STYLPRO

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STYLIDEAS is the product of invention and good fortune. After winning the BBC’s The Apprentice in 2011, self-made billionaire Lord Sugar invested £250,000 in Tom’s dream- to make beauty effortless. CEO Tom Pellereau has always wanted to invent genius, ever since he was a small boy. Now he is all grown up and is the world’s beauty handyman.
Welcome to STYLIDEAS.

WHAT WE DO:
At STYLIDEAS, your daily beauty woes are our problem. Everything we create stems from real people’s issues and is always crafted with love.
We have three product ranges, STYLPRO, STYLFILE, STYLSMILE, which cover beauty care, nail accessories and teeth whitening. We are well known for our STYLPRO Original Brush Cleaner and Dryer, which was born when Tom heard from a Makeup Artist that cleaning makeup brushes is essential to avoid the build-up of bacteria, but drying them is an absolute bore. So, he created the STYLPRO, which uses centrifugal technology to remove makeup, dirt, and bacteria on brushes. It also dries them in just 30 seconds so they are ready for use immediately.
Tom & team want to fix the small frustrations in life. When watching his sister file his nails, Tom was baffled at the concept of filing a curved nail with a straight board. Years later the STYLFILE was born, an S-shaped file for curved nails. We make beauty, make sense.
OUR PROMISE

SUSTAINABILITY:
Beauty is a part of everyday life and doing things daily can have a large impact on the environment. That is why we have invested in sustainable resources, to introduce reusable beauty products into our beauty regimes. From reusable bamboo makeup remover pads, to bamboo storage, we have invested in a self-regenerating crop that requires a third of the water cotton needs to grow. It is durable and soft, perfect for replacing the 11 billion wet wipes that end up as UK landfill every year. We are constantly looking for the most eco-friendly and efficient materials to create our products.

VEGAN PRODUCTS:
We have also ensured that our cleansing products are fully Vegan Certified. Beauty should never be a place for cruelty to exist. Being Vegan Certified means that our products do not contain any animal ingredients or animal by-products in their ingredients list or manufacturing process. We are also free of testing on animals. Kindness is key.
As we said, beauty should be easy. Investing in a sustainable future is the simplest option for us and the planet. We will continue to find the kindest and easiest ways to reinvent the world of beauty.

AUTHENTICITY
We believe in running with real ideas, and with real people.
We test everything we do in independent labs and through thorough market research. We create machines that test the durability of our products, to prove our claims. We check with consumers first if our products are effective. Your word is our command. We are an authentic business, investing in young creatives and everyone’s ideas. We even have an in-house studio, so that organic ideas have a space to come to life, the minute they arrive.

Latest reviews

  • Super

    LED Wavelength Mask

    The skin already looks more radiant after 2 weeks. I've been using it regularly for 5 months ❤️

    Agnieszka6 days

  • What more can a girl wish for?! 👑🥰🧞‍♀️

    Fabulous Firmer Led Light Therapy

    I've been using this for about a month now. I started slowly with about once a week, then two, and now I'm up to 3 times a week. It's so lovely to use and feels great on the skin. You need quite a bit of serum for it to glide on the skin. I use cosrx peptide serum, and their snail 96 as well as Dr Ceuracles white propolis. I feel like my lines have become a bit less visible, I also use products that have helped with that. But I think this has helped a lot with that. I also see a difference in my scars from acne that have faded a bit. I think it has also moisturized and given a glow after I've used it. I'm not saying it's a miracle cure, but I think it has helped in my quest for a nicer and more even skin 🤗 My skin is combination with a tendency to oily skin in the t-zone and dry on the cheeks and around the nose. I have fine lines on my forehead, around my eyes, and at my mouth. Nothing I want to get rid of, but I don't mind if they are less visible 😜 I've had acne but have almost completely gotten rid of it thanks to isotretinoin. I have larger pores on my forehead, on and around my nose, and on my chin. They have become less visible with the right products. But we are still not at our goal! 🧞‍♀️ Less visible lines 🧞‍♀️ Gives a nice glow 🧞‍♀️ Less visible scars 🧞‍♀️ Has helped with less visible pores #lykoreview #lykomission #competition

    ElliR1 week

  • So convenient

    Makeup Brush Cleaner And Dryer Original

    I love that you can get the brushes dry quickly after washing them. But I would recommend standing in the bathroom or trying to dry/squeeze out the brush head as much water as you can beforehand, as it splatters a bit when you use the drying function.

    Rox Beauty Tips 1 month

29 products
29 products
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