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Rating: 4.4Based on 20 reviews
  • Most helpful positive

    Kornelija

    The post was made 2 weeks
    Rating: 5 out of 5

    Color-protecting shampoo!

    Perfect shampoo for colored hair. Makes hair soft and shiny. Smells good. Easy to rinse out of hair. Color-protecting shampoo! Reasonable price!
    256 views

  • Rouz

    The post was made 9 hours
    Rating: 5 out of 5

    Saved my colored blonde hair

    [I received this product in exchange for my honest review] I tested Wella Professionals Ultimate Color on my colored blonde hair. Before I started using it, it was very unmanageable. Especially when it was wet, I couldn't have my natural hair because it became frizzy as you can see in the picture. I couldn't even brush my hair if it wasn't 100% dry. Since I started using this shampoo, I see a clear improvement, my hair feels soft and smooth, can be brushed when wet and is manageable after washing. Even though I have thick hair, a normal amount is sufficient, and the shampoo lathers well. It refreshes the hair color and makes blonde hair clearer and more vibrant without acting like a purple shampoo. The result lasts between washes, and my hair feels less dry over time. It smells luxurious and fresh, getting compliments for my hair smelling good more often. Above you can see a before and after picture of how visible the results are. I highly recommend this product!
    24 views

  • Helena

    The post was made 12 hours
    Rating: 5 out of 5

    Love washing my hair with this product!

    [I received this product in exchange for my honest review] I have tried Wella Professional Shampoo for the first time and I am really satisfied. My hair feels very clean after each wash and the scent is very pleasant. The bottle size is a bit smaller than expected, but you don't need much product per use, which makes it last a long time. The shampoo lathers abundantly and my hair is easy to detangle afterwards. I haven't used this line before, but I will definitely continue to do so now. I highly recommend the product!
    24 views

  • Nell

    The post was made 1 day
    Rating: 4 out of 5

    Good shampoo

    The shampoo smells wonderfully good, makes the hair less frizzy and more shiny. The hair stays clean for a long time. Good size and amount of the product. Very satisfied!
    35 views

  • Jaki

    The post was made 1 day
    Rating: 5 out of 5

    Very good shampoo

    [I received this product in exchange for my honest review] I really like Wella Professionals Ultimate Color shampoo. It protects the color well, lathers just the right amount, and feels gentle on the hair. A small amount goes a long way, and the hair feels softer and less frizzy after washing. It also smells really good.
    38 views

  • Sofi

    The post was made 3 days
    Rating: 3 out of 5

    Good for colored hair.

    [I received this product in exchange for my honest review] The packaging was unfortunately damaged, so it was hard to test this properly as it only lasted for one use. But I didn't feel that it dried out my scalp or removed any color, so after that, I'm satisfied.
    29 views

  • Trusty Tester

    The post was made 5 days
    Rating: 5 out of 5

    Wonderful scent

    I received this product in exchange for my honest review. The shampoo has a wonderful scent and lathers really well upon application. It feels light in the hair and cleanses effectively without drying out. The best part is that the hair doesn't get tangled during rinsing, something I often experience with other shampoos. After washing, the hair feels soft, fresh, and airy without becoming heavy or "greasy."
    135 views

  • Sandra

    The post was made 1 week
    Rating: 5 out of 5

    Recommending!

    [I received this product in exchange for my honest review] It smells divine! I have tried all three in the series. My scalp was hopeless before and flaky, but after using this product for a while, my scalp is completely restored and doesn't itch at all anymore! It gives a nice shine to the hair and is easy to brush out. I really recommend this product!
    98 views

  • Lollo

    The post was made 1 week
    Rating: 4 out of 5

    Moisturizing

    [I received this product in exchange for my honest review] I have now tested this shampoo for a couple of weeks and have noticed that my hair is much more moisturized after rinsing it out. It smells good and doesn't use up too much product with each use.
    120 views

  • Lina

    The post was made 1 week
    Rating: 5 out of 5

    Wonderful scent and lovely formula

    [I received this product in exchange for my honest review] I like the formula and that the product smells during shampooing. Smells good and lasts for several hours. Gives the hair a fresh and airy finish.
    120 views

  • Aleksandra

    The post was made 1 week
    Rating: 3 out of 5

    Did its job, but experienced itching

    I received this product in exchange for my honest review. Nice bottle and economical, but I experienced that it itched incredibly much on my scalp. The ends, where I have my hair highlighted, took it really well. I felt immediately that it became moisturized. Smells good too. But the downside is, as mentioned, only due to the itching on the scalp.
    113 views

Wella ProfessionalsUltimate ColorShampoo 250 ml

345 kr
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Wella Professionals Ultimate Color Shampoo is a scalp-soothing cleanser that helps minimize color fade* while detoxing the hair from color-distorting metals. This Wella Professionals shampoo is formulated with glycine and a metal purifier to help protect against free radical damage, while Pro-Vitamin B5 locks in moisture from scalp to ends. Its sulfate-free formula is dermatologically tested, pH balanced, and free of animal-derived ingredients, leaving both hair and scalp feeling cleansed and soothed.

The Ultimate Color regimen is an advanced color care system that delivers up to 10 weeks** of color vibrancy and revitalized hair from the very first wash.

* vs. non-conditioning shampoo
** With regular use of Ultimate Color regimen from salon to home

Use:
1. Apply on damp hair and lather.
2. Rinse and repeat if needed.
3. Finish with Wella Ultimate Color Conditioner or Ultimate Color Miracle Mask.

250 ml
  • Category:Shampoo

Also available in bundle

Wella Professionals
Ultimate Color Bundle shampoo 250 ml & Conditioner 200 ml & Leave-In Mask 95ml
1 229 kr
Without bundle: 1 369 kr
Wella Professionals
Ultimate Color Bundle shampoo 250 ml & Conditioner 200 ml
645 kr
Without bundle: 720 kr

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