6 looks
9 user image

BBIANever Die Mascara 01 Power Black

32 reviews, 4.5 on average
135,20 kr
Ord. price 169 kr20
Offer valid through
Free delivery option available from 200 kr, can be sent immediately

More shades

Description
Ingredients

BBIA Never Die Mascara is a truly water-resistant, smudge-free fiber mascara that separates every lash. This cult favorite mascara holds a curl all day and doesn't smudge or flake during the day, even in heavy rain! The mascara's thin brush and fiber-rich formula give length and volume to each lash, creating a captivating look. The mascara is buildable and can be layered to lengthen the eyelashes up to 3mm. Thanks to the precise brush, you can easily separate the lower lashes as well as the inner and outer corner lashes. Use caution when applying the mascara to the roots of the lashes as the fibers may cause irritation in the eyes. Only an oil-based or water-resistant makeup remover will remove the mascara.

Use:
Apply the mascara by brushing the eyelashes until they are evenly covered by the mascara, layer if desired. Remove mascara with a cleansing oil, balm or oil-based make-up remover.

  • Category:Mascara
  • Article number:
    3947-104-0001

Looks

New combo for the curls
🎃 Tips for next Halloween 🎃
🎃 Halloween 🎃
I just CAN'T let this go 😄🥰
Flat and cut! ✂️
✨✨🥰🥰

User images

Reviews & comments

4.5
Based on 32 reviews
i
1
2
0
4
25
Review product
  • Most helpful positive

    ThereseR

    2 months
    verified customer

    This mascara IS waterproof!! 😱🤩🤳

    Finally, a truly hardcore, waterproof mascara that delivers on its promises! 😍 Are you team "I want to risk black dots and smudge under (and over) my eyes to avoid using anything other than a light remover or water"? You won't like this mascara. Are you (like me😋) team "I like to use remover for waterproof mascara to have a mascara where I can be sure that no matter the weather, workout, sun, everyday life, or party, I want to be completely sure that my mascara ONLY stays where it should and nowhere else"? Then you will adore this!!🤳 I accidentally ordered brown instead of black, but at this price, I can live with it by simply ordering a black one too ☺️ Here comes a slightly more nuanced review than "it's WATERPROOF" ☺️: I like the simple tube with a nice blue color and the simple "BBIA" label in silver metallic. The brush is small and doesn't look like much, but it actually gives separated lashes with color and is easy to reach all the way to the roots of the lashes. Another positive thing is that it’s super easy to apply on the lower lashes too, and with the insane durability, it actually stays there too 😱. The mascara can be built up and gives a clear color. It’s not a voluminous mascara, but it still gives clear lashes, builds a bit of length, and separates nicely. In the last photos, you can see how my lashes looked after I showered, washed my hair, and rubbed my eyes a few times in the shower 😌 I use, as always for the last 20 years of waterproof mascaras, L’Oréal’s eye makeup remover for waterproof makeup, and it works excellently! Shake well, put a little on a cotton pad, and hold it against the lashes for a few seconds, then just clean with the pad. Tadaa! It would be fun to have a volume version of the mascara, but honestly, I’m so impressed with the durability that it could look almost any way 😅 And the lashes do look nice (see the first photo of the eyes, where I’m freshly made up with mascara on the left but not on the right) #LYKOREVIEW #BBIA

    +4

    1 product in post This mascara IS waterproof!! 😱🤩🤳
    27 likes
    7487 views
    • Marianne makeupmarre

      2 months
      It's really good 👍😍
    to leave a comment
  • Most helpful negative

    Lotta

    2 weeks
    verified customer

    Brush hairs are falling out

    I gave this mascara a lot of chances over and over again, but in the end, I can't ignore that the brush loses a ton of hairs. The hairs then stick to my own lashes, which are unpleasant to pluck off. So if I wipe the brush on the edge of the mascara tube, a ridiculous clump of hairs comes off. It does look quite nice in the end, but since the bad sides definitely outweigh the good ones, I wouldn't buy it again. :(
    1 product in post Brush hairs are falling out
    2 likes
    1104 views
    to leave a comment
  • Bodil Alexandra

    2 days
    verified customer

    Love!

    The only mascara that keeps the curl in my lashes all day long.
    1 product in post Love!
    143 views
  • Henna

    3 days
    verified customer

    No more

    The mascara caused stinging in my eyes, redness, and a feeling of something in my eyes. My eyelids were irritated, red, and painful. First time I've had symptoms from a cosmetic product :(
    1 product in post No more
    2 likes
    186 views
    • Pinja

      Customer service at Lyko
      2 days
      Hey Henna! I'm so sorry to hear that the product didn't work for you. Every skin is unique, and it can react differently to different products. Skin can also react differently in various life situations, such as during stress or hormonal changes. The ingredients in products and their combinations can also affect how the skin reacts to them. This mascara is a fiber-containing mascara. They are generally not recommended if the eyes are very sensitive, as the fibers in the formula can irritate delicate eyes. Here are a few alternative mascaras as a recommendation: lyko.com/en/loreal-paris/loreal-paris-telescopic-mascara-telescopic-extra-black lyko.com/en/lancome/lash-idole-mascara-01 Have a lovely day!
    to leave a comment
  • Meia

    2 weeks
    verified customer

    The best mascara I've ever tried!

    I love this!!! It stays put all day and can give both a natural result or tons of volume 😍
    1 product in post The best mascara I've ever tried!
    734 views
  • Roosa

    2 weeks
    verified customer

    New favorite

    Stays perfectly all day, but comes off easily with makeup remover. 😍 #lykoreview
    1 product in post New favorite
    838 views
  • E

    3 weeks
    verified customer

    Super great

    Suuper! Keeps the lashes curled super great. I have short, straight, stubborn lashes but tried wearing it for over a day as an experiment. Took this picture after a concert, a night’s sleep, and a workout.
    1 product in post Super great
    5 likes
    1859 views
  • Laila Therése

    3 weeks
    verified customer

    The brown, I like a lot!

    Nice brown color and gives long beautiful lashes. Doesn't clump. Lasts all day and stays put. No flaking during the day either. However, it's very hard to remove, so if you don't have a good makeup remover that takes off waterproof mascara, buy it!
    1 product in post The brown, I like a lot!
    1 likes
    741 views
  • Lumi

    3 weeks
    verified customer

    Favorite 💖

    The only mascara that keeps my lashes curled all day long!! Maybe a bit hard to remove, but oily makeup removers have worked well 🙏🏻
    1 product in post Favorite 💖
    1 likes
    851 views
  • Anna

    4 weeks
    verified customer

    Above Expectations!

    I tried this because I saw it had good reviews, but I was pleasantly surprised! It held up all day and night without leaving black on my eyelids. The lashes stood up too and didn’t lay down at all!!
    1 product in post Above Expectations!
    1 likes
    795 views
    • Therese

      4 weeks
      How are your natural lashes? I'm on the hunt for someone that suits those with long, thick lashes and that doesn't flake :)
    to leave a comment
  • Malin

    1 month

    Dry

    I'm not used to fiber mascara, but is it supposed to be this dry or did I get a bad product?? I had such high expectations for this mascara after all the hype on social media, but unfortunately I've felt since I first opened it that it feels dry and crumbles down on my cheeks during application 😞
    763 views
    • Isabelle

      Customer service at Lyko
      4 weeks
      Hi Malin! 👋🏻 How sad that you’re experiencing the mascara as crumbly and dry! If you suspect that the product might be defective, I definitely recommend that you make a claim. We want you to be satisfied with your purchase! 🤗 Have a lovely day!
    to leave a comment
  • E

    1 month

    Holds the curl

    How does this compare to Maybelline Sky High waterproof when it comes to holding the curl throughout the day?
    883 views
    • Maria L.

      Customer service at Lyko
      1 month
      Hey! Unfortunately, I haven't tried this, but maybe there’s someone else here who has Take care!
    to leave a comment

Black Week deals you MUST have: 15%, 30%, 70%

Customer service