Why i recommend this blush? It gives beautifull color on checks, blend well ( i applied it yesterday by small blush brush, i took product by brush and applied on checks and bit on eyelids, yesterday also first try it and have it on my face/wear product almost all day). Texture is easy to work with, price is super funny, packaging is limited edition, a lot of product inside, easy to take for summer vacay while packing makeup i need. It has a bit of shimmer, almost visible sparks in it, color is frozen berries, red undertone, cool tone, creamy. Btw i hate cool toned blush but this one has great color. It gaves devon aoki vibes from 2000' that i really enjoy.