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Rating: 4.2Based on 80 reviews
  • Most helpful positive

    ThereseR

    10 months
    Rating: 5 out of 5
    verified customer

    This mascara IS waterproof!! 😱🤩🤳

    Finally, a truly hardcore, waterproof mascara that delivers on its promises! 😍 Are you team "I want to risk black dots and smudge under (and over) my eyes to avoid using anything other than a light remover or water"? You won't like this mascara. Are you (like me😋) team "I like to use remover for waterproof mascara to have a mascara where I can be sure that no matter the weather, workout, sun, everyday life, or party, I want to be completely sure that my mascara ONLY stays where it should and nowhere else"? Then you will adore this!!🤳 I accidentally ordered brown instead of black, but at this price, I can live with it by simply ordering a black one too ☺️ Here comes a slightly more nuanced review than "it's WATERPROOF" ☺️: I like the simple tube with a nice blue color and the simple "BBIA" label in silver metallic. The brush is small and doesn't look like much, but it actually gives separated lashes with color and is easy to reach all the way to the roots of the lashes. Another positive thing is that it’s super easy to apply on the lower lashes too, and with the insane durability, it actually stays there too 😱. The mascara can be built up and gives a clear color. It’s not a voluminous mascara, but it still gives clear lashes, builds a bit of length, and separates nicely. In the last photos, you can see how my lashes looked after I showered, washed my hair, and rubbed my eyes a few times in the shower 😌 I use, as always for the last 20 years of waterproof mascaras, L’Oréal’s eye makeup remover for waterproof makeup, and it works excellently! Shake well, put a little on a cotton pad, and hold it against the lashes for a few seconds, then just clean with the pad. Tadaa! It would be fun to have a volume version of the mascara, but honestly, I’m so impressed with the durability that it could look almost any way 😅 And the lashes do look nice (see the first photo of the eyes, where I’m freshly made up with mascara on the left but not on the right) #LYKOREVIEW #BBIA

    Translated from swedish

    +1

    1 product in post This mascara IS waterproof!! 😱🤩🤳
    19911 views

    • ThereseR

      3 months
      @Eva Thank you! How fun to hear!

    to leave a comment
  • Most helpful negative

    Lotta

    9 months
    Rating: 2 out of 5
    verified customer

    Brush hairs are falling out

    I gave this mascara a lot of chances over and over again, but in the end, I can't ignore that the brush loses a ton of hairs. The hairs then stick to my own lashes, which are unpleasant to pluck off. So if I wipe the brush on the edge of the mascara tube, a ridiculous clump of hairs comes off. It does look quite nice in the end, but since the bad sides definitely outweigh the good ones, I wouldn't buy it again. :(
    1 product in post Brush hairs are falling out
    10854 views
    to leave a comment

  • Emma

    17 hours
    Rating: 5 out of 5
    verified customer

    best

    the best mascara in the world. I've tried many and none can compare to this😍
    12 views
    to leave a comment

  • Elina

    2 days
    Rating: 2 out of 5
    verified customer

    not my favorite

    I haven't experienced getting enough volume and darkness to my lashes with this mascara. Additionally, removing it turned out to be unnecessarily difficult; even makeup remover or oil-based face cleanser didn't seem to work on this. It would definitely have been enough if I had rubbed it, but that's not good for sensitive eyes... Make Me Heroine's similar fiber mascara was fortunately what I had hoped this would be! I gifted this to my mom, and she seems to like it 😊
    47 views

    • Veronica

      Customer service at Lyko
      2 days
      Hi Elina! It's a pity that the product wasn't suitable for you ❤️ Great that you were still able to pass the product on to your mom to try 🥰 Have a lovely day! 💕
    to leave a comment

  • Nelli

    1 week
    Rating: 5 out of 5
    verified customer

    Works but hard to get off!

    Nice mascara and it really makes the lashes fuller and longer. However, it's extremely difficult to get it off the lashes even with a waterproof cleanser :(
    215 views
    to leave a comment

  • ellakatariina2011

    1 week

    Bbia Mascara

    Can this mascara be removed with the smuuti skin watermelon sorbet balm?
    1 product in post Bbia Mascara
    294 views

    • Pinja

      Customer service at Lyko
      1 week
      Hi Ella Katariina, Thank you for your question! The BBIA Never Die Mascara is waterproof, so I recommend removing it with a separate waterproof eye makeup remover 🥰 I personally use this product to remove the mascara by pouring it onto a cotton pad, and I let the damp cotton pad sit on my lashes for a moment before working it in! lyko.com/en/lancome/lancome-bifacil-eye-75-ml If you want to use just one product, you can also remove it with Smuuti Skin: Watermelon Sorbet Balm, but this requires a bit more effort and possibly a few washes! For this reason, I would recommend first removing the eye makeup with a dedicated remover and then washing your face with the Smuuti balm 🫧 Hope this helps. Have a lovely day!
    to leave a comment

  • Sotnosen

    1 month
    Rating: 3 out of 5

    Sustainable mascara without smudge

    I got this in Lovables get ready with me 🫶🏻 I was curious about it since I've heard a lot of good things about it. 💕 Now I've had time to use it for a while and my thoughts on it are that it holds very well! Holds all day and doesn't smudge, but holds so well that it's even hard to get off later 🤭 I have to bring two different makeup removers to get it off! It also holds curls all day without any problems, but you need to be quick when applying it because it dries fast and then it can't be budged! One eye at a time is my tip. I personally prefer creamier mascaras that are relatively easy to wash off, but if you want a mascara that really stays put, then this is really a good choice! 💕 #lykoreview

    Translated from swedish

    738 views
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  • Charlotte

    1 month
    Rating: 5 out of 5
    verified customer

    Best brown

    I have a hard time finding a good mascara, especially a brown one. I also have extremely dry eyes and can react to mascara, but this one is so lovely. It doesn't transfer onto the eyelids either, generally no problems with this! It stays on extremely well, so I have to use eye makeup remover to get it off completely.

    Translated from swedish

    1 product in post Best brown
    543 views
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  • saana

    1 month
    Rating: 5 out of 5
    verified customer

    Review

    Amazing mascara. Gives great length and stays on the lashes all day without flaking throughout the day👌 In sunlight, brown mascara looks better in my opinion than black. #lykoreview #
    1 product in post Review
    519 views
    to leave a comment

  • Jenny

    1 month
    Rating: 5 out of 5

    Love!

    This is amazing. Gets long beautiful separated lashes. And it stays put all day.

    Translated from swedish

    648 views
    to leave a comment

  • Emmi

    1 month
    Rating: 5 out of 5
    verified customer

    Great product!

    Really good mascara! The curls stay and it doesn't smudge on the eyelids 😍 I will buy it again!
    693 views
    to leave a comment

  • fiona

    2 months
    Rating: 4 out of 5
    verified customer

    super good mascara

    Bbia mascara gives great length and makes the lashes look super good. However, the fibers of the mascara are a bit irritating when they come off onto the lashes.
    950 views
    to leave a comment

BBIANever Die Mascara 01 Power Black

189 kr
Free delivery option available from 200 kr, can be sent immediately

More shades

BBIA Never Die Mascara is a truly water-resistant, smudge-free fiber mascara that separates every lash. This cult favorite mascara holds a curl all day and doesn't smudge or flake during the day, even in heavy rain! The mascara's thin brush and fiber-rich formula give length and volume to each lash, creating a captivating look. The mascara is buildable and can be layered to lengthen the eyelashes up to 3mm. Thanks to the precise brush, you can easily separate the lower lashes as well as the inner and outer corner lashes. Use caution when applying the mascara to the roots of the lashes as the fibers may cause irritation in the eyes. Only an oil-based or water-resistant makeup remover will remove the mascara.

Use:
Apply the mascara by brushing the eyelashes until they are evenly covered by the mascara, layer if desired. Remove mascara with a cleansing oil, balm or oil-based make-up remover.

  • Category:Mascara
  • Article number:
    3947-104-0001

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