IDUN Minerals

The ultimate minimalist, conscious beauty world born in Sweden boasting a carefully curated collection of high-performing, award-winning color cosmetics. Striving for inclusiveness, the assortment consists of a wide shade range infused with highly purified minerals, formulated in close cooperation with dermatologists and suitable for all skin types. IDUN Minerals has an increased focus on local production, transparency, becoming 100 % vegan, and reducing the environmental impact of its products.

Latest reviews

  • Does its job but expensive!

    Hydra Soft Mineral Foundation Saga

    Works and does its job. Medium coverage. Somewhat drier than their previous foundations Norrsken and Nordic Veil. Works therefore worse in winter. Gets mainly a low rating due to the price. Not worth it for what you get. Is not a miracle product. They have doubled the cost for their foundations with this, which makes this brand fall into a different price range. Always bought Idun's makeup because they promise that there are no PFAS and other ingredients that can be questioned. Also, it has felt good to support a Swedish company. Have now completely switched to another brand. 💔

    Johanna Maria2 days

  • Super

    Ready Set Fix Setting Spray 100 ml

    Blends the makeup super nicely, but doesn't keep the makeup lasting very long, but still good enough for everyday.

    Noomi5 days

  • Love

    Ready Set Fix Setting Spray 100 ml

    One of the best setting sprays I've ever tried!!

    Ebba1 week

218 products
218 products
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