IDUN Minerals

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The ultimate minimalist, conscious beauty world born in Sweden boasting a carefully curated collection of high-performing, award-winning color cosmetics. Striving for inclusiveness, the assortment consists of a wide shade range infused with highly purified minerals, formulated in close cooperation with dermatologists and suitable for all skin types. IDUN Minerals has an increased focus on local production, transparency, becoming 100 % vegan, and reducing the environmental impact of its products.

Latest reviews

Super good - if my lashes had stayed curled🫠
Mascara Vatn Volume 38°C Black
Unfortunately, my lashes don't hold the curl with this mascara, but if they did, I would have loved it. It's easy to work with, gives the lashes both length and volume, and is easy to remove. If you have naturally curled lashes or usually can wear non-waterproof mascara without your lashes falling, I really recommend it, but for me, it unfortunately didn't work as well as I had hoped.
Linnea8 hours
Love
Setting Spray Travel Size Duo
I really love these! Best on the market in my opinion. Red for hydration and refreshment and the orange for keeping makeup on all day!
Farah1 day
Number one!
Mineral Powder Foundation Freja
It’s fantastic, feels so natural on. I use the shade “Freja” and have used this over and over again for several years! I have quite sensitive skin, and I don’t find that this dries out or becomes like a “cake” on the skin. Love it!
Nathalie1 week