BUXOMFull On Plumping Lipstick Matte Plum Queen

Buxom’s iconic plumping complex now in a full coverage liquid lip color that smooths lip lines while delivering 8 hours of comfortable transfer-proof rich, matte color. The iconic plumping complex volumizes while hyluaronic acid smooths and fills for a plumped up pout.

Key Messaging:
-Clinically proven to instantly plump lips
-Comfortable all day wear
-Transfer-Proof, feather-proof

Key Claims:
Clinical Claims**
- Clinically proven to plump lips
- Instantly decreases texture
- 8-Hour long wear
- Transfer proof

Consumer Claims*
-Easy application: 96% agree this product is easy to apply
-Even Application: 93% agree this product has a precise even application
-Glide On: 100% agree this formula glides on smoothly
-Smooth Formula: 96% agree this formula applies with no tugging/pulling/skipping
-Instant Comfort: 100% agree this formulainstantly dries comfortably
-Rich Formula: 100% agree this formula has a rich matte finish
Defining: 93% agree lips instantly appear more defined
Bleed/Feather-Proof: 93% agree this formula does not bleed or feather
Lightweight Rich Color: 96% agree this product instantly provides lightweight, rich color with 100% reults after 8 hours
Comfortable: 96% agree Lips immediatley feel comfortable
Non-Sticky: 96% agree this product doesn't feel sticky on lips and 100% over 8- hours
Weightless: 96% agree this product feels weightless on lips

* Based on a US consumer study with 31 people
** Based on a US clinical study with 31 people

Use:
Line and define the lips with a complementary shade of Power Line Plumping Lip Liner. Using the lip-hugging applicator, apply the product to clean, dry lips in just one stamp and weightless swipe. Let the product dry for at least 30 seconds.