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Reviews & comments

Rating: 4.6Based on 142 reviews
  • Most helpful positive

    Sara

    2 months
    Rating: 5 out of 5
    verified customer

    Good for neutralizing copper tones in average hair

    I wanted a color that would be the same darkness level as my own hair color, but would neutralize unwanted copper tones from the ends and lengths after bleaching (the background has been a project from dark brown to my own color). + effectively neutralizes copper tones + easy to apply + did nothing to the roots, so the darkness was perfect for my natural color and I don't have to worry about the roots + just the result I hoped for + quick processing time - the fumes were particularly strong for the eyes and nose during the coloring 5/5! Exactly what I hoped for. 😍
    1 product in post Good for neutralizing copper tones in average hair
    2399 views
    to leave a comment
  • Most helpful negative

    Encade

    1 year
    Rating: 1 out of 5
    verified customer

    It's not the same product

    Ordered the Rome color like I have many times before, but received a slightly different packaging. When I asked your customer service, they said it was the same product with a new look. But it’s not. The "new" one is runny and smells extremely strong, it doesn't even look like the same shade. I'm very disappointed.
    1 product in post It's not the same product
    9036 views

    • Encade

      9 months
      When contacting customer service, they said it was the same but improved (hardly), so Rome is being replaced and now they become Lisbon.
    to leave a comment

  • Lina

    2 weeks

    Bleaching?

    Is this a bleaching or is it a toning?
    1 product in post Bleaching?
    271 views

    • Sofia

      Hairdresser at Lyko
      1 week
      Hey again! ☺️ This color can be used on bleached hair, but keep in mind that bleached hair is already sensitive. Since this is a permanent lightening hair color, the hair can become more damaged and the result is often very cool/silver ❄️✨ May it go well 🥰
    to leave a comment

  • Pernilla

    2 weeks
    Rating: 5 out of 5
    verified customer

    Perfect copper tone

    I love this color! Perfect copper tone and lasts long 😍👍👍👍👍👍👍👍
    1 product in post Perfect copper tone
    306 views
    to leave a comment

  • Janne

    3 weeks

    Hair Color

    When will Preference 9.1 Viking blonde be back?
    1 product in post Hair Color
    368 views

    • Line

      Skin therapist at Lyko
      3 weeks
      Hi Janne❤️ This product is sold out, and we currently have no exact delivery time. Would you like an email when it’s back in stock? Click on "Monitor", and you’ll be notified as soon as it’s back✨
    to leave a comment

  • Ela

    1 month
    Rating: 5 out of 5
    verified customer

    Perfect

    Works great on bleached hair if you want ash blonde
    1 product in post Perfect
    717 views
    to leave a comment

  • Charlotte

    2 months

    Change color from montobello?

    Using 7.21 monotobello but it washes out and I get warm undertones after two washes. Could this color 7.1 iceland be an alternative to try?
    1 product in post Change color from montobello?
    1284 views

    • Nova

      Hairdresser at Lyko
      2 months
      Hi Charlotte! 👋🏼 To help you find the right hair color, I can warmly recommend our free hair color test! There you will get personal help from us hairdressers 😍 You can find the test here in our app 📲 lyko.com/sv/beauty-scan Take care 🌞
    to leave a comment

  • Lova

    4 months

    Does this work on my hair?

    Hey, I bleached highlights in my hair about 7 months ago. I'm wondering if this is a color that just sits on the hair and then washes out. And if it will have a lot of pigment.
    1 product in post Does this work on my hair?
    4228 views

    • Evelina

      Customer service at Lyko
      4 months
      Hey Lova 😊👋 It’s a permanent lightening color, it looks like you have a slightly too dark tone in your hair for it to achieve a good result 🤍 I really recommend doing our hair color test via the LYKO app. There you get tailored feedback on how to proceed and which products to use, to get just the shade you dream of! 🤍 The ones helping you are trained hairdressers and hair experts! 😍 You can find the test via the link: lyko.com/sv/beauty-scan2 All the best!
      2 likes
    to leave a comment

  • Pauliina

    5 months
    Rating: 3 out of 5

    Tukehdun

    I bought the product elsewhere, not from Lyko The dye was very runny, so at least application was easy and the product was economical. Shade 3.0, however, had a smell that was perhaps even stronger than some color remover/bleach. Absolutely horrible! From the small bathroom, I sometimes had to escape outside to breathe, and the smell stung my eyes so much that I dyed blindly with tears streaming down. Never has a dark color had such a strong smell. Yuck.
    1 product in post Tukehdun
    2707 views
    to leave a comment

  • Kirsti

    7 months

    This color

    I have always dyed my highlights with this color for a cooler and darker tone, but now everything has changed and I have no idea what to choose now. I would love to get the same nice result that I had before. Grateful for the help.
    1 product in post This color
    6467 views

    • Maria

      Customer service at Lyko
      7 months
      Hello there Kirsti! 👋 Oh I understand, I also think it's tricky to find the right products to achieve just the shade you want! That's why I would strongly recommend doing our hair color test on the website 🤍 There you can take a professional hair test and get tailored feedback on how to proceed and which products to use, to get just the shade you dream of. The ones who help you are trained hairdressers and hair experts 😍👌 You can find the test via this link: lyko.com/sv/beauty-scan2 Take care! ✨
      2 likes
    to leave a comment

  • Emma

    7 months

    Which

    Is this a permanent dye or a light one?
    1 product in post Which
    3559 views

    • Maria

      Customer service at Lyko
      7 months
      Hi Emma, This is a permanent dye! 🥰 Have a lovely day 🌞
    to leave a comment

  • Emelie

    8 months
    Rating: 5 out of 5
    verified customer

    Gives a good and cool shade

    On bleached hair that has become a bit too yellow in tone, this works so well to tone the hair to a cooler shade. Right after coloring, the hair can feel very gray, but this disappears after a few washes, and my blonde hair gets such a nice cool shade from this.
    1 product in post Gives a good and cool shade
    4018 views
    to leave a comment

Loreal ParisPréférencePermanent Hair Color

Sale price 134,40 kr
Ord. price 192 kr
Campaign 30%
Offer valid through

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This product is out of stock, and we don't have an exact delivery date. Want an email when it’s back? Click “WATCH” and we’ll make it happen!

Discover the innovative hair lightening technology from Préférence. For the first time, L'Oréal Paris offers a formula that bleaches your hair up to 9 levels for a bright, platinum blonde finish – also for brown hair.

Now with a new, strengthening, anti-yellow after-treatment that adds intense nourishment and makes the hair less prone to breaking: Your hair will be 5X stronger**. The Formula is also enriched with purple color pigments to prevent brassy tones in your hair. **Instrumental test.

Recommended for blonde to dark brown hair. Not recommended for mainly gray hair, very pre-lightened hair, or deep dark brown to black hair.

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