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The ultimate minimalist, conscious beauty world born in Sweden boasting a carefully curated collection of high-performing, award-winning color cosmetics. Striving for inclusiveness, the assortment consists of a wide shade range infused with highly purified minerals, formulated in close cooperation with dermatologists and suitable for all skin types. IDUN Minerals has an increased focus on local production, transparency, becoming 100 % vegan, and reducing the environmental impact of its products.

Latest reviews

  • Pretty okay

    Clear Browgel

    Cute packaging and I like that it's small. Works pretty okay but nothing wow for me.

    Michelle20 hours

  • Does what it promises

    Ready Set Fix Setting Spray 100 ml

    The makeup stays in place all day. For a dry skin like mine, it felt a bit rough at times, so I use moisture before this. The bottle has a good spray that distributes evenly on the face

    Michelle20 hours

  • Amazing

    Mascara Vatn Volume 38°C Black

    I've always used regular waterproof mascaras before, but there's always mascara on my eyelids after half a day and it's hard to remove in the evening despite remover for waterproof mascara. This one stays where it should and looks just as good after a whole day as when I first applied it. So freaking easy to wash off too, I'm never going back to regular waterproof after finding this!

    Rebecca5 days

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