Loreal ParisPréférencePermanent Hair Color Ultra Platinum
136 reviews, 3.1 on average
Ord. price 169 kr40
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Discover the innovative hair lightening technology from Préférence. For the first time, L'Oréal Paris offers a formula that bleaches your hair up to 9 levels for a bright, platinum blonde finish – also for brown hair.
Now with a new, strengthening, anti-yellow after-treatment that adds intense nourishment and makes the hair less prone to breaking: Your hair will be 5X stronger**. The Formula is also enriched with purple color pigments to prevent brassy tones in your hair. **Instrumental test.
Recommended for blonde to dark brown hair. Not recommended for mainly gray hair, very pre-lightened hair, or deep dark brown to black hair.
- Category:Hair Color
- Article number:1185-350-0032
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3.1
Based on 136 reviews
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- Most helpful negative
Encade
2 monthsverified customerIt's not the same product
Ordered the Rome color like I have many times before, but received a slightly different packaging. When I asked your customer service, they said it was the same product with a new look. But it’s not. The "new" one is runny and smells extremely strong, it doesn't even look like the same shade. I'm very disappointed.
5 likes2517 viewsEncade
1 dayWhen contacting customer service, they said it was the same but improved (hardly), so Rome is being replaced and now they become Lisbon.
to leave a comment Karin
4 weeksverified customerNja
I have naturally light blonde, very thin hair of baby quality, but I think the color has become a bit ashy in tone over the years, and it looks dull. For several years, I've bleached my roots 2 times/year with Schwarzkopf's mild bleach (2-4 levels of lift), but it's no longer available 😢 so I tried this one. This one burned immediately on my scalp! I even got 2 small sores, and this is supposed to be a mild bleach... I've never experienced anything like it. But I was very dry on my scalp, so that might have played a role. It was easy to apply (I use a brush to overlap as little as possible, just putting the bleach in all my hair for a few minutes before rinsing out). It bleached very evenly, and the line between new and old bleach is barely visible. I let it sit for an extra 5 minutes because it looked a bit yellow (see picture just before rinsing), but the hair still turned out really light yellow, instead of just lightly light yellow like it did with Schwarzkopf's bleach, which I could rinse out earlier. I needed to put a good amount of silver mask in dry hair the next day to get an okay blonde color and will now need to tone it to reduce the yellow. Next time, I will have to try another brand.
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3 likes1831 views
