STYLPRO

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STYLIDEAS is the product of invention and good fortune. After winning the BBC’s The Apprentice in 2011, self-made billionaire Lord Sugar invested £250,000 in Tom’s dream- to make beauty effortless. CEO Tom Pellereau has always wanted to invent genius, ever since he was a small boy. Now he is all grown up and is the world’s beauty handyman.
Welcome to STYLIDEAS.

WHAT WE DO:
At STYLIDEAS, your daily beauty woes are our problem. Everything we create stems from real people’s issues and is always crafted with love.
We have three product ranges, STYLPRO, STYLFILE, STYLSMILE, which cover beauty care, nail accessories and teeth whitening. We are well known for our STYLPRO Original Brush Cleaner and Dryer, which was born when Tom heard from a Makeup Artist that cleaning makeup brushes is essential to avoid the build-up of bacteria, but drying them is an absolute bore. So, he created the STYLPRO, which uses centrifugal technology to remove makeup, dirt, and bacteria on brushes. It also dries them in just 30 seconds so they are ready for use immediately.
Tom & team want to fix the small frustrations in life. When watching his sister file his nails, Tom was baffled at the concept of filing a curved nail with a straight board. Years later the STYLFILE was born, an S-shaped file for curved nails. We make beauty, make sense.
OUR PROMISE

SUSTAINABILITY:
Beauty is a part of everyday life and doing things daily can have a large impact on the environment. That is why we have invested in sustainable resources, to introduce reusable beauty products into our beauty regimes. From reusable bamboo makeup remover pads, to bamboo storage, we have invested in a self-regenerating crop that requires a third of the water cotton needs to grow. It is durable and soft, perfect for replacing the 11 billion wet wipes that end up as UK landfill every year. We are constantly looking for the most eco-friendly and efficient materials to create our products.

VEGAN PRODUCTS:
We have also ensured that our cleansing products are fully Vegan Certified. Beauty should never be a place for cruelty to exist. Being Vegan Certified means that our products do not contain any animal ingredients or animal by-products in their ingredients list or manufacturing process. We are also free of testing on animals. Kindness is key.
As we said, beauty should be easy. Investing in a sustainable future is the simplest option for us and the planet. We will continue to find the kindest and easiest ways to reinvent the world of beauty.

AUTHENTICITY
We believe in running with real ideas, and with real people.
We test everything we do in independent labs and through thorough market research. We create machines that test the durability of our products, to prove our claims. We check with consumers first if our products are effective. Your word is our command. We are an authentic business, investing in young creatives and everyone’s ideas. We even have an in-house studio, so that organic ideas have a space to come to life, the minute they arrive.

Popular products

Latest reviews

  • Pretty okay

    Re-Growth Red Light Hairbrush

    I got this for testing and now after trying it a few times I can say that the use is somehow therapeutic, but I give it one star because it can't even last 10 minutes before it already screams for a charge. Otherwise, it's quite nice. Now I've been brushing for almost a month and nothing has changed. Now I use 10 minutes per side (10 minutes per side from both sides) and then I put it on charge) so I can't brush for very long. The hair does feel nice though. #lykoinflutester #stylpro

    Maija3 weeks

  • LED Face Mask 🎭

    LED Wavelength Mask

    I have as #lykoinflutester tested #stylpro the Wavelength LED Face Mask for a few weeks. The first impression of the mask was definitely curiosity, I have never tried a similar product before. I thought it looked luxurious and high-tech. However, I haven't had the opportunity to use/test it as much as I would have liked since I have been sunbathing and outdoors a lot during this period, and it should not be used on sunburned or otherwise damaged skin. Therefore, I don't really feel that I can give a fair assessment, even though I think it seems promising for the skin. One thing I didn't like was the strong light in my eyes, the eye protection doesn't close completely tight. I feel like I get blinded even with my eyes closed, from all programs except the blue balance program. Almost to the point where I would like to order extra eye protection, like those used in tanning beds to protect eyes and vision in the long run. I haven't experienced any irritation in my skin after use, aside from short-term redness, which is normal. Even though I haven't noticed huge effects from the few times I've dared to use the mask, I actually believe that it will provide more noticeable effects when I get the chance to use it more continuously. Thank you for the trust to test this very promising product! ✨️

    Johanna1 month

  • Promising, but not quite convincing

    Re-Growth Red Light Hairbrush

    I have been using the hairbrush with red light for a few weeks now, and it has been an interesting experience. I have noticed that my hair feels healthier and stronger, but I am not entirely convinced that it has sped up growth yet. The red light technology seems promising, and it is easy to use, but I had hoped for more visible results. But I will continue to use the brush, in hopes of seeing noticeable results. The brush is comfortable to use, and it is a nice extra treatment in my hair routine, but I am still unsure if the effect is as dramatic as claimed. All in all, a good start, but not quite there yet. #lykoinflutester #stylpro

    Nathea1 month

30 products
30 products
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