IDUN Minerals

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The ultimate minimalist, conscious beauty world born in Sweden boasting a carefully curated collection of high-performing, award-winning color cosmetics. Striving for inclusiveness, the assortment consists of a wide shade range infused with highly purified minerals, formulated in close cooperation with dermatologists and suitable for all skin types. IDUN Minerals has an increased focus on local production, transparency, becoming 100 % vegan, and reducing the environmental impact of its products.

Latest reviews

God, doesn't smudge, but flakes
Mascara Vatn Volume 38°C Brown
I struggle with all mascaras smudging on me, this one doesn't. I bought it in brown, the brown shade is very dark, almost black. Gives good volume and length I would say. The only downside is that it flakes.
Sunniva18 hours
IDUN Minerals Vatn Volume 38 °C – Blue
Mascara Vatn Volume 38°C Blue
This mascara is my absolute favorite. The blue color is intense yet elegant and looks especially nice in the light. The formula is a 38 °C mascara, which means it stays perfect all day without flaking or smudging, yet washes off easily with warm water. The brush separates the lashes beautifully and makes it easy to build volume without clumps. Plus, it’s vegan, fragrance-free, and contains nourishing ingredients like castor oil and shea butter. I’ve returned to this mascara for several years – it delivers every time.
Naaz Sultani1 day
Super good!
Mascara Vatn Waterproof 38°C
The best mascara I have used. Stays like a rock even when you're out in pouring rain. Good for sensitive eyes. I've been using it for several years and the only negative is that it doesn't separate the lashes very well.
F.E.M1 day