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Rating: 4.3Based on 92 reviews
  • Most helpful positive
    The user's roll: Lyko Creator. The post was made 1 years
    Rating: 5 out of 5
    verified customer

    This mascara IS waterproof!! 😱🤩🤳

    Finally, a truly hardcore, waterproof mascara that delivers on its promises! 😍 Are you team "I want to risk black dots and smudge under (and over) my eyes to avoid using anything other than a light remover or water"? You won't like this mascara. Are you (like me😋) team "I like to use remover for waterproof mascara to have a mascara where I can be sure that no matter the weather, workout, sun, everyday life, or party, I want to be completely sure that my mascara ONLY stays where it should and nowhere else"? Then you will adore this!!🤳 I accidentally ordered brown instead of black, but at this price, I can live with it by simply ordering a black one too ☺️ Here comes a slightly more nuanced review than "it's WATERPROOF" ☺️: I like the simple tube with a nice blue color and the simple "BBIA" label in silver metallic. The brush is small and doesn't look like much, but it actually gives separated lashes with color and is easy to reach all the way to the roots of the lashes. Another positive thing is that it’s super easy to apply on the lower lashes too, and with the insane durability, it actually stays there too 😱. The mascara can be built up and gives a clear color. It’s not a voluminous mascara, but it still gives clear lashes, builds a bit of length, and separates nicely. In the last photos, you can see how my lashes looked after I showered, washed my hair, and rubbed my eyes a few times in the shower 😌 I use, as always for the last 20 years of waterproof mascaras, L’Oréal’s eye makeup remover for waterproof makeup, and it works excellently! Shake well, put a little on a cotton pad, and hold it against the lashes for a few seconds, then just clean with the pad. Tadaa! It would be fun to have a volume version of the mascara, but honestly, I’m so impressed with the durability that it could look almost any way 😅 And the lashes do look nice (see the first photo of the eyes, where I’m freshly made up with mascara on the left but not on the right) #LYKOREVIEW #BBIA
    23304 views
    • The user's roll: Lyko Creator. The comment was made 7 months
      @Eva Thank you! How fun to hear!
  • Most helpful negative
    The post was made 7 months
    Rating: 1 out of 5

    Absolute waste of money

    This mascara is the worst product for lashes I have ever tested. The brush is very small, as if it’s meant for the lower lash line. It doesn’t comb, doesn’t separate lashes, nor does it particularly lengthen them. You really have to work hard to achieve a result that is just acceptable. For some, its longevity might be a plus if someone values waterproofness, so yes, I can’t fault this product for that. But to remove it completely???????? That’s almost impossible. I used three makeup removers, oil, micellar water, and washed my eyes four times with my regular face cleanser and only removed half of the product from my lashes😧 Removing it is an absolute curse. #lykoreview
    1 product in post Absolute waste of money
    3047 views
    • The user's roll: Customer service at Lyko. The comment was made 7 months
      Thanks for sharing your opinion 😊 I'm sorry that this mascara didn't meet your expectations. Waterproof formulas can really be stubborn to remove – it's worth trying a dual-phase makeup remover and a warm compress with cosmetic pads, it might be easier to remove the mascara 💗 If you have any questions or want us to help you find the perfect mascara for your needs, feel free to reach out to our customer service! We're always happy to help 🌟
      2 likes
  • The post was made 16 hours
    Rating: 5 out of 5

    Best

    It’s hard to get an even distribution on the eyelids.
    28 views
  • The post was made 6 days
    Rating: 5 out of 5
    verified customer

    Mascara

    The best mascara so far..
    1 product in post Mascara
    371 views
  • The post was made 3 weeks
    Rating: 5 out of 5
    verified customer

    Naturally beautiful brown

    The first mascara that I also use in brown for a light everyday makeup. Beautiful natural result that keeps straight and thick lashes curled all day. It doesn't smudge, fade, or flake off during the day, but lasts even in sweatier situations. With black color, it gives a dramatic result that beats the Sky High mascara I've been using for years. The brush itself is quite thin and takes a moment to get used to, but the result is worth it. I've already converted family members to be users of this mascara, as impressive and separated lashes you get. I haven't had any issues with removing the product, as some comments suggest. I do a double cleanse in the evenings anyway, so the mascara comes off with the same products used for sunscreen.
    963 views
  • The post was made 1 month
    Rating: 5 out of 5
    verified customer

    New favorite

    Haven't used any other mascara since this one came into the picture. It makes the lashes long and separated. The brown color is perfect for not getting such a defined eye. I think everyone should try this!
    814 views
  • The post was made 2 months
    Rating: 5 out of 5
    verified customer

    Lovely mascara

    Really good and lasts a long time
    1 product in post Lovely mascara
    1268 views
  • The post was made 2 months
    Rating: 5 out of 5
    verified customer

    Unbelievable mascara!

    Doesn't smudge on the upper lids, stays completely!
    1 product in post Unbelievable mascara!
    1420 views
  • The post was made 2 months
    Rating: 5 out of 5
    verified customer

    Absolutely amazing

    This mascara is truly absolutely amazing, long lashes, 100% waterproof and keeps the lashes curled. Highly recommend!!!
    1 product in post Absolutely amazing
    1330 views
  • The user's roll: Lyko Creator. The post was made 3 months
    Rating: 4 out of 5
    verified customer

    The mascara that ends up in the handbag 🤩

    I clicked home this brown mascara a while ago and have used it enough now to be able to give a proper review of it ✨ Many brown mascaras I have found to be too dark, so they almost look black and don’t give the soft expression I want. This one is slightly too dark, I wish it was lighter in color 🤎, but it still gives a soft expression, I think. I absolutely love the brush itself, it gets everywhere and separates the lashes nicely. 🤎 The brush is narrow and small, which means it gets in nicely without smudging anything 🤎 The mascara does flake after a whole day of use, so that in conjunction with the color brings the rating down a bit. However, the "rest" stays put like a rock, so on days when I’m not super active (gym, walks, cleaning, and other things), it doesn’t flake. 🤎 The mascara will definitely be coming with me in my handbag, and if I can’t find a lighter brown, I will definitely repurchase it ❤️ In relation to the price, I absolutely think the mascara is worth buying if you want a brown - a little darker that gives long and separated lashes 🥰 #lykoreview #mascara
    2604 views
    • The comment was made 2 months
      Louise Flattering with brown against your soft, warm colors👍🥰
      1 likes
  • The post was made 3 months
    Rating: 5 out of 5
    verified customer

    great mascara <3

    favorite mascara that I've used!
    972 views
  • The post was made 3 months
    Rating: 5 out of 5
    verified customer

    Perfect lashes with this product!

    Easy to use and comes off well with an oil-based cleanser. No issues.
    1 product in post Perfect lashes with this product!
    1077 views

BBIANever Die Mascara 02 Power Brown

Sale price 141,75 kr
Ord. price 189 kr
Campaign 25%
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Free delivery option available from 200 kr, can be sent immediately

More shades

BBIA Never Die Mascara is a truly water-resistant, smudge-free fiber mascara that separates every lash. This cult favorite mascara holds a curl all day and doesn't smudge or flake during the day, even in heavy rain! The mascara's thin brush and fiber-rich formula give length and volume to each lash, creating a captivating look. The mascara is buildable and can be layered to lengthen the eyelashes up to 3mm. Thanks to the precise brush, you can easily separate the lower lashes as well as the inner and outer corner lashes. Use caution when applying the mascara to the roots of the lashes as the fibers may cause irritation in the eyes. Only an oil-based or water-resistant makeup remover will remove the mascara.

Use:
Apply the mascara by brushing the eyelashes until they are evenly covered by the mascara, layer if desired. Remove mascara with a cleansing oil, balm or oil-based make-up remover.

  • Category:Mascara

Often bought together

441 kr
386,80 kr

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