IDUN Minerals

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The ultimate minimalist, conscious beauty world born in Sweden boasting a carefully curated collection of high-performing, award-winning color cosmetics. Striving for inclusiveness, the assortment consists of a wide shade range infused with highly purified minerals, formulated in close cooperation with dermatologists and suitable for all skin types. IDUN Minerals has an increased focus on local production, transparency, becoming 100 % vegan, and reducing the environmental impact of its products.

Latest reviews

Great!!
Mascara Vatn Volume 38°C Black
My previous favorite mascara was sky-high from Maybelline, but I wanted to try this one because I had heard it was a better version, and yes, it really lived up to the hype, really great mascara! Keeps the lashes up all day, highly recommend!
Sofia1 hour
Love!!
Ready Set Refresh Setting Spray 100 ml
Super good setting spray, it really keeps the makeup in place and you look very dewy and fresh!!
Sofia1 hour
Sensai dupe
Mascara Vatn Waterproof 38°C
I’ve always had issues with waterproof mascaras smudging on my upper lids, and Sensai 38 was the first mascara that didn’t do that. The Idun 38 mascaras have served the same purpose, they stay on well and are easy to wash off. Cheaper than Sensai and the tube lasts longer. #lykoreview
laura8 hours