It all started during a trip to Korea. In Seoul we discovered the true secrets behind the success of Korean cosmetics, we interacted and got to know the culture and beauty rituals of society up close.
Stimulated by everything we learned and moved by the curiosity of the founder of Future Cosmetics, we decided to develop a brand with an identity based on Korean know-how: innovation and high quality formulations, high concentration of active ingredients and unique textures that allow the penetration of active principles and increase the effectiveness of the products.
Thus arises Skin Generics, a superior quality cosmeceutical solution that combines innovation and tradition through formulations that contain a high percentage of active complexes and surprising Korean-inspired textures.