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Rating: 4.2Based on 88 reviews
  • Most helpful positive
    The post was made 1 year
    Rating: 5 out of 5
    verified customer

    This mascara IS waterproof!! 😱🤩🤳

    Finally, a truly hardcore, waterproof mascara that delivers on its promises! 😍 Are you team "I want to risk black dots and smudge under (and over) my eyes to avoid using anything other than a light remover or water"? You won't like this mascara. Are you (like me😋) team "I like to use remover for waterproof mascara to have a mascara where I can be sure that no matter the weather, workout, sun, everyday life, or party, I want to be completely sure that my mascara ONLY stays where it should and nowhere else"? Then you will adore this!!🤳 I accidentally ordered brown instead of black, but at this price, I can live with it by simply ordering a black one too ☺️ Here comes a slightly more nuanced review than "it's WATERPROOF" ☺️: I like the simple tube with a nice blue color and the simple "BBIA" label in silver metallic. The brush is small and doesn't look like much, but it actually gives separated lashes with color and is easy to reach all the way to the roots of the lashes. Another positive thing is that it’s super easy to apply on the lower lashes too, and with the insane durability, it actually stays there too 😱. The mascara can be built up and gives a clear color. It’s not a voluminous mascara, but it still gives clear lashes, builds a bit of length, and separates nicely. In the last photos, you can see how my lashes looked after I showered, washed my hair, and rubbed my eyes a few times in the shower 😌 I use, as always for the last 20 years of waterproof mascaras, L’Oréal’s eye makeup remover for waterproof makeup, and it works excellently! Shake well, put a little on a cotton pad, and hold it against the lashes for a few seconds, then just clean with the pad. Tadaa! It would be fun to have a volume version of the mascara, but honestly, I’m so impressed with the durability that it could look almost any way 😅 And the lashes do look nice (see the first photo of the eyes, where I’m freshly made up with mascara on the left but not on the right) #LYKOREVIEW #BBIA
    21360 views
    • The comment was made 5 months
      @Eva Thank you! How fun to hear!
  • Most helpful negative
    The post was made 5 months
    Rating: 1 out of 5

    Absolute waste of money

    This mascara is the worst product for lashes I have ever tested. The brush is very small, as if it’s meant for the lower lash line. It doesn’t comb, doesn’t separate lashes, nor does it particularly lengthen them. You really have to work hard to achieve a result that is just acceptable. For some, its longevity might be a plus if someone values waterproofness, so yes, I can’t fault this product for that. But to remove it completely???????? That’s almost impossible. I used three makeup removers, oil, micellar water, and washed my eyes four times with my regular face cleanser and only removed half of the product from my lashes😧 Removing it is an absolute curse. #lykoreview
    1 product in post Absolute waste of money
    2443 views
    • The user's roll: Customer service at Lyko. The comment was made 5 months
      Thanks for sharing your opinion 😊 I'm sorry that this mascara didn't meet your expectations. Waterproof formulas can really be stubborn to remove – it's worth trying a dual-phase makeup remover and a warm compress with cosmetic pads, it might be easier to remove the mascara 💗 If you have any questions or want us to help you find the perfect mascara for your needs, feel free to reach out to our customer service! We're always happy to help 🌟
      2 likes
  • The post was made 2 weeks
    Rating: 5 out of 5
    verified customer

    Lovely mascara

    Really good and lasts a long time
    1 product in post Lovely mascara
    289 views
  • The post was made 1 month
    Rating: 5 out of 5
    verified customer

    Unbelievable mascara!

    Doesn't smudge on the upper lids, stays completely!
    1 product in post Unbelievable mascara!
    527 views
  • The post was made 1 month
    Rating: 5 out of 5
    verified customer

    Absolutely amazing

    This mascara is truly absolutely amazing, long lashes, 100% waterproof and keeps the lashes curled. Highly recommend!!!
    1 product in post Absolutely amazing
    505 views
  • The post was made 1 month
    Rating: 4 out of 5
    verified customer

    The mascara that ends up in the handbag 🤩

    I clicked home this brown mascara a while ago and have used it enough now to be able to give a proper review of it ✨ Many brown mascaras I have found to be too dark, so they almost look black and don’t give the soft expression I want. This one is slightly too dark, I wish it was lighter in color 🤎, but it still gives a soft expression, I think. I absolutely love the brush itself, it gets everywhere and separates the lashes nicely. 🤎 The brush is narrow and small, which means it gets in nicely without smudging anything 🤎 The mascara does flake after a whole day of use, so that in conjunction with the color brings the rating down a bit. However, the "rest" stays put like a rock, so on days when I’m not super active (gym, walks, cleaning, and other things), it doesn’t flake. 🤎 The mascara will definitely be coming with me in my handbag, and if I can’t find a lighter brown, I will definitely repurchase it ❤️ In relation to the price, I absolutely think the mascara is worth buying if you want a brown - a little darker that gives long and separated lashes 🥰 #lykoreview #mascara
    1271 views
    • The comment was made 1 month
      Louise Flattering with brown against your soft, warm colors👍🥰
      1 likes
  • The post was made 1 month
    Rating: 5 out of 5
    verified customer

    great mascara <3

    favorite mascara that I've used!
    472 views
  • The post was made 1 month
    Rating: 5 out of 5
    verified customer

    Perfect lashes with this product!

    Easy to use and comes off well with an oil-based cleanser. No issues.
    1 product in post Perfect lashes with this product!
    610 views
  • The post was made 1 month
    Rating: 1 out of 5
    verified customer

    worst mascara I've ever tried

    Does NOTHING for the lashes, no volume, no length. It's like it's dry? Super hard to get the mascara on the lashes (hard to explain) It's impossible to remove, doesn't come off with oil or micellar water, which has caused me to lose a ton of lashes!!
    610 views
    • The user's roll: Farmaceut på Lyko. The comment was made 1 month
      Hey Nova🌟 Thank you for sharing – I really understand how frustrating it must have been! This mascara has an extra long-lasting formula that can be difficult to remove with regular cleansing. So sad that it didn't work for you. If you want to avoid losing lashes in the future, it might help to try using a balm, preferably letting it sit for a while before gently massaging the mascara away. One tip is to try tubing mascaras, which can be a gentler alternative – they wash off easily with warm water. Hope you find another option that suits you better and that you have a lovely day🌞
  • The post was made 1 month
    Rating: 5 out of 5
    verified customer

    Best!

    The best mascara I've tried, I'm on my third one and will keep buying this! It keeps the lashes up all day, doesn't flake, doesn't smudge on the eyelids like almost all waterproof ones I've had before. I'm sooooo satisfied with this!
    473 views
  • The post was made 1 month
    Rating: 5 out of 5
    verified customer

    best

    the best mascara in the world. I've tried many and none can compare to this😍
    1 product in post best
    486 views
  • The post was made 2 months
    Rating: 2 out of 5
    verified customer

    not my favorite

    I haven't experienced getting enough volume and darkness to my lashes with this mascara. Additionally, removing it turned out to be unnecessarily difficult, even makeup remover or oil-based face cleanser didn't seem to cut it. It would definitely have been enough if I had rubbed it, but that's not good for sensitive eyes... Fortunately, a similar fiber mascara from Make Me Hero was what I had hoped this would be! I gifted this to my mom, and she seems to like it thankfully 😊 #lykoreview
    1 product in post not my favorite
    488 views
    • The user's roll: Customer service at Lyko. The comment was made 2 months
      Hi Elina! It's a pity that the product wasn't suitable for you ❤️ Great that you were still able to pass the product on to your mom to try 🥰 Have a lovely day! 💕

BBIANever Die Mascara 02 Power Brown

17,90 €
Buy 2 get 30%
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Free delivery option available from 30 €, can be sent immediately

More shades

BBIA Never Die Mascara is a truly water-resistant, smudge-free fiber mascara that separates every lash. This cult favorite mascara holds a curl all day and doesn't smudge or flake during the day, even in heavy rain! The mascara's thin brush and fiber-rich formula give length and volume to each lash, creating a captivating look. The mascara is buildable and can be layered to lengthen the eyelashes up to 3mm. Thanks to the precise brush, you can easily separate the lower lashes as well as the inner and outer corner lashes. Use caution when applying the mascara to the roots of the lashes as the fibers may cause irritation in the eyes. Only an oil-based or water-resistant makeup remover will remove the mascara.

Use:
Apply the mascara by brushing the eyelashes until they are evenly covered by the mascara, layer if desired. Remove mascara with a cleansing oil, balm or oil-based make-up remover.

  • Category:Mascara
  • Article number:
    3947-104-0002

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