Prada

LUMINOUS, FLORAL AND COMFORTING
Prada Paradoxe Virtual Flower Eau de Parfum, the new feminine fragrance by Prada. This new signature rethinks one of the most famous symbols of femininity and codes of perfumery: florality. A fragrance that expands the boundaries of sensory perception and challenges the understanding of reality, with its fresh and floral signature augmented by Artificial Intelligence.

THE SCENT: LUMINOUS, FLORAL AND COMFORTING
Paradoxe Virtual Flower is a floral musky fragrance capturing the airy and luminous scent of Jasmine as perceived in nature. An avant-garde signature revealing fresh and zesty top notes of Vert de Bergamot from Italy, a lively flowery heart incorporating Jasmine AI accord and Neroli, and base notes of Musk and Ambrette for a comforting second-skin sensation.

THE BOTTLE
Like the original signature, Paradoxe Virtual Flower’s renewed bottle is an expression of the House’s essence of reinvention and predilection for contrasts. In a shift from traditional perfume bottle architecture, the flacon is minimal and delicate at first glance, inspired by the original iconic Prada triangle logo disruptively designed to rest on its side. The Prada coat of arms logo contrasts with the fresh light pink color of the fragrance. The bottle is finished with ‘Virtual Flower’ on its top chamfer.

AUGMENTED CREATIVITY
To open a new perspective on florality, our master perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu chose one of the most sophisticated flowers in perfumery and wanted to express it like never before: Jasmine. They leveraged the power of Artificial Intelligence to create a unique Prada accord capturing the scent of the flower in nature.

PRADA PARADOXE: RECONCILING CREATIVITY AND RESPONSIBILITY
The new packaging is recyclable, including boxes and bottles.
The glass bottles have been designed to limit their weight and use of glass, and all paper packaging has been FSC MIX certified, ensuring product has come from responsibly managed forests that provide environmental, social and economic benefits.

The entire franchise range is refillable, allowing for less packaging material. A single 50ml bottle of Prada Paradoxe Virtual Flower and a 100ml refill helps reduce the use of approximately 39% less materials in total as opposed to three 50ml bottles of Prada Paradoxe Virtual Flower. This includes 29% of glass, 67% of metals, 44% of plastics and 41% of cardboard.

Use:
Apply the fragrance on your pulse points for a more seductive effect and stronger diffusion.

Do not rub the skin after spraying, this will destroy the bond and alter the scent.