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Rating: 4.6Based on 142 reviews
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- Most helpful positiveThe post was made 3 monthsRating: 5 out of 5verified customer
Good for neutralizing copper tones in average hair
I wanted a color that would be the same darkness level as my own hair color, but would neutralize unwanted copper tones from the ends and lengths after bleaching (the background has been a project from dark brown to my own color). + effectively neutralizes copper tones + easy to apply + did nothing to the roots, so the darkness was perfect for my natural color and I don't have to worry about the roots + just the result I hoped for + quick processing time - the fumes were particularly strong for the eyes and nose during the coloring 5/5! Exactly what I hoped for. đ1 product in post Good for neutralizing copper tones in average hair2793 views - Most helpful negativeThe post was made 1 yearRating: 1 out of 5verified customer
It's not the same product
Ordered the Rome color like I have many times before, but received a slightly different packaging. When I asked your customer service, they said it was the same product with a new look. But itâs not. The "new" one is runny and smells extremely strong, it doesn't even look like the same shade. I'm very disappointed.1 product in post It's not the same product9302 views- The comment was made 10 monthsWhen contacting customer service, they said it was the same but improved (hardly), so Rome is being replaced and now they become Lisbon.
- The post was made 1 month
Bleaching?
Is this a bleaching or is it a toning?1 product in post Bleaching?567 views- The user's roll: Hairdresser at Lyko. The comment was made 1 monthHey again! âșïž This color can be used on bleached hair, but keep in mind that bleached hair is already sensitive. Since this is a permanent lightening hair color, the hair can become more damaged and the result is often very cool/silver âïžâš May it go well đ„°
- The post was made 1 monthRating: 5 out of 5verified customer
Perfect copper tone
I love this color! Perfect copper tone and lasts long đđđđđđđđ1 product in post Perfect copper tone559 views - The post was made 1 month
Hair Color
When will Preference 9.1 Viking blonde be back?1 product in post Hair Color599 views- The user's roll: Skin therapist at Lyko. The comment was made 1 monthHi Janneâ€ïž This product is sold out, and we currently have no exact delivery time. Would you like an email when itâs back in stock? Click on "Monitor", and youâll be notified as soon as itâs backâš
- The post was made 2 monthsRating: 5 out of 5verified customer
Perfect
Works great on bleached hair if you want ash blonde1 product in post Perfect920 views - The post was made 3 months
Change color from montobello?
Using 7.21 monotobello but it washes out and I get warm undertones after two washes. Could this color 7.1 iceland be an alternative to try?1 product in post Change color from montobello?1454 views- The user's roll: Hairdresser at Lyko. The comment was made 3 monthsHi Charlotte! đđŒ To help you find the right hair color, I can warmly recommend our free hair color test! There you will get personal help from us hairdressers đ You can find the test here in our app đČ lyko.com/sv/beauty-scan Take care đ
- The post was made 5 months
Does this work on my hair?
Hey, I bleached highlights in my hair about 7 months ago. I'm wondering if this is a color that just sits on the hair and then washes out. And if it will have a lot of pigment.1 product in post Does this work on my hair?4563 views- The user's roll: Customer service at Lyko. The comment was made 5 monthsHey Lova đđ Itâs a permanent lightening color, it looks like you have a slightly too dark tone in your hair for it to achieve a good result đ€ I really recommend doing our hair color test via the LYKO app. There you get tailored feedback on how to proceed and which products to use, to get just the shade you dream of! đ€ The ones helping you are trained hairdressers and hair experts! đ You can find the test via the link: lyko.com/sv/beauty-scan2 All the best!2 likes
- The post was made 6 monthsRating: 3 out of 5
Tukehdun
I bought the product elsewhere, not from Lyko The dye was very runny, so at least application was easy and the product was economical. Shade 3.0, however, had a smell that was perhaps even stronger than some color remover/bleach. Absolutely horrible! From the small bathroom, I sometimes had to escape outside to breathe, and the smell stung my eyes so much that I dyed blindly with tears streaming down. Never has a dark color had such a strong smell. Yuck.1 product in post Tukehdun2839 views - The post was made 8 months
This color
I have always dyed my highlights with this color for a cooler and darker tone, but now everything has changed and I have no idea what to choose now. I would love to get the same nice result that I had before. Grateful for the help.1 product in post This color6742 views- The user's roll: Customer service at Lyko. The comment was made 8 monthsHello there Kirsti! đ Oh I understand, I also think it's tricky to find the right products to achieve just the shade you want! That's why I would strongly recommend doing our hair color test on the website đ€ There you can take a professional hair test and get tailored feedback on how to proceed and which products to use, to get just the shade you dream of. The ones who help you are trained hairdressers and hair experts đđ You can find the test via this link: lyko.com/sv/beauty-scan2 Take care! âš2 likes
- The post was made 8 months
Which
Is this a permanent dye or a light one?1 product in post Which3672 views- The user's roll: Customer service at Lyko. The comment was made 8 monthsHi Emma, This is a permanent dye! đ„° Have a lovely day đ
- The post was made 9 monthsRating: 5 out of 5verified customer
Gives a good and cool shade
On bleached hair that has become a bit too yellow in tone, this works so well to tone the hair to a cooler shade. Right after coloring, the hair can feel very gray, but this disappears after a few washes, and my blonde hair gets such a nice cool shade from this.1 product in post Gives a good and cool shade4078 views
Loreal ParisPréférencePermanent Hair Color
14,90 âŹ*(14,90 ⏠/ pcs)
Free shipping for purchases over 29 âŹ, sent from our warehouse in Sweden
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Additional information
Discover the innovative hair lightening technology from PrĂ©fĂ©rence. For the first time, L'OrĂ©al Paris offers a formula that bleaches your hair up to 9 levels for a bright, platinum blonde finish â also for brown hair.
Now with a new, strengthening, anti-yellow after-treatment that adds intense nourishment and makes the hair less prone to breaking: Your hair will be 5X stronger**. The Formula is also enriched with purple color pigments to prevent brassy tones in your hair. **Instrumental test.
Recommended for blonde to dark brown hair. Not recommended for mainly gray hair, very pre-lightened hair, or deep dark brown to black hair.
- Category:Permanent Hair color
- Article number:1185-350-0032
