IDUN Minerals

The ultimate minimalist, conscious beauty world born in Sweden boasting a carefully curated collection of high-performing, award-winning color cosmetics. Striving for inclusiveness, the assortment consists of a wide shade range infused with highly purified minerals, formulated in close cooperation with dermatologists and suitable for all skin types. IDUN Minerals has an increased focus on local production, transparency, becoming 100 % vegan, and reducing the environmental impact of its products.

Popular products

Latest reviews

  • Wow!

    Refreshing Dry Shampoo

    Tested on day 4 after washing my hair when it’s actually time for a new wash. Felt very light and without immediate effect, but after a light brushing, the hair looks clean without heavy product residue. Two days later, the hair still looks clean and without itchiness. New favorite!

    Linda13 hours

  • Great!!

    Mascara Vatn Volume 38°C Black

    My previous favorite mascara was sky-high from Maybelline, but I wanted to try this one because I had heard it was a better version, and yes, it really lived up to the hype, really great mascara! Keeps the lashes up all day, highly recommend!

    Sofia1 day

  • Love!!

    Ready Set Refresh Setting Spray 100 ml

    Super good setting spray, it really keeps the makeup in place and you look very dewy and fresh!!

    Sofia1 day

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217 products
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