7 looks
14 user image

Looks

Winter Roses
New combo for the curls
🎃 Tips for next Halloween 🎃
🎃 Halloween 🎃
I just CAN'T let this go 😄🥰
Flat and cut! ✂️
✨✨🥰🥰

User images

Reviews & comments

4.2
Based on 57 reviews
i
3
3
3
5
43
Ask a question
Add pictures
  • Most helpful positive
    5 months
    verified customer

    This mascara IS waterproof!! 😱🤩🤳

    Finally, a truly hardcore, waterproof mascara that delivers on its promises! 😍 Are you team "I want to risk black dots and smudge under (and over) my eyes to avoid using anything other than a light remover or water"? You won't like this mascara. Are you (like me😋) team "I like to use remover for waterproof mascara to have a mascara where I can be sure that no matter the weather, workout, sun, everyday life, or party, I want to be completely sure that my mascara ONLY stays where it should and nowhere else"? Then you will adore this!!🤳 I accidentally ordered brown instead of black, but at this price, I can live with it by simply ordering a black one too ☺️ Here comes a slightly more nuanced review than "it's WATERPROOF" ☺️: I like the simple tube with a nice blue color and the simple "BBIA" label in silver metallic. The brush is small and doesn't look like much, but it actually gives separated lashes with color and is easy to reach all the way to the roots of the lashes. Another positive thing is that it’s super easy to apply on the lower lashes too, and with the insane durability, it actually stays there too 😱. The mascara can be built up and gives a clear color. It’s not a voluminous mascara, but it still gives clear lashes, builds a bit of length, and separates nicely. In the last photos, you can see how my lashes looked after I showered, washed my hair, and rubbed my eyes a few times in the shower 😌 I use, as always for the last 20 years of waterproof mascaras, L’Oréal’s eye makeup remover for waterproof makeup, and it works excellently! Shake well, put a little on a cotton pad, and hold it against the lashes for a few seconds, then just clean with the pad. Tadaa! It would be fun to have a volume version of the mascara, but honestly, I’m so impressed with the durability that it could look almost any way 😅 And the lashes do look nice (see the first photo of the eyes, where I’m freshly made up with mascara on the left but not on the right) #LYKOREVIEW #BBIA

    Translated from swedish

    +1

    1 product in post This mascara IS waterproof!! 😱🤩🤳
    34 likes
    14431 views
    • 5 months
      It's really good 👍😍

      1 likes
    to leave a comment
  • Most helpful negative
    4 months
    verified customer

    Brush hairs are falling out

    I gave this mascara a lot of chances over and over again, but in the end, I can't ignore that the brush loses a ton of hairs. The hairs then stick to my own lashes, which are unpleasant to pluck off. So if I wipe the brush on the edge of the mascara tube, a ridiculous clump of hairs comes off. It does look quite nice in the end, but since the bad sides definitely outweigh the good ones, I wouldn't buy it again. :(
    1 product in post Brush hairs are falling out
    2 likes
    5737 views
    to leave a comment
  • verified customer

    Can’t get it off..

    Love how it sits on! Can’t get it off with oil though.. on the sixth try and after I pull off the last bits with my fingers, there’s still a little mascara left

    Translated from swedish

    96 views
    • Customer service at Lyko
      2 hours
      Hey Liam Dinora, thank you for taking the time to review! 🤗 That sounds almost too good to be true 🙆‍♀️🙈 I can highly recommend this makeup remover: lyko.com/sv/emma-s/emma-s.-waterproof-eye-makeup-remover-125ml I think it has worked great against the toughest makeups, you can put a little on a cotton pad and press it lightly against your eye for a little while before you start trying to remove the mascara 🥰🙌

    to leave a comment
  • 5 days

    fantastic mascara what is it!!

    BBIA keeps the curl and look perfect from morning to night, and it's easy to remove with oil-based cleansing, like Coxirin or Pyunkang Yul cleansing oil 😍
    1 product in post fantastic mascara what is it!!
    244 views
    to leave a comment
  • 6 days
    verified customer

    Fiber Mascara

    I was disappointed. I thought I could create beautiful lashes. The product was dry and wouldn’t stick to the lashes. I tried and tried, layer after layer. I feel like fibers fell into my eyes and it was an uncomfortable feeling in my eyes all day😥😥 Will remain unused. In the store, the girl said that you need to learn how to use this product correctly. I don’t really know what the right way is 🤔 I didn’t get any instructions.
    1 likes
    233 views
    to leave a comment
  • 1 week
    verified customer

    Thick, but durable

    Undoubtedly the most durable mascara I've tried - it doesn't flake. The brush is really bad, and the mascara itself is very stiff and clumpy, so you can't really work with it. It doesn't separate or lengthen lashes nearly as well as many other mascaras. Besides being waterproof, it also holds up to almost anything else, and it requires a very oily cleanser to remove.
    413 views
    to leave a comment
  • 2 weeks
    verified customer

    Perfect brown mascara!!

    The first mascara that doesn't smudge on the eyelid during the day. Oily eyelids, so even waterproof mascara darkens the eye area during the day, but this one doesn't! And a really nice dark brown color.
    1 product in post Perfect brown mascara!!
    539 views
    to leave a comment
  • 3 weeks
    verified customer

    BBIA never die mascara

    Holds really well and keeps the curl all day long!
    800 views
    to leave a comment
  • 3 weeks
    verified customer

    Waterproof but the brush is too small

    This mascara is truly waterproof and lasts all day. The brush is very small, which makes it very difficult to handle, unfortunately leading to a lot of mess. You have to get really close to the eye to paint the lashes. It gives no volume, despite many layers. Definitely a good mascara for those with thick lashes, but if you have thin and short lashes, it's a waste. I still give it a three because it holds so well.

    Translated from swedish

    717 views
    to leave a comment
  • 1 month
    verified customer

    Good

    Works, separates, lengthens, and adds volume when you apply a couple of layers. For washing, I recommend something oil-based or smuuti or zero detergents. Be careful with washing so your own lashes don’t come off. #lykoreview
    5 likes
    1524 views
    to leave a comment
  • verified customer

    Spreads easily and doesnt scale

    Love
    1 product in post Spreads easily and doesnt scale
    563 views
    to leave a comment
  • 1 month
    verified customer

    Trusted mascara

    This is the best mascara there is! No other mascara makes my lashes as long and separated as this one. It’s also really waterproof, holds up to showers, swimming, and crying ☔️ The only downside is the fibers. Sometimes they get uncomfortably in my eyes. #lykoreview
    1 likes
    504 views
    to leave a comment

BBIANever Die Mascara 01 Power Black

57 reviews, 4.2 on average
135,20 kr
Ord. price 169 kr20
Offer valid through
Free delivery option available from 200 kr, can be sent immediately

More shades

Description
Ingredients

BBIA Never Die Mascara is a truly water-resistant, smudge-free fiber mascara that separates every lash. This cult favorite mascara holds a curl all day and doesn't smudge or flake during the day, even in heavy rain! The mascara's thin brush and fiber-rich formula give length and volume to each lash, creating a captivating look. The mascara is buildable and can be layered to lengthen the eyelashes up to 3mm. Thanks to the precise brush, you can easily separate the lower lashes as well as the inner and outer corner lashes. Use caution when applying the mascara to the roots of the lashes as the fibers may cause irritation in the eyes. Only an oil-based or water-resistant makeup remover will remove the mascara.

Use:
Apply the mascara by brushing the eyelashes until they are evenly covered by the mascara, layer if desired. Remove mascara with a cleansing oil, balm or oil-based make-up remover.

  • Category:Mascara
  • Article number:
    3947-104-0001

Often bought together

214,40 kr
461,60 kr

Hair issues? Lets Fix it! Up to 25% off on haircare.

Customer service