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Rating: 4.4Based on 34 reviews
  • Most helpful positive

    Lisa

    The post was made 1 month
    Rating: 5 out of 5

    Lovely scent

    After using the shampoo a few times, I feel that my hair is very clean and airy. I notice a shine in my hair after use. The scent is lovely.
    150 views

  • marina_fohlstrom

    The post was made 1 day
    Rating: 3 out of 5

    Helps the color last longer

    [I received this product in exchange for my honest review] This didn't really work on my very irritated scalp, it remained irritated. But it did help the color last longer. It was easy to rinse out and left nothing behind, but the scent was a bit too unisex leaning towards the masculine side for my taste.
    37 views

  • Tara

    The post was made 2 days
    Rating: 4 out of 5

    Soft and sulfate-free

    [I received this product in exchange for my honest review] I got this product from Influenster to review. This shampoo smells incredibly good, like you just came from the salon. I also like the bottle, which is easy to get product out of and apply. I like that it’s sulfate-free since I have damaged and colored hair. As for shine, I’m not sure if I see a huge difference.. but I like that it doesn’t lather super much either, and my hair really feels clean and fresh. The shampoo feels nourishing, but I do use this along with other nourishing products. My hair feels softer.
    39 views

  • Mira

    The post was made 2 days
    Rating: 5 out of 5

    Salon-like experience at home with this shampoo

    I received shampoo from Influenster in exchange for my honest review. The hair feels clean, soft, and gets a nice shine, while the color looks more vibrant. I love the scent, but it is quite a strong scent – it has a unisex, slightly masculine scent that gives a salon-like experience.
    40 views

  • Ellllen

    The post was made 2 days
    Rating: 4 out of 5

    Lovely shampoo

    [I got this product in exchange for my honest review] I have tested the shampoo for several days and my hair feels fresh and clean, it has a scent that reminds me of a hair salon and it feels luxurious, unfortunately I think the scent is a bit too strong for my taste and it lingers for several days after, that's why I lowered the rating a bit. But the product itself is fine, it lathers wonderfully and my hair feels clean and soft after.
    41 views

  • Tua

    The post was made 2 days
    Rating: 5 out of 5

    Salon at Home!

    I received this product in exchange for my honest review. I have been using the shampoo for two weeks now and I really think it lives up to expectations. It cleanses the hair thoroughly without feeling too strong or drying, which is important for me as my lengths easily become dry. After washing, the hair feels fresh, light, and airy while still maintaining a soft feel. I find that it provides a good balance – the hair feels clean for a long time but without the scalp feeling tight or irritated. Together with the other products in the range, I notice that my hair looks healthier and gets a nice, natural shine. Already after two weeks, my hair feels more well-groomed and easier to style.
    39 views

  • Anna

    The post was made 3 days
    Rating: 5 out of 5

    Doesn't need much

    [I received this product in exchange for my honest review] Easy to get the shampoo out of the bottle. Doesn't need much to get into the whole hair. Lathers just right and hasn't run. Hair feels nice afterwards and not at all as stiff as it can feel after other shampoos.
    71 views

  • Linda

    The post was made 4 days
    Rating: 4 out of 5

    Voluminous and shiny

    Pretty strong scent but I like it more and more. Makes hair shiny without weighing it down.
    11 views

  • Deniz

    The post was made 6 days
    Rating: 5 out of 5

    A good choice if you want to preserve the color while having a mild shampoo.

    I received this product in exchange for my honest review. I've been using it for about two weeks on my highlighted, colored hair, and I'm really satisfied. It cleanses the hair gently without drying it out, which is super important for colored hair. The color still looks clear and fresh, and the hair feels soft after washing. I also notice that my scalp feels calm and not irritated.
    85 views

  • saga.jansson0408

    The post was made 1 week
    Rating: 4 out of 5

    Good shampoo

    [I received this product in exchange for my honest review] Super nice shampoo that really nourishes the hair deeply. Nice packaging and a neutral scent. Works so well on bleached blonde hair as it gets so much moisture.
    90 views

  • Veronika

    The post was made 1 week
    Rating: 4 out of 5

    Not as economical as I wish

    [I received this product in exchange for my honest review] Luxurious and nice bottle. It smells a bit like some oils can do at a spa. I think a downside is that it takes a lot of shampoo for one wash since it doesn't lather in the way I'm used to shampoo doing. If I rub it in my hands, it does create some lather, but it's a bit less anyway. That's a bit of a shame. Otherwise, I appreciate that the shampoo really cleanses the hair and scalp, even from metals in the water. I also experienced that my hair didn't get as greasy after a few days, which is a big plus. It feels very clean. I would have liked to give the highest rating because it's a really good shampoo, but I prefer shampoos that are a bit more economical than this, that's the only thing that brought the rating down a bit.
    114 views

Wella ProfessionalsUltimate ColorShampoo 250 ml

Sale price 258,75 kr
Ord. price 345 kr
Campaign 25%
Offer valid through
Free delivery option available from 300 kr, can be sent immediately

Select size

50 ml250 ml1000 ml

Wella Professionals Ultimate Color Shampoo is a scalp-soothing cleanser that helps minimize color fade* while detoxing the hair from color-distorting metals. This Wella Professionals shampoo is formulated with glycine and a metal purifier to help protect against free radical damage, while Pro-Vitamin B5 locks in moisture from scalp to ends. Its sulfate-free formula is dermatologically tested, pH balanced, and free of animal-derived ingredients, leaving both hair and scalp feeling cleansed and soothed.

The Ultimate Color regimen is an advanced color care system that delivers up to 10 weeks** of color vibrancy and revitalized hair from the very first wash.

* vs. non-conditioning shampoo
** With regular use of Ultimate Color regimen from salon to home

Use:
1. Apply on damp hair and lather.
2. Rinse and repeat if needed.
3. Finish with Wella Ultimate Color Conditioner or Ultimate Color Miracle Mask.

250 ml
  • Category:Shampoo

Also available in bundle

Wella Professionals
Ultimate Color Bundle shampoo 250 ml & Conditioner 200 ml
404,25 kr
Without bundle: 540 kr
Wella Professionals
Ultimate Color Bundle shampoo 250 ml & Conditioner 200 ml & Leave-In Mask 95ml
768,75 kr
Without bundle: 1 026,75 kr

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