STYLPRO

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STYLIDEAS is the product of invention and good fortune. After winning the BBC’s The Apprentice in 2011, self-made billionaire Lord Sugar invested £250,000 in Tom’s dream- to make beauty effortless. CEO Tom Pellereau has always wanted to invent genius, ever since he was a small boy. Now he is all grown up and is the world’s beauty handyman.
Welcome to STYLIDEAS.

WHAT WE DO:
At STYLIDEAS, your daily beauty woes are our problem. Everything we create stems from real people’s issues and is always crafted with love.
We have three product ranges, STYLPRO, STYLFILE, STYLSMILE, which cover beauty care, nail accessories and teeth whitening. We are well known for our STYLPRO Original Brush Cleaner and Dryer, which was born when Tom heard from a Makeup Artist that cleaning makeup brushes is essential to avoid the build-up of bacteria, but drying them is an absolute bore. So, he created the STYLPRO, which uses centrifugal technology to remove makeup, dirt, and bacteria on brushes. It also dries them in just 30 seconds so they are ready for use immediately.
Tom & team want to fix the small frustrations in life. When watching his sister file his nails, Tom was baffled at the concept of filing a curved nail with a straight board. Years later the STYLFILE was born, an S-shaped file for curved nails. We make beauty, make sense.
OUR PROMISE

SUSTAINABILITY:
Beauty is a part of everyday life and doing things daily can have a large impact on the environment. That is why we have invested in sustainable resources, to introduce reusable beauty products into our beauty regimes. From reusable bamboo makeup remover pads, to bamboo storage, we have invested in a self-regenerating crop that requires a third of the water cotton needs to grow. It is durable and soft, perfect for replacing the 11 billion wet wipes that end up as UK landfill every year. We are constantly looking for the most eco-friendly and efficient materials to create our products.

VEGAN PRODUCTS:
We have also ensured that our cleansing products are fully Vegan Certified. Beauty should never be a place for cruelty to exist. Being Vegan Certified means that our products do not contain any animal ingredients or animal by-products in their ingredients list or manufacturing process. We are also free of testing on animals. Kindness is key.
As we said, beauty should be easy. Investing in a sustainable future is the simplest option for us and the planet. We will continue to find the kindest and easiest ways to reinvent the world of beauty.

AUTHENTICITY
We believe in running with real ideas, and with real people.
We test everything we do in independent labs and through thorough market research. We create machines that test the durability of our products, to prove our claims. We check with consumers first if our products are effective. Your word is our command. We are an authentic business, investing in young creatives and everyone’s ideas. We even have an in-house studio, so that organic ideas have a space to come to life, the minute they arrive.

Popular products

Latest reviews

  • Good!

    Near Infrared Heated Hairbrush

    Good brush, easy to use. I don't think the 'volume' holds as much as, for example, Dyson, but it makes up for it by being completely silent 😊

    Veronica1 week

  • New favorite!! 🤩🤗

    Makeup Brush Cleaner And Dryer Original

    I bought this before we went to India but haven't used it until this week. As most of you probably agree, cleaning brushes is a long and tedious process.. But with this, it goes quickly and easily 🤗 Can't really claim that it's entertainment on any high level, but it's a bit of fun! How to do it: 1. Take off the black lid. Fill it with warm water and a little mild soap. ✨🩷 2. Put the lid back on, choose which rubber plug fits your brush. 3. You then dip the brush lightly into the soapy water. 4. Turn the device on, hold so that the brush but not the handle is in the liquid for about 10-15 seconds. 5. Lift the brush so that it is level with the black lid and run it again for 10-15 seconds. Then you lightly stir the bristles to untangle the brush. 6. Done! Time for the next brush 🤗 Love this! Now the process takes a maximum of 5 minutes and all brushes are cleaned and dry!! 🤩 #lykoreview #lykomission

    ElliR2 weeks

  • Best purchase in a long time!

    Fabulous Firmer LED Light Therapy Neck & Face Smoother Black

    I just want to highlight this device because many are saying it doesn't work. It takes time. For me, this is one of my best purchases in a long time. I have PCOS and easily retain water in my face, and I was actually surprised at how sculpted my face becomes from this – it’s hardly mentioned in the description, but just that would have been enough for me to buy it. My skin also gets a nice glow after just a few uses. I also have oily skin, and that has basically disappeared – my skin has rather become somewhat dry, so moisturizing is important during use. After almost two months of use, I see no dramatic changes in the wrinkles, to be completely honest (or the lines, I don’t have any real wrinkles yet). However, there is clearly increased firmness. Was it worth the money? Yes, without a doubt. 🙏🏻💕

    Josefine2 weeks

35 products
35 products
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