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Rating: 4.9Based on 145 reviews
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- Most helpful positiveThe post was made 1 yearsRating: 5 out of 5verified customer
Good for neutralizing copper tones in average hair
I wanted a color that would be the same darkness level as my own hair color, but would neutralize unwanted copper tones from the ends and lengths after bleaching (the background has been a project from dark brown to my own color). + effectively neutralizes copper tones + easy to apply + did nothing to the roots, so the darkness was perfect for my natural color and I don't have to worry about the roots + just the result I hoped for + quick processing time - the fumes were particularly strong for the eyes and nose during the coloring 5/5! Exactly what I hoped for. 😍1 product in post Good for neutralizing copper tones in average hair6560 views - Most helpful negativeThe post was made 1 yearsRating: 1 out of 5verified customer
It's not the same product
Ordered the Rome color like I have many times before, but received a slightly different packaging. When I asked your customer service, they said it was the same product with a new look. But it’s not. The "new" one is runny and smells extremely strong, it doesn't even look like the same shade. I'm very disappointed.1 product in post It's not the same product12458 views- The comment was made 1 yearsWhen contacting customer service, they said it was the same but improved (hardly), so Rome is being replaced and now they become Lisbon.
- The post was made 2 weeks
10.21?
Hi! I want to lighten my roots by 2-3 shades, would 10.21 work well or is it not recommended? 😅1 product in post 10.21?410 views- The user's roll: Customer service at Lyko. The comment was made 2 weeksHi! 👋😊 It can lighten your roots by 2-3 levels if your hair is natural and untreated, since it is a lightening blonde color (high-lift). However, the result will not be as light as the lightest highlights in the front, but more in line with the darker beige-blonde parts in the lengths. The result will likely be in a warmer shade! It is super important that you always test on a small strand first to see what result you can expect and how the hair reacts. All the best! 🩷1 likes
- The post was made 4 weeksRating: 5 out of 5verified customer
Lifts nicely
I always bleach the roots with this, then tone it with L'Oréal Paris Casting Creme Gloss Blonde 1010 Light Iced Blonde1 product in post Lifts nicely686 views - The post was made 1 month
Which of these lightening products would suit best?
Which of these Loreal Paris Preference lightening products should I choose, since I have naturally yellowish blonde hair that I want to lighten a bit and remove the yellow tones from? I would like a fairly light ash blonde type of result.1 product in post Which of these lightening products would suit best?593 views- The user's roll: Customer service at Lyko. The comment was made 1 monthHi Jose! 👋 I completely understand what you're looking for – a lightening and toning down of yellow hues towards a cool ash blonde shade. To ensure the best and safest result, I would recommend that you send us an email including a photo of your current hair color in natural light, the desired result, and information about previous treatments, so we can take a look and help you move forward 💖 I'll put our email address here 👇 💌 customer.service@lyko.fi Have a wonderful day!1 likes
- The post was made 2 months
9.1
Does this 9.1 lighten at all?1 product in post 9.1825 views- The user's roll: Hairdresser at Lyko. The comment was made 2 monthsHi Maria! 👋🏼😊 This can lighten the hair a little bit since it is a permanent color, it can only lighten untreated hair 🤗 For best results, I recommend having a starting level around 7–8, meaning very light brown hair. Then you can get a more neutral blonde tone where the ashy shade helps to tone down warmth. If your own hair color is already around lightness level 9, the effect will mainly be a slight refresh with a cooler tone, rather than a clear lightening 🤍 Have a nice day ☀️
- The post was made 3 months
Does 7.1 bleach as well?
Does the shade 7.1 bleach or just color? :)1 product in post Does 7.1 bleach as well?1040 views- The user's roll: Hairdresser at Lyko. The comment was made 3 monthsHi Linnea! 👋🏼😊 This is a permanent hair color and does not bleach the hair. Since the color contains hydrogen peroxide, your natural, untreated pigments will be slightly lightened so that the color pigments can adhere best to the hair. On already colored hair, it instead works more to adjust the tone and give a nice cool/ashy shade 🥰 Have a great day ☀️
- The post was made 4 monthsRating: 5 out of 5verified customer
Good toning for light brown hair.
These are good for giving a cool tone, but make the hair darker than you might expect, so choose a shade lighter or leave the product in for a shorter time.1 product in post Good toning for light brown hair.1359 views - The post was made 8 monthsRating: 5 out of 5verified customer
Perfect!
Exactly the color I've been looking for! I'm super happy!1 product in post Perfect!2700 views - The post was made 8 months
7.1 Iceland
Hey, can this have a lightening effect if I have completely untreated roots? I was primarily thinking of using it on the lengths that are highlighted to cool them down, and I would prefer to avoid turning orange in the roots if that's the case 😅 Thanks!1 product in post 7.1 Iceland2965 views- The user's roll: Hairdresser at Lyko. The comment was made 8 monthsHey Olivia! 😍 If your highlights are bleached to the golden side, this ashy tone can make them have a slightly greenish hue ✨ (blue + yellow = green). It also depends on how dark your roots are – if they are darker than a 7a, the color can lighten the roots. To get the best results and see which shade suits you, I recommend doing our Hair Color Test, where you get tailored advice for both lengths and roots 🥰 lyko.com/sv/beauty-scan/harfargstestet Have a nice day ☃️1 likes
- The post was made 9 months
Ammonia
Does this contain ammonia?1 product in post Ammonia4475 views- The user's roll: Customer service at Lyko. The comment was made 9 monthsHello!😍 Yes, L'Oréal Paris Preference contains ammonia. It is the ammonia that helps the color penetrate the hair strand and provide a more durable result! 🙏🏼 Take care!
- The post was made 9 months
Color Roots
Coloring this roots has bleached hair, but my roots turn that grayish brown that all blondes get when they dye their hair. Will this be able to color it?1 product in post Color Roots2682 views- The user's roll: Customer service at Lyko. The comment was made 9 monthsHey Nellie! Oh, I understand, it’s tricky to say since we can’t see the starting point. I highly recommend taking our hair color test on the website. There you can do a professional hair test and get tailored feedback on how to proceed and which products to use to achieve the exact shade you dream of. The ones helping you are trained hairdressers and hair experts. From my own experience, I can say they are super-duper-amazing at their job 😍👌🏽 You can find the test via the link: lyko.com/sv/beauty-scan2 If you have further questions, we are here to help you in the best possible way! Have a wonderful day! 🌞
Loreal ParisPréférencePermanent Haircolor
149 kr
Select size
Temporarily out of stock
Description
Additional information
L'Oréal Paris Préférence is perfect if you are looking for a luminous fade-defying and shiny hair color. Up to 8 weeks of radiance** and covers grey hairs up to 100%*. The formula is ready to be rinsed out after only 25 minutes. For radiant hair that feels silky smooth.
- Up to 100% grey coverage*
- Improved formula
- Rinse out after only 25 minutes
- Up to 8 weeks of radiance**
- Contents: Color gel, applicator bottle with developer cream, shine protect conditioner, instruction leaflet and gloves
*Instrumental test
**Consumer test
Use:
Please refer to the leaflet found in the kit for easy step-by-step usage instructions. Additional tips: Use an old towel and gloves when applying the color, and if you have long or thick hair then consider using two boxes of hair dye.
- Category:Permanent Hair color
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