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3.8
Based on 138 reviews
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  • Most helpful negative

    Encade

    3 months
    verified customer

    It's not the same product

    Ordered the Rome color like I have many times before, but received a slightly different packaging. When I asked your customer service, they said it was the same product with a new look. But it’s not. The "new" one is runny and smells extremely strong, it doesn't even look like the same shade. I'm very disappointed.
    1 product in post It's not the same product
    5 likes
    3398 views

    • Encade

      1 month
      When contacting customer service, they said it was the same but improved (hardly), so Rome is being replaced and now they become Lisbon.
    to leave a comment

  • Emelie

    1 week
    verified customer

    Gives a good and cool shade

    On bleached hair that has become a bit too yellow in tone, this works so well to tone the hair to a cooler shade. Right after coloring, the hair can feel very gray, but this disappears after a few washes, and my blonde hair gets such a nice cool shade from this.
    1 product in post Gives a good and cool shade
    183 views
    to leave a comment

  • Mona

    2 weeks

    Hydrogen Peroxide

    Hey! What percentage is the hydrogen peroxide at? Is the hydrogen peroxide as high in preference as in excellence?
    1 product in post Hydrogen Peroxide
    406 views
    to leave a comment

  • Karin

    1 month
    verified customer

    Nja

    I have naturally light blonde, very thin hair of baby quality, but I think the color has become a bit ashy in tone over the years, and it looks dull. For several years, I've bleached my roots 2 times/year with Schwarzkopf's mild bleach (2-4 levels of lift), but it's no longer available 😢 so I tried this one. This one burned immediately on my scalp! I even got 2 small sores, and this is supposed to be a mild bleach... I've never experienced anything like it. But I was very dry on my scalp, so that might have played a role. It was easy to apply (I use a brush to overlap as little as possible, just putting the bleach in all my hair for a few minutes before rinsing out). It bleached very evenly, and the line between new and old bleach is barely visible. I let it sit for an extra 5 minutes because it looked a bit yellow (see picture just before rinsing), but the hair still turned out really light yellow, instead of just lightly light yellow like it did with Schwarzkopf's bleach, which I could rinse out earlier. I needed to put a good amount of silver mask in dry hair the next day to get an okay blonde color and will now need to tone it to reduce the yellow. Next time, I will have to try another brand.
    1 product in post Nja
    4 likes
    2789 views
    to leave a comment
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Loreal ParisPréférencePermanent Haircolor Cool Blondes 7,1 Iceland

138 reviews, 3.8 on average
159 kr
Free delivery option available from 200 kr, can be sent immediately

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Description
Ingredients

L'Oréal Paris Préférence is perfect if you are looking for a luminous fade-defying and shiny hair color. Up to 8 weeks of radiance** and covers grey hairs up to 100%*. The formula is ready to be rinsed out after only 25 minutes. For radiant hair that feels silky smooth.

- Up to 100% grey coverage*
- Improved formula
- Rinse out after only 25 minutes
- Up to 8 weeks of radiance**
- Contents: Color gel, applicator bottle with developer cream, shine protect conditioner, instruction leaflet and gloves

*Instrumental test
**Consumer test

Use:
Please refer to the leaflet found in the kit for easy step-by-step usage instructions. Additional tips: Use an old towel and gloves when applying the color, and if you have long or thick hair then consider using two boxes of hair dye.

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