BBIANever Die Mascara 02 Power Brown
BBIA Never Die Mascara is a truly water-resistant, smudge-free fiber mascara that separates every lash. This cult favorite mascara holds a curl all day and doesn't smudge or flake during the day, even in heavy rain!
The mascara's thin brush and fiber-rich formula give length and volume to each lash, creating a captivating look.
The mascara is buildable and can be layered to lengthen the eyelashes up to 3mm. Thanks to the precise brush, you can easily separate the lower lashes as well as the inner and outer corner lashes.
Use caution when applying the mascara to the roots of the lashes as the fibers may cause irritation in the eyes. Only an oil-based or water-resistant makeup remover will remove the mascara.
Use:
Apply the mascara by brushing the eyelashes until they are evenly covered by the mascara, layer if desired. Remove mascara with a cleansing oil, balm or oil-based make-up remover.
- Category:Mascara
- Article number:3947-104-0002
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Reviews & comments
- Most helpful positive
ThereseR
1 monthverified customerThis mascara IS waterproof!! 😱🤩🤳
Finally, a truly hardcore, waterproof mascara that delivers on its promises! 😍 Are you team "I want to risk black dots and smudge under (and over) my eyes to avoid using anything other than a light remover or water"? You won't like this mascara. Are you (like me😋) team "I like to use remover for waterproof mascara to have a mascara where I can be sure that no matter the weather, workout, sun, everyday life, or party, I want to be completely sure that my mascara ONLY stays where it should and nowhere else"? Then you will adore this!!🤳 I accidentally ordered brown instead of black, but at this price, I can live with it by simply ordering a black one too ☺️ Here comes a slightly more nuanced review than "it's WATERPROOF" ☺️: I like the simple tube with a nice blue color and the simple "BBIA" label in silver metallic. The brush is small and doesn't look like much, but it actually gives separated lashes with color and is easy to reach all the way to the roots of the lashes. Another positive thing is that it’s super easy to apply on the lower lashes too, and with the insane durability, it actually stays there too 😱. The mascara can be built up and gives a clear color. It’s not a voluminous mascara, but it still gives clear lashes, builds a bit of length, and separates nicely. In the last photos, you can see how my lashes looked after I showered, washed my hair, and rubbed my eyes a few times in the shower 😌 I use, as always for the last 20 years of waterproof mascaras, L’Oréal’s eye makeup remover for waterproof makeup, and it works excellently! Shake well, put a little on a cotton pad, and hold it against the lashes for a few seconds, then just clean with the pad. Tadaa! It would be fun to have a volume version of the mascara, but honestly, I’m so impressed with the durability that it could look almost any way 😅 And the lashes do look nice (see the first photo of the eyes, where I’m freshly made up with mascara on the left but not on the right) #LYKOREVIEW #BBIA+4
27 likes7055 viewsMarianne makeupmarre
1 monthIt's really good 👍😍
to leave a comment - Most helpful negative
Lotta
2 weeksverified customerBrush hairs are falling out
I gave this mascara a lot of chances over and over again, but in the end, I can't ignore that the brush loses a ton of hairs. The hairs then stick to my own lashes, which are unpleasant to pluck off. So if I wipe the brush on the edge of the mascara tube, a ridiculous clump of hairs comes off. It does look quite nice in the end, but since the bad sides definitely outweigh the good ones, I wouldn't buy it again. :(2 likes866 viewsPinja
Customer service at Lyko2 weeksHi Lotta, thank you for your message! ❤️ The mascara in question is a fiber-containing mascara, designed to add extra length to the lashes. This is a normal and desired property of the mascara. 💓 If you don't like extra fibers, I would recommend trying some of these products: lyko.com/en/essence/essence-lash-without-limits-extreme-lengthening---volume-mascara-02-brown lyko.com/en/yves-saint-laurent/yves-saint-laurent-lash-clash-extreme-volume-mascara-02-brow lyko.com/en/lancome/lancome-hypnose-002r18 Have a lovely day! 🤍
to leave a comment Henna
1 hour4 viewsMeia
1 week595 viewsRoosa
2 weeksverified customerNew favorite
Stays perfectly all day, but comes off easily with makeup remover. 😍 #lykoreview705 viewsE
2 weeks5 likes1693 viewsLaila Therése
2 weeksverified customerThe brown, I like a lot!
Nice brown color and gives long beautiful lashes. Doesn't clump. Lasts all day and stays put. No flaking during the day either. However, it's very hard to remove, so if you don't have a good makeup remover that takes off waterproof mascara, buy it!1 likes661 viewsLumi
3 weeks1 likes778 viewsAnna
3 weeks1 likes730 viewsTherese
3 weeksHow are your natural lashes? I'm on the hunt for someone that suits those with long, thick lashes and that doesn't flake :)
to leave a commentMalin
3 weeksDry
I'm not used to fiber mascara, but is it supposed to be this dry or did I get a bad product?? I had such high expectations for this mascara after all the hype on social media, but unfortunately I've felt since I first opened it that it feels dry and crumbles down on my cheeks during application 😞711 viewsIsabelle
Customer service at Lyko3 weeksHi Malin! 👋🏻 How sad that you’re experiencing the mascara as crumbly and dry! If you suspect that the product might be defective, I definitely recommend that you make a claim. We want you to be satisfied with your purchase! 🤗 Have a lovely day!
to leave a commentE
4 weeksHolds the curl
How does this compare to Maybelline Sky High waterproof when it comes to holding the curl throughout the day?834 viewsMaria L.
Customer service at Lyko3 weeksHey! Unfortunately, I haven't tried this, but maybe there’s someone else here who has Take care!
to leave a comment- 1 likes1129 views