8 looks
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Looks

Saturday night
Winter Roses
New combo for the curls
🎃 Tips for next Halloween 🎃
🎃 Halloween 🎃
I just CAN'T let this go 😄🥰
Flat and cut! ✂️
✨✨🥰🥰

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4.1
Based on 61 reviews
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  • Most helpful positive

    ThereseR

    6 months
    verified customer

    This mascara IS waterproof!! 😱🤩🤳

    Finally, a truly hardcore, waterproof mascara that delivers on its promises! 😍 Are you team "I want to risk black dots and smudge under (and over) my eyes to avoid using anything other than a light remover or water"? You won't like this mascara. Are you (like me😋) team "I like to use remover for waterproof mascara to have a mascara where I can be sure that no matter the weather, workout, sun, everyday life, or party, I want to be completely sure that my mascara ONLY stays where it should and nowhere else"? Then you will adore this!!🤳 I accidentally ordered brown instead of black, but at this price, I can live with it by simply ordering a black one too ☺️ Here comes a slightly more nuanced review than "it's WATERPROOF" ☺️: I like the simple tube with a nice blue color and the simple "BBIA" label in silver metallic. The brush is small and doesn't look like much, but it actually gives separated lashes with color and is easy to reach all the way to the roots of the lashes. Another positive thing is that it’s super easy to apply on the lower lashes too, and with the insane durability, it actually stays there too 😱. The mascara can be built up and gives a clear color. It’s not a voluminous mascara, but it still gives clear lashes, builds a bit of length, and separates nicely. In the last photos, you can see how my lashes looked after I showered, washed my hair, and rubbed my eyes a few times in the shower 😌 I use, as always for the last 20 years of waterproof mascaras, L’Oréal’s eye makeup remover for waterproof makeup, and it works excellently! Shake well, put a little on a cotton pad, and hold it against the lashes for a few seconds, then just clean with the pad. Tadaa! It would be fun to have a volume version of the mascara, but honestly, I’m so impressed with the durability that it could look almost any way 😅 And the lashes do look nice (see the first photo of the eyes, where I’m freshly made up with mascara on the left but not on the right) #LYKOREVIEW #BBIA

    Translated from swedish

    +1

    36 likes
    15755 views
    • It's really good 👍😍

      1 likes
    to leave a comment
  • Most helpful negative

    Lotta

    4 months
    verified customer

    Brush hairs are falling out

    I gave this mascara a lot of chances over and over again, but in the end, I can't ignore that the brush loses a ton of hairs. The hairs then stick to my own lashes, which are unpleasant to pluck off. So if I wipe the brush on the edge of the mascara tube, a ridiculous clump of hairs comes off. It does look quite nice in the end, but since the bad sides definitely outweigh the good ones, I wouldn't buy it again. :(
    2 likes
    6888 views
    to leave a comment

  • Emma

    1 week

    Remover

    I prefer to use makeup wipes to remove mascara to avoid getting product in my eye. But I've noticed that this method works poorly on this mascara… What can I use instead to get it off? Thanks in advance!

    Translated from swedish

    1 product in post Remover
    194 views
    to leave a comment

  • Hananas

    1 week
    verified customer

    Amazing product!

    Holds the curls all day long without flaking or spreading. The narrow brush reaches all the lashes, and the result is neat!
    1 product in post Amazing product!
    5 likes
    3314 views

    • Karolina

      5 days
      But wow, I'm tempted to try it🤩

    to leave a comment

  • ellen

    2 weeks
    verified customer

    Mascara

    Doesn't bring any volume or any kind of special effect to the lashes, dried IMMEDIATELY and I didn't even manage to put on a second coat. Didn't hit the eye, but the eye started reacting and itching like crazy.
    1 product in post Mascara
    544 views

    • Ronja

      Skin therapist at Lyko
      1 week
      Hey Ellen! 💗 Sorry to hear that the mascara wasn't to your liking. It's always very individual which product works for whom. If you notice any allergies or irritation, it's best to stop using it immediately and clean your lashes. Here's another super popular mascara that you might like! 🥰 lyko.com/fi/idun-minerals/idun-minerals-mascara-vatn-volume-38c-9-ml
    to leave a comment

  • Emilia

    2 weeks

    Holds the lashes up!

    I bought this a while ago after seeing and reading a lot of good things about it. I had missed that it was waterproof, but that's probably just good that it is, but when I was going to remove my makeup, I didn't think to get it off before I realized that it is of course waterproof🤣 I have very straight and stubborn lashes otherwise and usually need to do a lash lift to even get the lashes to stay curled. I've tried all possible mascaras, both waterproof and 'regular'. They usually look nicely curled at first, but my lashes never hold a nice curl all day. But now that I've discovered this mascara, the curl held all day and all evening😍 Sooooo satisfied and happy to finally have found a mascara that holds my lashes up! This mascara also comes in brown, so I'm also tempted to try that. The mascara is easy to apply and can be built up, but I like pretty light and natural lashes. It clumps a little, but then I just brush through the lashes with a clean lash brush to separate. The product is not particularly expensive either (one of the cheapest mascaras I've tried and been so happy with), so absolutely worth it. Can definitely recommend! 🥰 #lykoreview

    Translated from swedish

    1 product in post Holds the lashes up!
    18 likes
    1746 views

    • Gabriela

      2 weeks
      So nice 😍 great review 👏🏻

      1 likes
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  • Katri

    2 weeks
    verified customer

    Like glue

    Feels sticky on the lashes and almost impossible to get off. Two washes with makeup remover and three with micellar water, and still couldn't get it all off.
    1 product in post Like glue
    1 likes
    503 views

    • Katri

      2 weeks
      Hi Maria Thanks for the tip. I've been using the oil-based one, Clinique's Take the day off.
    to leave a comment

  • Liam Dinora

    3 weeks
    verified customer

    Can’t get it off..

    Love how it sits on! Can’t get it off with oil though.. on the sixth try and after I pull off the last bits with my fingers, there’s still a little mascara left

    Translated from swedish

    1 product in post Can’t get it off..
    1 likes
    560 views

    • Magda

      Customer service at Lyko
      2 weeks
      Hey Liam Dinora, thank you for taking the time to review! 🤗 That sounds almost too good to be true 🙆‍♀️🙈 I can highly recommend this makeup remover: lyko.com/sv/emma-s/emma-s.-waterproof-eye-makeup-remover-125ml I think it has worked great against the toughest makeups, you can put a little on a cotton pad and press it lightly against your eye for a little while before you start trying to remove the mascara 🥰🙌

    to leave a comment

  • Martta

    3 weeks

    fantastic mascara what is it!!

    BBIA keeps the curl and look perfect from morning to night, and it's easy to remove with oil-based cleansing, like Coxirin or Pyunkang Yul cleansing oil 😍
    599 views
    to leave a comment

  • jaana

    3 weeks
    verified customer

    Fiber Mascara

    I was disappointed. I thought I could create beautiful lashes. The product was dry and wouldn’t stick to the lashes. I tried and tried, layer after layer. I feel like fibers fell into my eyes and it was an uncomfortable feeling in my eyes all day😥😥 Will remain unused. In the store, the girl said that you need to learn how to use this product correctly. I don’t really know what the right way is 🤔 I didn’t get any instructions.
    1 product in post Fiber Mascara
    1 likes
    505 views
    to leave a comment

  • Virve

    1 month
    verified customer

    Thick, but durable

    Undoubtedly the most durable mascara I've tried - it doesn't flake. The brush is really bad, and the mascara itself is very stiff and clumpy, so you can't really work with it. It doesn't separate or lengthen lashes nearly as well as many other mascaras. Besides being waterproof, it also holds up to almost anything else, and it requires a very oily cleanser to remove.
    1 product in post Thick, but durable
    601 views
    to leave a comment

  • Adelina

    1 month
    verified customer

    Perfect brown mascara!!

    The first mascara that doesn't smudge on the eyelid during the day. Oily eyelids, so even waterproof mascara darkens the eye area during the day, but this one doesn't! And a really nice dark brown color.
    684 views
    to leave a comment

BBIANever Die Mascara 02 Power Brown

61 reviews, 4.1 on average
18 €
Free delivery option available from 30 €, can be sent immediately

More shades

Description
Ingredients

BBIA Never Die Mascara is a truly water-resistant, smudge-free fiber mascara that separates every lash. This cult favorite mascara holds a curl all day and doesn't smudge or flake during the day, even in heavy rain! The mascara's thin brush and fiber-rich formula give length and volume to each lash, creating a captivating look. The mascara is buildable and can be layered to lengthen the eyelashes up to 3mm. Thanks to the precise brush, you can easily separate the lower lashes as well as the inner and outer corner lashes. Use caution when applying the mascara to the roots of the lashes as the fibers may cause irritation in the eyes. Only an oil-based or water-resistant makeup remover will remove the mascara.

Use:
Apply the mascara by brushing the eyelashes until they are evenly covered by the mascara, layer if desired. Remove mascara with a cleansing oil, balm or oil-based make-up remover.

  • Category:Mascara
  • Article number:
    3947-104-0002

Often bought together

32,30 €
42,80 €

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