Reviews & comments

Rating: 4.8Based on 144 reviews
  • Most helpful positive
    The post was made 9 months
    Rating: 5 out of 5
    verified customer

    Good for neutralizing copper tones in average hair

    I wanted a color that would be the same darkness level as my own hair color, but would neutralize unwanted copper tones from the ends and lengths after bleaching (the background has been a project from dark brown to my own color). + effectively neutralizes copper tones + easy to apply + did nothing to the roots, so the darkness was perfect for my natural color and I don't have to worry about the roots + just the result I hoped for + quick processing time - the fumes were particularly strong for the eyes and nose during the coloring 5/5! Exactly what I hoped for. 😍
    1 product in post Good for neutralizing copper tones in average hair
    5383 views
  • Most helpful negative
    The post was made 1 years
    Rating: 1 out of 5
    verified customer

    It's not the same product

    Ordered the Rome color like I have many times before, but received a slightly different packaging. When I asked your customer service, they said it was the same product with a new look. But it’s not. The "new" one is runny and smells extremely strong, it doesn't even look like the same shade. I'm very disappointed.
    1 product in post It's not the same product
    11337 views
    • The comment was made 1 years
      When contacting customer service, they said it was the same but improved (hardly), so Rome is being replaced and now they become Lisbon.
  • The post was made 1 week
    Rating: 5 out of 5
    verified customer

    Good toning for light brown hair.

    These are good for giving a cool tone, but make the hair darker than you might expect, so choose a shade lighter or leave the product in for a shorter time.
    1 product in post Good toning for light brown hair.
    137 views
  • The post was made 4 months
    Rating: 5 out of 5
    verified customer

    Perfect!

    Exactly the color I've been looking for! I'm super happy!
    1 product in post Perfect!
    1616 views
  • The post was made 5 months

    7.1 Iceland

    Hey, can this have a lightening effect if I have completely untreated roots? I was primarily thinking of using it on the lengths that are highlighted to cool them down, and I would prefer to avoid turning orange in the roots if that's the case 😅 Thanks!
    1 product in post 7.1 Iceland
    2000 views
    • The user's roll: Lyko Creator. The comment was made 5 months
      Hey Olivia! 😍 If your highlights are bleached to the golden side, this ashy tone can make them have a slightly greenish hue ✨ (blue + yellow = green). It also depends on how dark your roots are – if they are darker than a 7a, the color can lighten the roots. To get the best results and see which shade suits you, I recommend doing our Hair Color Test, where you get tailored advice for both lengths and roots 🥰 lyko.com/sv/beauty-scan/harfargstestet Have a nice day ☃️
      1 likes
  • The post was made 5 months

    Ammonia

    Does this contain ammonia?
    1 product in post Ammonia
    2877 views
    • The user's roll: Lyko Creator. The comment was made 5 months
      Hello!😍 Yes, L'Oréal Paris Preference contains ammonia. It is the ammonia that helps the color penetrate the hair strand and provide a more durable result! 🙏🏼 Take care!
  • The post was made 5 months

    Color Roots

    Coloring this roots has bleached hair, but my roots turn that grayish brown that all blondes get when they dye their hair. Will this be able to color it?
    1 product in post Color Roots
    1926 views
    • The user's roll: Customer service at Lyko. The comment was made 5 months
      Hey Nellie! Oh, I understand, it’s tricky to say since we can’t see the starting point. I highly recommend taking our hair color test on the website. There you can do a professional hair test and get tailored feedback on how to proceed and which products to use to achieve the exact shade you dream of. The ones helping you are trained hairdressers and hair experts. From my own experience, I can say they are super-duper-amazing at their job 😍👌🏽 You can find the test via the link: lyko.com/sv/beauty-scan2 If you have further questions, we are here to help you in the best possible way! Have a wonderful day! 🌞
  • The post was made 5 months

    Question

    Is there another color that resembles this one (7.1) with the same coolness and shade that lasts long? I love this color but it washes out sooooo fast from my hair and doesn't hold well.
    1 product in post Question
    1459 views
  • The post was made 7 months

    Bleaching?

    Is this a bleaching or is it a toning?
    1 product in post Bleaching?
    2154 views
    • The user's roll: Lyko Creator. The comment was made 7 months
      Hey again! ☺️ This color can be used on bleached hair, but keep in mind that bleached hair is already sensitive. Since this is a permanent lightening hair color, the hair can become more damaged and the result is often very cool/silver ❄️✨ May it go well 🥰
  • The post was made 7 months
    Rating: 5 out of 5
    verified customer

    Perfect copper tone

    I love this color! Perfect copper tone and lasts long 😍👍👍👍👍👍👍👍
    1 product in post Perfect copper tone
    1896 views
  • The post was made 8 months

    Hair Color

    When will Preference 9.1 Viking blonde be back?
    1 product in post Hair Color
    1879 views
    • The user's roll: Skin therapist at Lyko. The comment was made 8 months
      Hi Janne❤️ This product is sold out, and we currently have no exact delivery time. Would you like an email when it’s back in stock? Click on "Monitor", and you’ll be notified as soon as it’s back✨
  • The post was made 8 months
    Rating: 5 out of 5
    verified customer

    Perfect

    Works great on bleached hair if you want ash blonde
    1 product in post Perfect
    2055 views

Loreal ParisPréférencePermanent Hair Color

Sale price 10,15 €
Without campaign 14,50 €
Combo Deal 30%
The price applies when you buy 2 items for a total of 39 €.
Offer valid through

Product is discontinued

L’oréal Paris Récital Préférence
A glamorous hair color with a technique that helps to preserve the color and ensures an intense and colorful result with luster for up to eight weeks and six weeks of shine. A patented anti-fading system locks the color into the hair and gives a glossy and lasting color that covers gray hair while protecting and reflecting light. Paris Récital Préférence contains a Hi-Shine finishing course that is enriched with vitamin E and UV filters to revitalize and extend your color from day one.

Covers up to 100% gray hair.

This product includes:
One bottle of color gel, 40 ml
An applicator bottle with developing cream, 80 ml
A Hi-Shine finishing course, 54 ml
A Hi-Shine Elixir, 4.4 ml
A pair of plastic gloves
An instruction manual

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