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3.8
Based on 138 reviews
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  • Most helpful negative

    Encade

    3 months
    verified customer

    It's not the same product

    Ordered the Rome color like I have many times before, but received a slightly different packaging. When I asked your customer service, they said it was the same product with a new look. But it’s not. The "new" one is runny and smells extremely strong, it doesn't even look like the same shade. I'm very disappointed.
    1 product in post It's not the same product
    5 likes
    3403 views

    • Encade

      1 month
      When contacting customer service, they said it was the same but improved (hardly), so Rome is being replaced and now they become Lisbon.
    to leave a comment

  • Emelie

    1 week
    verified customer

    Gives a good and cool shade

    On bleached hair that has become a bit too yellow in tone, this works so well to tone the hair to a cooler shade. Right after coloring, the hair can feel very gray, but this disappears after a few washes, and my blonde hair gets such a nice cool shade from this.
    1 product in post Gives a good and cool shade
    187 views
    to leave a comment

  • Mona

    2 weeks

    Hydrogen Peroxide

    Hey! What percentage is the hydrogen peroxide at? Is the hydrogen peroxide as high in preference as in excellence?
    1 product in post Hydrogen Peroxide
    410 views
    to leave a comment

  • Karin

    2 months
    verified customer

    Nja

    I have naturally light blonde, very thin hair of baby quality, but I think the color has become a bit ashy in tone over the years, and it looks dull. For several years, I've bleached my roots 2 times/year with Schwarzkopf's mild bleach (2-4 levels of lift), but it's no longer available 😢 so I tried this one. This one burned immediately on my scalp! I even got 2 small sores, and this is supposed to be a mild bleach... I've never experienced anything like it. But I was very dry on my scalp, so that might have played a role. It was easy to apply (I use a brush to overlap as little as possible, just putting the bleach in all my hair for a few minutes before rinsing out). It bleached very evenly, and the line between new and old bleach is barely visible. I let it sit for an extra 5 minutes because it looked a bit yellow (see picture just before rinsing), but the hair still turned out really light yellow, instead of just lightly light yellow like it did with Schwarzkopf's bleach, which I could rinse out earlier. I needed to put a good amount of silver mask in dry hair the next day to get an okay blonde color and will now need to tone it to reduce the yellow. Next time, I will have to try another brand.
    1 product in post Nja
    4 likes
    2794 views
    to leave a comment
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Loreal ParisPréférencePermanent Hair Color Ultra Platinum

138 reviews, 3.8 on average
169 kr
Free delivery option available from 200 kr, can be sent immediately

More shades

Discover the innovative hair lightening technology from Préférence. For the first time, L'Oréal Paris offers a formula that bleaches your hair up to 9 levels for a bright, platinum blonde finish – also for brown hair.

Now with a new, strengthening, anti-yellow after-treatment that adds intense nourishment and makes the hair less prone to breaking: Your hair will be 5X stronger**. The Formula is also enriched with purple color pigments to prevent brassy tones in your hair. **Instrumental test.

Recommended for blonde to dark brown hair. Not recommended for mainly gray hair, very pre-lightened hair, or deep dark brown to black hair.

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