IT CosmeticsSuperhero Volumizing Waterproof Mascara Black

WHY YOU’LL LOVE IT:

Discover IT® Give your eyelashes SUPERHERO powers with Superhero Waterproof Mascara, your favorite volumizing mascara—now waterproof!

Your lash-plumping mascara gives you super volume, length and elastic stretch, plus it features:
- 24HR & waterproof wear
- 20x more volume & 41% more visible length vs. your natural lashes
- Life-proof formula: resists smudging, sweat, flaking and humidity

Lash-loving biotin, peptides and pro-vitamin B5 coat lashes from root to tip while the Lash Changing Power Brush brings the drama to lift and separate. Plus, when you’re ready to take it off, your waterproof mascara easily removes with an oil-based makeup remover without pulling or tugging.

Want to find the right mascara for you? Learn more about our mascaras with the IT Mascara Guide!

Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results.

KEY BENEFITS:

- Volumizing waterproof mascara for super volume, length and elastic stretch
- 24HR & waterproof wear
- 20x more volume & 41% more visible length vs. your natural lashes
- Life-proof formula: resists smudging, sweat, flaking and humidity
- Super Technology: Super Volume Resin Wax provides buildable volume without clumping for maximum lash impact. Life-proof Lash Armor coats lashes in a flexible layer to resist water, humidity, and sweat without a crunchy feel. Proprietary Easy Removal Technology quickly and gently dissolves in the presence of an oil-based cleanser.
- Lash-Changing Power Brush for maximum reach, lift, separation and curl
- Super black pigment plus biotin, peptides and pro-vitamin B5 to condition as you coat

INGREDIENTS:

Formulated with:
- Biotin: Vitamin that promotes healthier-looking hair and skin
- Peptides: Helps brittle lashes look soft
- Pro-Vitamin B5: Known for its lash-conditioning benefits

Use:
Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results. Remove with an oil-based makeup remover or cleanser.