STYLPRO

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STYLIDEAS is the product of invention and good fortune. After winning the BBC’s The Apprentice in 2011, self-made billionaire Lord Sugar invested £250,000 in Tom’s dream- to make beauty effortless. CEO Tom Pellereau has always wanted to invent genius, ever since he was a small boy. Now he is all grown up and is the world’s beauty handyman.
Welcome to STYLIDEAS.

WHAT WE DO:
At STYLIDEAS, your daily beauty woes are our problem. Everything we create stems from real people’s issues and is always crafted with love.
We have three product ranges, STYLPRO, STYLFILE, STYLSMILE, which cover beauty care, nail accessories and teeth whitening. We are well known for our STYLPRO Original Brush Cleaner and Dryer, which was born when Tom heard from a Makeup Artist that cleaning makeup brushes is essential to avoid the build-up of bacteria, but drying them is an absolute bore. So, he created the STYLPRO, which uses centrifugal technology to remove makeup, dirt, and bacteria on brushes. It also dries them in just 30 seconds so they are ready for use immediately.
Tom & team want to fix the small frustrations in life. When watching his sister file his nails, Tom was baffled at the concept of filing a curved nail with a straight board. Years later the STYLFILE was born, an S-shaped file for curved nails. We make beauty, make sense.
OUR PROMISE

SUSTAINABILITY:
Beauty is a part of everyday life and doing things daily can have a large impact on the environment. That is why we have invested in sustainable resources, to introduce reusable beauty products into our beauty regimes. From reusable bamboo makeup remover pads, to bamboo storage, we have invested in a self-regenerating crop that requires a third of the water cotton needs to grow. It is durable and soft, perfect for replacing the 11 billion wet wipes that end up as UK landfill every year. We are constantly looking for the most eco-friendly and efficient materials to create our products.

VEGAN PRODUCTS:
We have also ensured that our cleansing products are fully Vegan Certified. Beauty should never be a place for cruelty to exist. Being Vegan Certified means that our products do not contain any animal ingredients or animal by-products in their ingredients list or manufacturing process. We are also free of testing on animals. Kindness is key.
As we said, beauty should be easy. Investing in a sustainable future is the simplest option for us and the planet. We will continue to find the kindest and easiest ways to reinvent the world of beauty.

AUTHENTICITY
We believe in running with real ideas, and with real people.
We test everything we do in independent labs and through thorough market research. We create machines that test the durability of our products, to prove our claims. We check with consumers first if our products are effective. Your word is our command. We are an authentic business, investing in young creatives and everyone’s ideas. We even have an in-house studio, so that organic ideas have a space to come to life, the minute they arrive.

Popular products

Latest reviews

  • Por-pro

    Hyrdo Exfoliator

    I bought Lyko Lovables for my husband and snagged this for myself since my better half unfairly already has glowing skin despite over 30 years of using only double shower. I was a bit skeptical at first. I have a lot of blackheads on my nose and chin in phases and find that the only way to get rid of them is a somewhat aggressive scrub. With the different attachments and levels low, medium, and high, I tested my way through, but with the patience of a donkey, I quickly landed on the most intense attachment and the highest level. My nose is completely smooth! My chin probably needs a few more rounds. I will try it with some kind of serum next time. The downside is that you have to refill the water in the container quite often. I finished with an essential oil on my face to avoid drying out my skin and regular Vaseline on my lips. I could use tips for a scrub for dry lips. 🪷🫧 #lykoreview #lykolovables #lyko #exfoliator #skincare #stylpro

    Nou1 week

  • Strong Suction!

    Hyrdo Exfoliator

    I bought the STYLPRO Hydro Exfoliator, and I had a similar experience to one of the reviews I read.😢 When I opened the box, the screen had visible bubbles and didn’t look completely new☹️. As you can see in the photo I’ve attached, the device arrived with some marks and damage on the screen.🙃 When I used it for the first time, it was quite hard to control😖. Even on the lowest setting and using the silicone head, my skin turned very red and looked slightly bruised. The suction is very strong, even at the lowest level. That being said, the results were actually good, my skin feels smoother and cleaner. But I think people with sensitive skin or those using it for the first time should be really careful. Don’t press too hard and don’t stay in one spot for too long. LYKO STYLPRO

    Noosha Beheshti2 weeks

  • Super

    LED Wavelength Mask

    The skin already looks more radiant after 2 weeks. I've been using it regularly for 5 months ❤️

    Agnieszka3 weeks

27 products
27 products
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