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Rating: 4.8Based on 144 reviews
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- Most helpful positiveThe post was made 10 monthsRating: 5 out of 5verified customer
Good for neutralizing copper tones in average hair
I wanted a color that would be the same darkness level as my own hair color, but would neutralize unwanted copper tones from the ends and lengths after bleaching (the background has been a project from dark brown to my own color). + effectively neutralizes copper tones + easy to apply + did nothing to the roots, so the darkness was perfect for my natural color and I don't have to worry about the roots + just the result I hoped for + quick processing time - the fumes were particularly strong for the eyes and nose during the coloring 5/5! Exactly what I hoped for. 😍1 product in post Good for neutralizing copper tones in average hair5460 views - Most helpful negativeThe post was made 1 yearsRating: 1 out of 5verified customer
It's not the same product
Ordered the Rome color like I have many times before, but received a slightly different packaging. When I asked your customer service, they said it was the same product with a new look. But it’s not. The "new" one is runny and smells extremely strong, it doesn't even look like the same shade. I'm very disappointed.1 product in post It's not the same product11413 views- The comment was made 1 yearsWhen contacting customer service, they said it was the same but improved (hardly), so Rome is being replaced and now they become Lisbon.
- The post was made 1 weekRating: 5 out of 5verified customer
Good toning for light brown hair.
These are good for giving a cool tone, but make the hair darker than you might expect, so choose a shade lighter or leave the product in for a shorter time.1 product in post Good toning for light brown hair.244 views - The post was made 4 monthsRating: 5 out of 5verified customer
Perfect!
Exactly the color I've been looking for! I'm super happy!1 product in post Perfect!1711 views - The post was made 5 months
7.1 Iceland
Hey, can this have a lightening effect if I have completely untreated roots? I was primarily thinking of using it on the lengths that are highlighted to cool them down, and I would prefer to avoid turning orange in the roots if that's the case 😅 Thanks!1 product in post 7.1 Iceland2083 views- The user's roll: Lyko Creator. The comment was made 5 monthsHey Olivia! 😍 If your highlights are bleached to the golden side, this ashy tone can make them have a slightly greenish hue ✨ (blue + yellow = green). It also depends on how dark your roots are – if they are darker than a 7a, the color can lighten the roots. To get the best results and see which shade suits you, I recommend doing our Hair Color Test, where you get tailored advice for both lengths and roots 🥰 lyko.com/sv/beauty-scan/harfargstestet Have a nice day ☃️1 likes
- The post was made 5 months
Ammonia
Does this contain ammonia?1 product in post Ammonia2997 views- The user's roll: Lyko Creator. The comment was made 5 monthsHello!😍 Yes, L'Oréal Paris Preference contains ammonia. It is the ammonia that helps the color penetrate the hair strand and provide a more durable result! 🙏🏼 Take care!
- The post was made 6 months
Color Roots
Coloring this roots has bleached hair, but my roots turn that grayish brown that all blondes get when they dye their hair. Will this be able to color it?1 product in post Color Roots1984 views- The user's roll: Customer service at Lyko. The comment was made 6 monthsHey Nellie! Oh, I understand, it’s tricky to say since we can’t see the starting point. I highly recommend taking our hair color test on the website. There you can do a professional hair test and get tailored feedback on how to proceed and which products to use to achieve the exact shade you dream of. The ones helping you are trained hairdressers and hair experts. From my own experience, I can say they are super-duper-amazing at their job 😍👌🏽 You can find the test via the link: lyko.com/sv/beauty-scan2 If you have further questions, we are here to help you in the best possible way! Have a wonderful day! 🌞
- The post was made 6 months
Question
Is there another color that resembles this one (7.1) with the same coolness and shade that lasts long? I love this color but it washes out sooooo fast from my hair and doesn't hold well.1 product in post Question1502 views- The user's roll: Lyko Creator. The comment was made 6 monthsHey Nellie! 👋🏼 A permanent color has a high concentration of hydrogen peroxide, which makes the natural warm pigments easily come through, so I think you should try a toner instead 🤍 It’s gentle and allows you to keep the hair's shine and freshness ❄️ Two really good alternatives that give the same cool look and long-lasting results are 👉🏼 lyko.com/sv/montibello/montibello-denuee-7.1 or lyko.com/sv/schwarzkopf-professional/schwarzkopf-professional-igora-vibrance-7-1-medelblond-cendre Don’t forget to preserve the cool pigments with a color treatment, it gives extra long-lasting results and a really nice finish 😍 lyko.com/sv/davroe/davroe-chroma-cool-graphite-colour-treatment-2 If you still feel like you want to use permanent color, you can try this one, it’s a bit cooler than L’Oréal Paris Prèference lyko.com/sv/loreal-paris/l-or-al-paris-excellence-cool-creme-711-ultra-ash-blond Have a nice day ⭐
- The post was made 7 months
Bleaching?
Is this a bleaching or is it a toning?1 product in post Bleaching?2198 views- The user's roll: Lyko Creator. The comment was made 7 monthsHey again! ☺️ This color can be used on bleached hair, but keep in mind that bleached hair is already sensitive. Since this is a permanent lightening hair color, the hair can become more damaged and the result is often very cool/silver ❄️✨ May it go well 🥰
- The post was made 8 monthsRating: 5 out of 5verified customer
Perfect copper tone
I love this color! Perfect copper tone and lasts long 😍👍👍👍👍👍👍👍1 product in post Perfect copper tone1931 views - The post was made 8 months
Hair Color
When will Preference 9.1 Viking blonde be back?1 product in post Hair Color1915 views- The user's roll: Skin therapist at Lyko. The comment was made 8 monthsHi Janne❤️ This product is sold out, and we currently have no exact delivery time. Would you like an email when it’s back in stock? Click on "Monitor", and you’ll be notified as soon as it’s back✨
- The post was made 8 monthsRating: 5 out of 5verified customer
Perfect
Works great on bleached hair if you want ash blonde1 product in post Perfect2086 views
Loreal ParisPréférencePermanent Haircolor
Sale price 116,20 kr
Without campaign 166 kr
Combo Deal 30%
09h : 27m : 27s
The price applies when you buy 2 items for a total of 690 kr.
Free delivery option available from 300 kr, can be sent immediately
Select size
Description
Additional information
L'Oréal Paris Préférence is perfect if you are looking for a luminous fade-defying and shiny hair color. Up to 8 weeks of radiance** and covers grey hairs up to 100%*. The formula is ready to be rinsed out after only 25 minutes. For radiant hair that feels silky smooth.
- Up to 100% grey coverage*
- Improved formula
- Rinse out after only 25 minutes
- Up to 8 weeks of radiance**
- Contents: Color gel, applicator bottle with developer cream, shine protect conditioner, instruction leaflet and gloves
*Instrumental test
**Consumer test
Use:
Please refer to the leaflet found in the kit for easy step-by-step usage instructions. Additional tips: Use an old towel and gloves when applying the color, and if you have long or thick hair then consider using two boxes of hair dye.
- Category:Permanent Hair color
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