Purito
PURITO Seoul is a modern K-beauty brand from South Korea that draws inspiration from Korean ingredients and skincare traditions. By combining culture, innovation, and sensorial formulation, PURITO creates skincare that engages, moves, and inspires.
The name is inspired by the Korean word 정화, which means “Purification”.
“PURI” symbolizes the brand’s dedication to carefully selected, pure, and high-quality ingredients from various regions of Korea.
“TO (土)” is derived from the Chinese character for earth – a symbol of the brand’s strong connection to nature, the earth, and the global community that shares the vision of conscious skincare.
Each product is developed with great care to deliver not only visible results but also a delightful and engaging sensorial experience.
PURITO combines traditional Korean botanical knowledge with modern skincare research to create effective, skin-friendly formulations that strengthen the skin’s balance.
Popular products
PuritoOat-in Calming Gel Cream100 ml
Combo Deal 25%PuritoOat-in Calming Gel Cream100 ml
PuritoMighty Bamboo Panthenol Cream100 ml
Combo Deal 25%PuritoMighty Bamboo Panthenol Cream100 ml
PuritoWonder Releaf Centella Serum Unscented60 ml
Combo Deal 25%PuritoWonder Releaf Centella Serum Unscented60 ml
PuritoMighty Bamboo Panthenol Cleanser150 ml
Combo Deal 25%PuritoMighty Bamboo Panthenol Cleanser150 ml
PuritoWonder Releaf Centella Cream Unscented50 ml
Combo Deal 25%PuritoWonder Releaf Centella Cream Unscented50 ml
Latest reviews
PuritoLuminous Ceramide Sleeping Pack100 ml
Combo Deal 25%PuritoLuminous Ceramide Sleeping Pack100 ml
PuritoWonder Releaf Centella Spot Patch9 g
Combo Deal 25%PuritoWonder Releaf Centella Spot Patch9 g
PuritoFrom Green Deep Foaming Cleanser150 ml
Combo Deal 25%PuritoFrom Green Deep Foaming Cleanser150 ml
PuritoWonder Releaf Centella Daily Sun Lotion SPF50 PA++++60 ml
Combo Deal 25%PuritoWonder Releaf Centella Daily Sun Lotion SPF50 PA++++60 ml
PuritoFrom Green Cleansing Oil200 ml
Combo Deal 25%PuritoFrom Green Cleansing Oil200 ml
PuritoOat-in Calming Gel Cream100 ml
Combo Deal 25%PuritoOat-in Calming Gel Cream100 ml
PuritoWonder Releaf Centella BB Cream21 Light Beige
Combo Deal 25%PuritoWonder Releaf Centella BB Cream21 Light Beige
PuritoMighty Bamboo Panthenol Cream100 ml
Combo Deal 25%PuritoMighty Bamboo Panthenol Cream100 ml
PuritoDaily Soft Touch Sunscreen60 ml
Combo Deal 25%PuritoDaily Soft Touch Sunscreen60 ml
PuritoWonder Releaf Centella Serum Unscented60 ml
Combo Deal 25%PuritoWonder Releaf Centella Serum Unscented60 ml
PuritoWonder Releaf Centella Toner Unscented200 ml
Combo Deal 25%PuritoWonder Releaf Centella Toner Unscented200 ml
PuritoHydro Wave Deep Sea Serum60 ml
Combo Deal 25%PuritoHydro Wave Deep Sea Serum60 ml
PuritoWonder Releaf Centella Cream Unscented50 ml
Combo Deal 25%PuritoWonder Releaf Centella Cream Unscented50 ml
PuritoHydro Wave Deep Sea Cream50 g
Combo Deal 25%PuritoHydro Wave Deep Sea Cream50 g
PuritoWonder Releaf Centella BB Cream23 Natural Beige
Combo Deal 25%PuritoWonder Releaf Centella BB Cream23 Natural Beige
PuritoTimeless Bloom Bakuchiol Serum30 ml
Combo Deal 25%PuritoTimeless Bloom Bakuchiol Serum30 ml
PuritoBundle Oat-in Calming Gel Cream 100 ml x 2
PuritoBundle Oat-in Calming Gel Cream 100 ml x 2
PuritoClear Code Superfruit Serum30 ml
Combo Deal 25%PuritoClear Code Superfruit Serum30 ml
PuritoWonder Releaf Centella Eye Cream30 ml
Combo Deal 25%PuritoWonder Releaf Centella Eye Cream30 ml
PuritoBundle Mighty Bamboo Panthenol Cream 100ml x 2
PuritoBundle Mighty Bamboo Panthenol Cream 100ml x 2
PuritoGalacto Niacin 97 Power Essence60 ml
Combo Deal 25%PuritoGalacto Niacin 97 Power Essence60 ml
PuritoWonder Releaf Centella BB Cream#29 Caramel Beige
Combo Deal 25%PuritoWonder Releaf Centella BB Cream#29 Caramel Beige
PuritoWonder Releaf Centella Mini Kit Unscented
Combo Deal 25%PuritoWonder Releaf Centella Mini Kit Unscented
PuritoTimeless Bloom Retinol Spot Cream30 ml
Combo Deal 25%PuritoTimeless Bloom Retinol Spot Cream30 ml