STYLPRO

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STYLIDEAS is the product of invention and good fortune. After winning the BBC’s The Apprentice in 2011, self-made billionaire Lord Sugar invested £250,000 in Tom’s dream- to make beauty effortless. CEO Tom Pellereau has always wanted to invent genius, ever since he was a small boy. Now he is all grown up and is the world’s beauty handyman.
Welcome to STYLIDEAS.

WHAT WE DO:
At STYLIDEAS, your daily beauty woes are our problem. Everything we create stems from real people’s issues and is always crafted with love.
We have three product ranges, STYLPRO, STYLFILE, STYLSMILE, which cover beauty care, nail accessories and teeth whitening. We are well known for our STYLPRO Original Brush Cleaner and Dryer, which was born when Tom heard from a Makeup Artist that cleaning makeup brushes is essential to avoid the build-up of bacteria, but drying them is an absolute bore. So, he created the STYLPRO, which uses centrifugal technology to remove makeup, dirt, and bacteria on brushes. It also dries them in just 30 seconds so they are ready for use immediately.
Tom & team want to fix the small frustrations in life. When watching his sister file his nails, Tom was baffled at the concept of filing a curved nail with a straight board. Years later the STYLFILE was born, an S-shaped file for curved nails. We make beauty, make sense.
OUR PROMISE

SUSTAINABILITY:
Beauty is a part of everyday life and doing things daily can have a large impact on the environment. That is why we have invested in sustainable resources, to introduce reusable beauty products into our beauty regimes. From reusable bamboo makeup remover pads, to bamboo storage, we have invested in a self-regenerating crop that requires a third of the water cotton needs to grow. It is durable and soft, perfect for replacing the 11 billion wet wipes that end up as UK landfill every year. We are constantly looking for the most eco-friendly and efficient materials to create our products.

VEGAN PRODUCTS:
We have also ensured that our cleansing products are fully Vegan Certified. Beauty should never be a place for cruelty to exist. Being Vegan Certified means that our products do not contain any animal ingredients or animal by-products in their ingredients list or manufacturing process. We are also free of testing on animals. Kindness is key.
As we said, beauty should be easy. Investing in a sustainable future is the simplest option for us and the planet. We will continue to find the kindest and easiest ways to reinvent the world of beauty.

AUTHENTICITY
We believe in running with real ideas, and with real people.
We test everything we do in independent labs and through thorough market research. We create machines that test the durability of our products, to prove our claims. We check with consumers first if our products are effective. Your word is our command. We are an authentic business, investing in young creatives and everyone’s ideas. We even have an in-house studio, so that organic ideas have a space to come to life, the minute they arrive.

Latest reviews

  • So convenient

    Makeup Brush Cleaner And Dryer Original

    I love that you can get the brushes dry quickly after washing them. But I would recommend standing in the bathroom or trying to dry/squeeze out the brush head as much water as you can beforehand, as it splatters a bit when you use the drying function.

    Rox Beauty Tips 1 week

  • Love the heated effect to curl my lashes in less than 60 secs

    Hot Lash Heated Eyelash Curler

    Love this product as its does the job so efficient and just few seconds my lashes a curled and ready to apply my mascaras. Unfortunately the lever broke less just 2.5 half months having it. And Lyko’s customer service has been swift in sorting this. Always prompt in helping customers. @STYLPRO It might be beneficial to consider redesigning the lever with a more durable material, such as metal or steel. Since plastic reacts to heat. This suggested improvement could significantly enhance the product's longevity and reliability, also more sustainable.

    Myer_011 week

  • Good product, but...

    Hyrdo Exfoliator

    When I opened the packaging, there were many scratches on the actual tank/container. Felt a bit like that🤷🏼‍♀️ The actual usage works perfectly! My pores have become less visible and my skin feels smooth and fresh. A tip for you beginners, use the silicone dots with the lowest setting on the device and let it glide easily on the skin. There is a risk of damaging the skin if you press too hard or hold it for too long. You can easily get red after use, but it disappears after a couple of hours 😊

    Emilia1 month

32 products
32 products
Customer service