Discover Preference Cool Blondes with light-reflecting color pigments for a radiant, sophisticated finish. With the Anti-Brass Purple Mask, a nourishing after-treatment with purple color pigments that neutralizes yellow undertones, week after week. Préférence is perfect when you want to color your hair like the latest fashion trends and consider your hair a fashion accessory! •High-quality color results. •Legendary shine that lasts for up to 8 weeks. •Gray coverage up to 80%. •Formula with Oil elixir. •Color Lock after-treatment with UV filters and Vitamin E. •For radiant hair with a silky soft feel.