Good idea, poor execution for high price
I am working out guy. I try to find the most functional products, which feel well after the gym. I really wanted to like the products. The concept, the target, all is fine. The founder as the sportsman made cool idea, to be functional as Nike for the clothing and shoes. Execution - sorry for words but cheap and cheerful compositions for high price. Where shall I start?
Shower gel - no difference to any standard low cost shower gels. SLES, CAPB. Oh yes, minerals. But the need of minerals inside the body is not equivalent for outside the body. We need them inside the body, but how they are to enter through the skin? Well they wash off. Here I can smack the "no beauty claims". Those minerals are not more than beauty claim. With consideration as we gym goers wash often, using lot of water, I could expect extra care for the skin, protecting. And certainly care of the waters we use, biodegradable, mild. What this product represents is not more than cheap shower gel.
Antiperspirant - standard aluminium chorhydrate. What is better here than Rexona or Dove? Castor oil? If the product is to target active people, maybe the heat activation, extra freshness or no smear over the clothes would be welcome?
Alcohol spray... Well, try to walk with the bottle of the hairpray in the pocket in the gym. Did someone think, how the product is used? I am sure as not. There are pocket spray bottles.
Foam for the hands - good idea. But how different it is product than foot cream? Because the foam absorbs poorly and leaves hands still sticky.
And on top... Two of the products are scented, two not. Yyyy, why? Why not all or none?
As I read, the scent was described as fresh grapefruit. What is written on the packages? Fresh grape. Färska druvor. Maybe good enough for some as the shortcut, but that is simply mistake. Grapefruit is certainly not grape.