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Rating: 4.2Based on 57 reviews
  • Most helpful positive

    Matilda

    The post was made 2 weeks
    Rating: 5 out of 5

    Smells like magic!

    [I received this product in exchange for my honest review] Smells amazing and it's so nice that it doesn't make my hair tangled. I can brush through right after shampooing, which I can never do. Feels good for my hair and like a long-lasting product, I think it will last a while. Very satisfied!
    1 product in post Smells like magic!
    165 views
  • Most helpful negative

    Rebecca

    The post was made 2 weeks
    Rating: 2 out of 5

    Extremely perfumed product line

    [I received this product in exchange for my honest review] If you are sensitive to scents for any reason, such as due to migraines, then this is not a line for you. The scent in the products in this line is so incredibly strong that I have not been able to test long enough to evaluate any results on my hair. I have tried to use them on three different occasions and got migraines every time because they are so strongly perfumed. What I can say about the product is that my curly hair did not become frizzy from the line, but they also did nothing magical for my hair. Maybe if you use the line regularly for a longer time.
    1 product in post Extremely perfumed product line
    122 views

  • CB

    The post was made 1 day
    Rating: 3 out of 5

    Good shampoo!

    [I received this product in exchange for my honest review] Good shampoo that makes the hair soft and nice! A lovely scent that is not too strong, which is a plus! I find that the color in the hair lasts longer since it is dyed red, and the shampoo gives a nice shine to the hair together with the other products.
    1 product in post Good shampoo!
    13 views

  • Ellinor

    The post was made 1 week
    Rating: 5 out of 5

    Good shampoo

    [I received this product in exchange for my honest review] Good shampoo that smells nice. Simple and good size of the packaging. The hair gets clean and the color holds well. I recommend this shampoo.
    1 product in post Good shampoo
    25 views

  • Emma Julia Maria

    The post was made 1 week
    Rating: 5 out of 5

    incredible

    [I received this product in exchange for my honest review] Cleans the hair deeply. You don't need to use much product, so it lasts a really long time. Smells incredibly good and the scent lingers, so I get a lot of compliments because of this. The hair doesn't feel frizzy like it sometimes does, and the color lasts incredibly long, which is a big plus.
    1 product in post incredible
    80 views

  • Mikaela

    The post was made 1 week
    Rating: 4 out of 5

    Good but drying

    [I received this product in exchange for my honest review] I think it was good and my hair felt really clean, but quite drying. I, with frizzy hair, absolutely had to use a conditioner in addition to leave-in. Smells really good and good packaging.
    1 product in post Good but drying
    27 views

  • Katrin

    The post was made 1 week
    Rating: 3 out of 5

    Wella ultimate color

    [I received this product in exchange for my honest review] It smelled good but I didn't think it helped with the frizzy hair. It preserved and strengthened the hair color, and made my hair feel clean and fresh. It smelled good. I needed a little product to lather up the hair properly and it was easy to rinse out.
    1 product in post Wella ultimate color
    76 views

  • Tetiana

    The post was made 2 weeks
    Rating: 5 out of 5

    wonderful shampoo

    [I received this product in exchange for my honest review] A good shampoo for colored hair. It cleanses gently, doesn't dry out the hair, and helps to preserve the color longer. The hair feels soft and smooth after washing, without a “stripped” feeling. The scent is pleasant and not too strong.
    1 product in post wonderful shampoo
    84 views

  • Amanda

    The post was made 2 weeks
    Rating: 5 out of 5

    Shampoo that doesn't weigh down

    [I received this product in exchange for my honest review] I am super pleased with Wella Professionals Ultimate Color. My hair feels soft, shiny, and most importantly, it isn't weighed down by the shampoo. As many others have already mentioned, the shampoo has a strong scent, but I think it smells really good!
    1 product in post Shampoo that doesn't weigh down
    72 views

  • Agnes

    The user's roll: Lyko Creator. The post was made 2 weeks
    Rating: 5 out of 5

    Lathers wonderfully and smells incredible!

    [I received this product in exchange for my honest review] Lathers wonderfully and doesn't weigh down the hair. I also think it's economical, so it lasts a long time! Nice that the packaging is purple. But.. the scent!! It's magical😍💜 Smells exactly like the perfume “ALIVE”! Really luxurious scent in my opinion. I also think, in combination with the rest of the line, that you get a very nice shine on the hair! And it actually feels stronger and healthier too.
    1 product in post Lathers wonderfully and smells incredible!
    75 views

  • Sara

    The post was made 2 weeks
    Rating: 2 out of 5

    Did not work for my hair

    [I received this product in exchange for my honest review] This shampoo unfortunately did not work at all for me and my hair. Even though the product line is developed for colored hair, my hair bled, which was definitely not newly colored but about 4-5 weeks after coloring. The shampoo also smelled quite bad (in my experience) and I felt that my hair was nice right after use, but on day 2-3 it was very stringy, greasy, and easily tangled. Since it did not come with a conditioner in the same line, I used another conditioner from the same brand. An overall rating of 2/5 stars.
    1 product in post Did not work for my hair
    69 views

  • Jenny

    The post was made 2 weeks
    Rating: 4 out of 5
    verified customer

    Good shampoo

    My hair is dry and colored with intense dye. I also have a sensitive scalp, so I can't use just any shampoo. This shampoo smells good, is economical, and lathers well. (somewhat worse on the first wash depending on how dirty the hair is). I feel no irritation on my scalp. My hair felt very soft already after just the shampoo. I also think my hair stays clean a little longer than usual. Good that the cap is secure, I hate loose caps. This works very well for my hair and scalp. #lykoreview
    1 product in post Good shampoo
    49 views

Wella ProfessionalsUltimate ColorShampoo 50 ml

87 kr
Rec. price 125 kr
Free delivery option available from 300 kr, can be sent immediately

Select size

50 ml250 ml1000 ml

Wella Professionals Ultimate Color Shampoo is a scalp-soothing cleanser that helps minimize color fade* while detoxing the hair from color-distorting metals. This Wella Professionals shampoo is formulated with glycine and a metal purifier to help protect against free radical damage, while Pro-Vitamin B5 locks in moisture from scalp to ends. Its sulfate-free formula is dermatologically tested, pH balanced, and free of animal-derived ingredients, leaving both hair and scalp feeling cleansed and soothed.

The Ultimate Color regimen is an advanced color care system that delivers up to 10 weeks** of color vibrancy and revitalized hair from the very first wash.

* vs. non-conditioning shampoo
** With regular use of Ultimate Color regimen from salon to home

Use:
1. Apply on damp hair and lather.
2. Rinse and repeat if needed.
3. Finish with Wella Ultimate Color Conditioner or Ultimate Color Miracle Mask.

50 ml
  • Category:Shampoo

Also available in bundle

Wella Professionals
Ultimate Color Bundle shampoo 50 ml & Conditioner 30 ml & Leave-In Mask 30 ml
359 kr
Without bundle: 405 kr
Wella Professionals
Ultimate Color Bundle shampoo 50 ml & Conditioner 30 ml
169 kr
Without bundle: 188 kr

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