Anastasia Beverly HillsKiss Theory Lip Balm Phantom

Anastasia Beverly Hills Kiss Theory Lip Balm is a hybrid gel-balm lip color that combines balm-like comfort, high-impact color, and glossy shine in one effortless swipe. The plush, lightweight texture melts onto lips with a smooth, non-sticky feel while delivering instant hydration and comfortable wear in 23 unique shades.

WHY YOU’LL LOVE IT:
• Plush gel-balm texture delivers cushioned comfort with zero stickiness
• Hybrid formula combines balm-like comfort with high-impact color and glossy shine
• Lightweight, flexible wear that never feels heavy, tacky, or slippery
• Glossed lipstick effect delivers rich payoff with glass-like shine
• Instantly hydrates and moisturizes lips with Hyaluronic Acid and Vitamin E
• Smooths the look of lips while delivering immediate moisture and lasting comfort
• Melts seamlessly onto lips, enhancing the look of fullness and volume
• The perfect balance of shine and pigment: more than a balm, lighter than a lipstick
• Designed for effortless everyday wear, from minimal makeup to full glam
• Easy swipe-and-go application for quick touch-ups, no mirror needed
• Sleek, pocket-sized packaging made for on-the-go
• Available in 23 shades, from soft neutrals to bold statement tones
• Vanilla-scented
• Vegan and cruelty-free

KEY INGREDIENTS:
HYALURONIC ACID Helps hydrate and visibly plump for fuller-looking lips.
VITAMIN E Helps nourish and soften for smooth comfort with antioxidant benefits.
CANDELILLA WAX Helps enhance payoff, shine, and smooth glide.

SHADE BREAKDOWN:
BROWN SUGAR - Rich amber brown
MAGNETICA - Shimmering bright amethyst
RIDDLE RED - Vivid cranberry red
TOYED - Dusty mauve
PARADISO - Bright coral-red
NEON ROSE - Bubble gum pink
CHARM - Mid-tone rosy mauve
GINGERLINE - Warm cinnamon nude
PHANTOM - Black violet
FIGMENT - Deep plum noir
TEMPTED - Rich burgundy
TWIRL - Soft rosewood
DAYDREAM - Soft rosy nude
BLUSHCORE - Rich mulberry
SUGARCOAT - Pale peachy-pink nude
ECHO - Nude café latte
SUNSETTER - Soft caramel nude
NUDEISH - Bare nude
SILK - Nude rosy brown
ENIGMA - Nude cocoa brown
FIZZY - Shimmering candy pink
ALCHEMY - Shimmering plum with gold reflects
VELLUM - Warm espresso brown

PRODUCT PAIRINGS:
Lip Liner
Hydra Prime SPF 50
Beauty Balm
GLIDR Eyeshadow Stick
Brow Freeze® Gel

How to Use:

Remove cap and twist out a small amount of product.

Swipe directly onto lips, starting at the center and gliding outward for instant hydration and shine.

PRO TIPS:

Wear alone or pair with Lip Liner for a sculpted, defined look.