IDUN Minerals

The ultimate minimalist, conscious beauty world born in Sweden boasting a carefully curated collection of high-performing, award-winning color cosmetics. Striving for inclusiveness, the assortment consists of a wide shade range infused with highly purified minerals, formulated in close cooperation with dermatologists and suitable for all skin types. IDUN Minerals has an increased focus on local production, transparency, becoming 100 % vegan, and reducing the environmental impact of its products.

Popular products

Latest reviews

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    Think I've found the best blush stick ever

    Soft Tint Blush Stick Blom Rose Mauve

    I can't stop using this one!! Love how smooth this blush stick is, works just as well on the lips as on the cheeks! The creamy formula melts into the skin without feeling dry or cakey, whether you have cream or powder base underneath. Super easy to apply and build up, so you can choose if you want a natural glow or more pigment. Plus, it stays looking great all day!

    Zakie Hussein Sahlin1 day

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    A new favorite!

    Fast Dry Top Coat Brilliant

    Dries very fast and holds well!

    Kaarina4 days

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    Great budget option

    Refreshing Dry Shampoo 200 ml

    One of the best dry shampoos I've tried in this price range. Leaves no powder residue and the hair feels soft and clean rather than rough like with other dry shampoos, while also giving a bit of volume. The hair feels clean for several days. Has a mild, fresh scent. A downside is that the product runs out quickly since you need to be quite generous when applying.

    Feli1 week

226 products
226 products