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Rating: 4.6Based on 142 reviews
  • Most helpful positive

    Sara

    The post was made 3 months
    Rating: 5 out of 5
    verified customer

    Good for neutralizing copper tones in average hair

    I wanted a color that would be the same darkness level as my own hair color, but would neutralize unwanted copper tones from the ends and lengths after bleaching (the background has been a project from dark brown to my own color). + effectively neutralizes copper tones + easy to apply + did nothing to the roots, so the darkness was perfect for my natural color and I don't have to worry about the roots + just the result I hoped for + quick processing time - the fumes were particularly strong for the eyes and nose during the coloring 5/5! Exactly what I hoped for. 😍
    1 product in post Good for neutralizing copper tones in average hair
    3075 views
  • Most helpful negative

    Encade

    The post was made 1 years
    Rating: 1 out of 5
    verified customer

    It's not the same product

    Ordered the Rome color like I have many times before, but received a slightly different packaging. When I asked your customer service, they said it was the same product with a new look. But it’s not. The "new" one is runny and smells extremely strong, it doesn't even look like the same shade. I'm very disappointed.
    1 product in post It's not the same product
    9495 views

    • Encade

      The comment was made 11 months
      When contacting customer service, they said it was the same but improved (hardly), so Rome is being replaced and now they become Lisbon.

  • Nellie

    The post was made 5 hours

    Color Roots

    Coloring this roots has bleached hair, but my roots turn that grayish brown that all blondes get when they dye their hair. Will this be able to color it?
    1 product in post Color Roots
    7 views

    • Mika

      The user's roll: Customer service at Lyko. The comment was made 1 hour
      Hey Nellie! Oh, I understand, it’s tricky to say since we can’t see the starting point. I highly recommend taking our hair color test on the website. There you can do a professional hair test and get tailored feedback on how to proceed and which products to use to achieve the exact shade you dream of. The ones helping you are trained hairdressers and hair experts. From my own experience, I can say they are super-duper-amazing at their job 😍👌🏽 You can find the test via the link: lyko.com/sv/beauty-scan2 If you have further questions, we are here to help you in the best possible way! Have a wonderful day! 🌞

  • Nellie

    The post was made 1 day

    Question

    Is there another color that resembles this one (7.1) with the same coolness and shade that lasts long? I love this color but it washes out sooooo fast from my hair and doesn't hold well.
    1 product in post Question
    18 views

  • Lina

    The post was made 1 month

    Bleaching?

    Is this a bleaching or is it a toning?
    1 product in post Bleaching?
    803 views

    • Sofia

      The user's roll: Hairdresser at Lyko. The comment was made 1 month
      Hey again! ☺️ This color can be used on bleached hair, but keep in mind that bleached hair is already sensitive. Since this is a permanent lightening hair color, the hair can become more damaged and the result is often very cool/silver ❄️✨ May it go well 🥰

  • Pernilla

    The post was made 1 month
    Rating: 5 out of 5
    verified customer

    Perfect copper tone

    I love this color! Perfect copper tone and lasts long 😍👍👍👍👍👍👍👍
    1 product in post Perfect copper tone
    766 views

  • Janne

    The post was made 2 months

    Hair Color

    When will Preference 9.1 Viking blonde be back?
    1 product in post Hair Color
    789 views

    • Line

      The user's roll: Skin therapist at Lyko. The comment was made 2 months
      Hi Janne❤️ This product is sold out, and we currently have no exact delivery time. Would you like an email when it’s back in stock? Click on "Monitor", and you’ll be notified as soon as it’s back✨

  • Ela

    The post was made 2 months
    Rating: 5 out of 5
    verified customer

    Perfect

    Works great on bleached hair if you want ash blonde
    1 product in post Perfect
    1082 views

  • Charlotte

    The post was made 4 months

    Change color from montobello?

    Using 7.21 monotobello but it washes out and I get warm undertones after two washes. Could this color 7.1 iceland be an alternative to try?
    1 product in post Change color from montobello?
    1580 views

    • Nova

      The user's roll: Hairdresser at Lyko. The comment was made 3 months
      Hi Charlotte! 👋🏼 To help you find the right hair color, I can warmly recommend our free hair color test! There you will get personal help from us hairdressers 😍 You can find the test here in our app 📲 lyko.com/sv/beauty-scan Take care 🌞

  • Lova

    The post was made 5 months

    Does this work on my hair?

    Hey, I bleached highlights in my hair about 7 months ago. I'm wondering if this is a color that just sits on the hair and then washes out. And if it will have a lot of pigment.
    1 product in post Does this work on my hair?
    4779 views

    • Evelina

      The user's roll: Customer service at Lyko. The comment was made 5 months
      Hey Lova 😊👋 It’s a permanent lightening color, it looks like you have a slightly too dark tone in your hair for it to achieve a good result 🤍 I really recommend doing our hair color test via the LYKO app. There you get tailored feedback on how to proceed and which products to use, to get just the shade you dream of! 🤍 The ones helping you are trained hairdressers and hair experts! 😍 You can find the test via the link: lyko.com/sv/beauty-scan2 All the best!
      2 likes

  • Pauliina

    The post was made 6 months
    Rating: 3 out of 5

    Tukehdun

    I bought the product elsewhere, not from Lyko The dye was very runny, so at least application was easy and the product was economical. Shade 3.0, however, had a smell that was perhaps even stronger than some color remover/bleach. Absolutely horrible! From the small bathroom, I sometimes had to escape outside to breathe, and the smell stung my eyes so much that I dyed blindly with tears streaming down. Never has a dark color had such a strong smell. Yuck.
    1 product in post Tukehdun
    2949 views

  • Kirsti

    The post was made 8 months

    This color

    I have always dyed my highlights with this color for a cooler and darker tone, but now everything has changed and I have no idea what to choose now. I would love to get the same nice result that I had before. Grateful for the help.
    1 product in post This color
    6919 views

    • Maria

      The user's roll: Customer service at Lyko. The comment was made 8 months
      Hello there Kirsti! 👋 Oh I understand, I also think it's tricky to find the right products to achieve just the shade you want! That's why I would strongly recommend doing our hair color test on the website 🤍 There you can take a professional hair test and get tailored feedback on how to proceed and which products to use, to get just the shade you dream of. The ones who help you are trained hairdressers and hair experts 😍👌 You can find the test via this link: lyko.com/sv/beauty-scan2 Take care! ✨
      2 likes

Loreal ParisPréférencePermanent Hair Color

113 kr.*
Rec. price 159,95 kr.
3 for 2
Offer valid through
Free delivery option available from 300 kr., can be sent immediately

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* Cannot be combined with discount codes.

Discover the innovative hair lightening technology from Préférence. For the first time, L'Oréal Paris offers a formula that bleaches your hair up to 9 levels for a bright, platinum blonde finish – also for brown hair.

Now with a new, strengthening, anti-yellow after-treatment that adds intense nourishment and makes the hair less prone to breaking: Your hair will be 5X stronger**. The Formula is also enriched with purple color pigments to prevent brassy tones in your hair. **Instrumental test.

Recommended for blonde to dark brown hair. Not recommended for mainly gray hair, very pre-lightened hair, or deep dark brown to black hair.

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