IDUN Minerals

The ultimate minimalist, conscious beauty world born in Sweden boasting a carefully curated collection of high-performing, award-winning color cosmetics. Striving for inclusiveness, the assortment consists of a wide shade range infused with highly purified minerals, formulated in close cooperation with dermatologists and suitable for all skin types. IDUN Minerals has an increased focus on local production, transparency, becoming 100 % vegan, and reducing the environmental impact of its products.

Popular products

Latest reviews

  • Superfine

    Hydra Soft Mineral Foundation Disa

    Surprisingly good, absolutely perfect coverage.

    Cecilia2 days

  • Gentle Day Cream

    Mineral Moisturizing Day Cream

    My skin was dry and irritated, it reacted to most things for a while. I usually like Idun's products, so I ordered this one. It is a very mild and gentle face cream that does not cause any irritation, which soothes and hydrates. If you are very dry, this might be a bit weak, otherwise it is very good. When the weather gets colder, I will need more moisture than this provides, but I can manage with this for a while longer. #lykoreview

    Jenny5 days

  • Holds super

    Ready Set Fix Setting Spray Travel Size 50 ml

    Super great! My makeup holds all day long and through rain and storm. One of my absolute favorites. I always come back to this!

    Miriam Edith6 days

217 products
217 products
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