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4.1
Based on 71 reviews
50
8
3
3
7
- Most helpful positive8 monthsverified customer
This mascara IS waterproof!! 😱🤩🤳
Finally, a truly hardcore, waterproof mascara that delivers on its promises! 😍 Are you team "I want to risk black dots and smudge under (and over) my eyes to avoid using anything other than a light remover or water"? You won't like this mascara. Are you (like me😋) team "I like to use remover for waterproof mascara to have a mascara where I can be sure that no matter the weather, workout, sun, everyday life, or party, I want to be completely sure that my mascara ONLY stays where it should and nowhere else"? Then you will adore this!!🤳 I accidentally ordered brown instead of black, but at this price, I can live with it by simply ordering a black one too ☺️ Here comes a slightly more nuanced review than "it's WATERPROOF" ☺️: I like the simple tube with a nice blue color and the simple "BBIA" label in silver metallic. The brush is small and doesn't look like much, but it actually gives separated lashes with color and is easy to reach all the way to the roots of the lashes. Another positive thing is that it’s super easy to apply on the lower lashes too, and with the insane durability, it actually stays there too 😱. The mascara can be built up and gives a clear color. It’s not a voluminous mascara, but it still gives clear lashes, builds a bit of length, and separates nicely. In the last photos, you can see how my lashes looked after I showered, washed my hair, and rubbed my eyes a few times in the shower 😌 I use, as always for the last 20 years of waterproof mascaras, L’Oréal’s eye makeup remover for waterproof makeup, and it works excellently! Shake well, put a little on a cotton pad, and hold it against the lashes for a few seconds, then just clean with the pad. Tadaa! It would be fun to have a volume version of the mascara, but honestly, I’m so impressed with the durability that it could look almost any way 😅 And the lashes do look nice (see the first photo of the eyes, where I’m freshly made up with mascara on the left but not on the right) #LYKOREVIEW #BBIATranslated from swedish
+1
- Most helpful negative6 monthsverified customer
Brush hairs are falling out
I gave this mascara a lot of chances over and over again, but in the end, I can't ignore that the brush loses a ton of hairs. The hairs then stick to my own lashes, which are unpleasant to pluck off. So if I wipe the brush on the edge of the mascara tube, a ridiculous clump of hairs comes off. It does look quite nice in the end, but since the bad sides definitely outweigh the good ones, I wouldn't buy it again. :(3 likes8712 views- Customer service at Lyko6 monthsHi Lotta, thank you for your message! ❤️ The mascara in question is a fiber-containing mascara, designed to add extra length to the lashes. This is a normal and desired property of the mascara. 💓 If you don't like extra fibers, I would recommend trying some of these products: lyko.com/en/essence/essence-lash-without-limits-extreme-lengthening---volume-mascara-02-brown lyko.com/en/yves-saint-laurent/yves-saint-laurent-lash-clash-extreme-volume-mascara-02-brow lyko.com/en/lancome/lancome-hypnose-002r18 Have a lovely day! 🤍7 likes
to leave a comment - 1 week
waterproof nightmare
One of the worst experience with a makeup product. It was in the Lovables, so I didn’t even check if it might be waterproof (the name had to be a warning sign though!). My lashes never were so straight and dry, and looking bad overall with this "gem". Then one of those fibers got into my eye, so I decided to take the mascara off. Since I am not a waterproof mascara user, I didn’t have any oil-based makeup remover. I tried everything I had (micellar water, lotion, even olive oil). Nothing worked, and my eyes started to get itchy and red. I looked for solutions in the Internet, and found many similar experiences with this particular mascara. Had to run to the shop to buy Clinique’s cleansing balm, which was recommended. And it worked (it wasn’t easy though)! I suppose it might be good for those with naturally long curved lashes and who love waterproof makeup. For others it can be a true nightmare.1 product in post waterproof nightmare1 likes200 views- Customer service at Lyko1 weekHi Nina, Thank you for sharing your experience! 🩷 I totally get what you mean – this one really stays put! 😉 Many of my colleagues love it too, and I’ve heard great things about this cleansing balm for removing it: Beauty of Joseon Radiance Cleansing Balm 👉lyko.com/fi/beauty-of-joseon/beauty-of-joseon-radiance-cleansing-balm-100-ml Hopefully, you’ll find the perfect mascara for you soon. Let us know if you’d like help with that – we’re happy to assist! 💖
to leave a comment - 1 weekverified customer
Best
The only mascara I've tried that holds the curl all day. The lashes are separated and long, I also love that it comes in brown!Translated from swedish
1 likes187 viewsto leave a comment - 2 weeksverified customer
New favorite mascara
It's been a long time since I've found a convincing mascara! It doesn't get greasy and turn black "smudged" under the eyes throughout the day, like many waterproof mascaras tend to do. The small brush is super handy, and the fibers clearly add length. Huge recommendation for this product!1 product in post New favorite mascara333 viewsto leave a comment - 2 weeksverified customer
The best mascara
The lashes look full and long with just one swipe. The only downside is that it dries out in the jar really quickly even though I close the lid well every time, and afterwards I have clumps on my lashes and mascara falls into my eyes, so I can't use it anymore. I did order a new one though ❤️1 product in post The best mascara302 viewsto leave a comment - 1 monthverified customer
BEST
I've never had a mascara that holds curls on my lashes, but this one👌🏻👌🏻👌🏻👌🏻 holds so well that if I happen to leave it on overnight, I still wake up with curled lashes🥰 plus it's super easy to wash off!1 product in post BEST727 viewsto leave a comment - 1 monthverified customer
BBIA mascara black
Downside is that it's so hard to remove, but the brush is wonderfully precise and the price-quality ratio is spot on. 👀1 product in post BBIA mascara black704 viewsto leave a comment - 1 month
Absolutely incredible
I've never had such a good mascara before. It lasts all day, I've tested it during a full workday and a run without smudging. I've never received so many compliments on my eyelashes, people have asked if I've had a lash lift! There are fibers in the mascara that are really good, not hairs that come off the brush…Translated from swedish
1 product in post Absolutely incredible758 viewsto leave a comment - 1 month
Absolute waste of money
This mascara is the worst product for lashes I have ever tested. The brush is very small, as if it’s meant for the lower lash line. It doesn’t comb, doesn’t separate lashes, nor does it particularly lengthen them. You really have to work hard to achieve a result that is just acceptable. For some, its longevity might be a plus if someone values waterproofness, so yes, I can’t fault this product for that. But to remove it completely???????? That’s almost impossible. I used three makeup removers, oil, micellar water, and washed my eyes four times with my regular face cleanser and only removed half of the product from my lashes😧 Removing it is an absolute curse. #lykoreviewTranslated from polish
1 product in post Absolute waste of money2 likes1318 views- Customer service at Lyko1 monthThanks for sharing your opinion 😊 I'm sorry that this mascara didn't meet your expectations. Waterproof formulas can really be stubborn to remove – it's worth trying a dual-phase makeup remover and a warm compress with cosmetic pads, it might be easier to remove the mascara 💗 If you have any questions or want us to help you find the perfect mascara for your needs, feel free to reach out to our customer service! We're always happy to help 🌟
to leave a comment - 1 month
A real WOW mascara!!!
I got this in a Loveable box a while ago and had never heard of the brand before. It sat and rattled in my makeup bag for a while before I finally tried it. But wow! What a positive surprise it turned out to be. It reminds me a bit of my all-time favorite “Lash Power” from Clinique but is a bit cheaper than that. It doesn’t flake much under the eyes during the day, which I appreciate a little extra with sensitive eyes and contacts. A slim brush that makes it easy to reach every single one of the small lashes. Easy to build up if you want a more intense result. In the picture, I only have one layer of it. The downside is that it’s a bit harder to remove than other fiber mascaras I’ve tested over the years. It requires both oil cleansing and regular makeup removal, but still, I sense a bit of a panda effect around the eyes. #lykoreviewTranslated from swedish
1 product in post A real WOW mascara!!! - 1 monthverified customer
Lovely!!
Really lovely mascara, new go-to!1 product in post Lovely!!398 viewsto leave a comment
BBIANever Die Mascara 02 Power Brown
16,90 €(16,90 € / pcs)
Free shipping for purchases over 29 €, sent from our warehouse in Sweden
Description
Ingredients
BBIA Never Die Mascara is a truly water-resistant, smudge-free fiber mascara that separates every lash. This cult favorite mascara holds a curl all day and doesn't smudge or flake during the day, even in heavy rain!
The mascara's thin brush and fiber-rich formula give length and volume to each lash, creating a captivating look.
The mascara is buildable and can be layered to lengthen the eyelashes up to 3mm. Thanks to the precise brush, you can easily separate the lower lashes as well as the inner and outer corner lashes.
Use caution when applying the mascara to the roots of the lashes as the fibers may cause irritation in the eyes. Only an oil-based or water-resistant makeup remover will remove the mascara.
Use:
Apply the mascara by brushing the eyelashes until they are evenly covered by the mascara, layer if desired. Remove mascara with a cleansing oil, balm or oil-based make-up remover.
- Category:Mascara
- Article number:3947-104-0002
