Discover the innovative hair lightening technology from Préférence. For the first time, L'Oréal Paris offers a formula that bleaches your hair up to 9 levels for a bright, platinum blonde finish – also for brown hair.

Now with a new, strengthening, anti-yellow after-treatment that adds intense nourishment and makes the hair less prone to breaking: Your hair will be 5X stronger**. The Formula is also enriched with purple color pigments to prevent brassy tones in your hair. **Instrumental test.

Recommended for blonde to dark brown hair. Not recommended for mainly gray hair, very pre-lightened hair, or deep dark brown to black hair.