unscented60 ml
Combo Deal 20%PuritoWonder Releaf Centella Eye Cream Unscented30 ml
Combo Deal 20%PuritoWonder Releaf Centella BB Cream15 Rose Ivory
Latest reviews
Good
Oat PDRN Gentle Refining Toner 200 ml
This soothing toner contains 80% oat seed water and plant-based PDRN, which together provide intense hydration and strengthen the skin barrier of sensitive or stressed skin. The light, milky texture absorbs quickly without stickiness, leaving the face feeling soft, refined in texture, and naturally radiant.
Frida Olsson4 days
Lifesaver
Hydro Wave Deep Sea Cream 50 g
Needed something for the winter, and this has been a lifesaver. Its so lightweight, and it hydrates so well! Instant glow afterwards, and it really keeps my skin moisturized all day. Love it, and will buy again! Have combination skin, tend to get a little dry sometimes.
Sindre1 week
Night Cream
Oat-in Calming Gel Cream 100 ml
I've used this as a night cream but I'm not really sure if it has done much for my skin. It's okay, neither good nor bad. I have combination skin but tend to get clogged pores and acne, and maybe felt like I need a bit more moisture than this provides, among other properties :D 5/10
Maria1 week
Combo Deal 20%PuritoOat-in Calming Gel Cream100 ml
Combo Deal 20%PuritoMighty Bamboo Panthenol Cream100 ml
Combo Deal 20%PuritoLuminous Ceramide Moisturizer100 ml
PuritoBundle Oat-in Calming Gel Cream 100 ml x 2
Combo Deal 20%PuritoWonder Releaf Centella Cream Unscented50 ml
PuritoBundle Mighty Bamboo Panthenol Cream 100ml x 2
Combo Deal 20%PuritoGalacto Niacin 97 Power Essence60 ml
Combo Deal 20%PuritoHydro Wave Deep Sea Cream50 g
Combo Deal 20%PuritoWonder Releaf Centella Eye Cream Unscented30 ml
Combo Deal 20%PuritoWonder Releaf Centella Cream50 ml
Combo Deal 20%PuritoLuminous Ceramide Sleeping Pack100 ml
Combo Deal 20%PuritoWonder Releaf Centella Toner Unscented30 ml
Combo Deal 20%PuritoDaily Soft Touch Sunscreen60 ml
Combo Deal 20%PuritoWonder Releaf Centella Daily Sun Lotion SPF50 PA++++60 ml
Combo Deal 20%PuritoWonder Releaf Centella Eye Cream30 ml
Combo Deal 20%PuritoFermented Complex 94 Boosting Essence150 ml
Combo Deal 20%PuritoWonder Releaf Centella BB Cream15 Rose Ivory
Combo Deal 20%PuritoWonder Releaf Centella Serum Unscented60 ml
Combo Deal 20%PuritoFrom Green Cleansing Oil200 ml
Combo Deal 20%PuritoFrom Green Deep Foaming Cleanser150 ml
Combo Deal 20%PuritoWonder Releaf Centella Spot Patch9 g
Combo Deal 20%PuritoHypochlorous Acid Rescue Spray100 ml
Combo Deal 20%PuritoWonder Releaf Centella Toner200 ml
Combo Deal 20%PuritoWonder Releaf Centella BB Cream13 Neutral Ivory