7 looks
14 user image

Looks

Winter Roses
New combo for the curls
🎃 Tips for next Halloween 🎃
🎃 Halloween 🎃
I just CAN'T let this go 😄🥰
Flat and cut! ✂️
✨✨🥰🥰

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Reviews & comments

4.5
Based on 52 reviews
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  • Most helpful positive
    4 months
    verified customer

    This mascara IS waterproof!! 😱🤩🤳

    Finally, a truly hardcore, waterproof mascara that delivers on its promises! 😍 Are you team "I want to risk black dots and smudge under (and over) my eyes to avoid using anything other than a light remover or water"? You won't like this mascara. Are you (like me😋) team "I like to use remover for waterproof mascara to have a mascara where I can be sure that no matter the weather, workout, sun, everyday life, or party, I want to be completely sure that my mascara ONLY stays where it should and nowhere else"? Then you will adore this!!🤳 I accidentally ordered brown instead of black, but at this price, I can live with it by simply ordering a black one too ☺️ Here comes a slightly more nuanced review than "it's WATERPROOF" ☺️: I like the simple tube with a nice blue color and the simple "BBIA" label in silver metallic. The brush is small and doesn't look like much, but it actually gives separated lashes with color and is easy to reach all the way to the roots of the lashes. Another positive thing is that it’s super easy to apply on the lower lashes too, and with the insane durability, it actually stays there too 😱. The mascara can be built up and gives a clear color. It’s not a voluminous mascara, but it still gives clear lashes, builds a bit of length, and separates nicely. In the last photos, you can see how my lashes looked after I showered, washed my hair, and rubbed my eyes a few times in the shower 😌 I use, as always for the last 20 years of waterproof mascaras, L’Oréal’s eye makeup remover for waterproof makeup, and it works excellently! Shake well, put a little on a cotton pad, and hold it against the lashes for a few seconds, then just clean with the pad. Tadaa! It would be fun to have a volume version of the mascara, but honestly, I’m so impressed with the durability that it could look almost any way 😅 And the lashes do look nice (see the first photo of the eyes, where I’m freshly made up with mascara on the left but not on the right) #LYKOREVIEW #BBIA

    Translated from swedish

    +1

    1 product in post This mascara IS waterproof!! 😱🤩🤳
    34 likes
    13298 views
    • 4 months
      It's really good 👍😍

      1 likes
    to leave a comment
  • Most helpful negative
    3 months
    verified customer

    Brush hairs are falling out

    I gave this mascara a lot of chances over and over again, but in the end, I can't ignore that the brush loses a ton of hairs. The hairs then stick to my own lashes, which are unpleasant to pluck off. So if I wipe the brush on the edge of the mascara tube, a ridiculous clump of hairs comes off. It does look quite nice in the end, but since the bad sides definitely outweigh the good ones, I wouldn't buy it again. :(
    1 product in post Brush hairs are falling out
    2 likes
    4751 views
    to leave a comment
  • 1 week
    verified customer

    BBIA never die mascara

    Holds really well and keeps the curl all day long!
    292 views
    to leave a comment
  • 1 week
    verified customer

    Waterproof but the brush is too small

    This mascara is truly waterproof and lasts all day. The brush is very small, which makes it very difficult to handle, unfortunately leading to a lot of mess. You have to get really close to the eye to paint the lashes. It gives no volume, despite many layers. Definitely a good mascara for those with thick lashes, but if you have thin and short lashes, it's a waste. I still give it a three because it holds so well.

    Translated from swedish

    277 views
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  • 1 week
    verified customer

    Good

    Works, separates, lengthens, and adds volume when you apply a couple of layers. For washing, I recommend something oil-based or smuuti or zero detergents. Be careful with washing so your own lashes don’t come off. #lykoreview
    4 likes
    831 views
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  • verified customer

    Spreads easily and doesnt scale

    Love
    1 product in post Spreads easily and doesnt scale
    299 views
    to leave a comment
  • 2 weeks
    verified customer

    Trusted mascara

    This is the best mascara there is! No other mascara makes my lashes as long and separated as this one. It’s also really waterproof, holds up to showers, swimming, and crying ☔️ The only downside is the fibers. Sometimes they get uncomfortably in my eyes. #lykoreview
    1 likes
    303 views
    to leave a comment
  • 2 weeks

    The best

    had to get this, it's the number one mascara for me 🥺🙌🏻
    1 product in post The best
    249 views
    to leave a comment
  • 4 weeks
    verified customer

    New favorite!!

    I was listening in as the seller and another customer were talking about this, and I had to ask what it was about🫣 absolutely lovely, I've never had such long lashes with mascara, and the picture was taken after my shift, the curl has held up incredibly well🤩🤩🤩🤍
    1 product in post New favorite!!
    6 likes
    2541 views
    to leave a comment
  • 4 weeks
    verified customer

    LOVE IT, BEST MASCARA, I WON'T SWITCH IT OUT!!

    Absolutely my new favorite mascara, I’m not going to switch to anything else! I've been using it for a few months now and I just keep liking the result more and more. My lashes get really long and pretty, and the curl holds well all day long. And I can promise that it really is waterproof like it claims, and it doesn’t smudge at all throughout the day, but it still comes off easily and gently when removing. The only small downside was that the mascara dries really quickly on the lashes, so it was a bit hard to work with at first, but after a few applications I got used to it and learned to work with it well, so it’s not a problem anymore, and I don’t even notice it! RECOMMEND!!!!🤩🤩
    1 likes
    613 views
    to leave a comment
  • 4 weeks
    verified customer

    Hard to remove

    Update - I think the beauty of joseon cleansing balm removes mascara very quickly, however it still dries out my eyes a bit extra, but tips if you want to remove the mascara Super nice color, which is easy to apply but unfortunately I can't use this, I have to struggle so much to get the mascara off and it's not sustainable since I have such dry eyes. It's a shame because the color is so nice, naturally brown.

    Translated from swedish

    1 product in post Hard to remove
    489 views
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  • 1 month

    Super good! (A bit hard to remove)

    It does exactly what it promised, super nice brown shade and waterproof. I have never experienced it flaking. But I always have a hard time getting it off, I usually remove it with oil cleansers or regular cleanser. None of them work in a gentle way, I kind of get scared of accidentally pulling out half the lash line😭😭😭💞💞

    Translated from swedish

    1 product in post Super good! (A bit hard to remove)
    525 views
    to leave a comment

BBIANever Die Mascara 01 Power Black

52 reviews, 4.5 on average
169 kr
Free delivery option available from 200 kr, can be sent immediately

More shades

Description
Ingredients

BBIA Never Die Mascara is a truly water-resistant, smudge-free fiber mascara that separates every lash. This cult favorite mascara holds a curl all day and doesn't smudge or flake during the day, even in heavy rain! The mascara's thin brush and fiber-rich formula give length and volume to each lash, creating a captivating look. The mascara is buildable and can be layered to lengthen the eyelashes up to 3mm. Thanks to the precise brush, you can easily separate the lower lashes as well as the inner and outer corner lashes. Use caution when applying the mascara to the roots of the lashes as the fibers may cause irritation in the eyes. Only an oil-based or water-resistant makeup remover will remove the mascara.

Use:
Apply the mascara by brushing the eyelashes until they are evenly covered by the mascara, layer if desired. Remove mascara with a cleansing oil, balm or oil-based make-up remover.

  • Category:Mascara
  • Article number:
    3947-104-0001

Often bought together

328 kr
350 kr
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