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Wella was started in Germany in 1880, by hairdresser Frans Stroher. Since then, Wella has been a passionate and creative manufacturer of hair care products, with a curiosity and expertise that is the reason for many revolutionary products. Today, Wella is one of the world's largest hair care brands with more than 4 million Wella hairdressers and millions of satisfied customers worldwide.

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Latest reviews

  • Not as economical as I wish

    Ultimate Color Shampoo 250 ml

    [I received this product in exchange for my honest review] Luxurious and nice bottle. It smells a bit like some oils can do at a spa. I think a downside is that it takes a lot of shampoo for one wash since it doesn't lather in the way I'm used to shampoo doing. If I rub it in my hands, it does create some lather, but it's a bit less anyway. That's a bit of a shame. Otherwise, I appreciate that the shampoo really cleanses the hair and scalp, even from metals in the water. I also experienced that my hair didn't get as greasy after a few days, which is a big plus. It feels very clean. I would have liked to give the highest rating because it's a really good shampoo, but I prefer shampoos that are a bit more economical than this, that's the only thing that brought the rating down a bit.

    Veronika12 hours

  • Good serum

    Ultimate Smooth Miracle Oil Serum 100 ml

    [I got this product in exchange for my honest review] It smells good and makes the hair shiny and more manageable. You get less frizz and tangles, and it prevents dryness at the ends. I might buy it again after I finish the bottle.

    Jihane21 hours

  • Good product

    Ultimate Repair Miracle Hair Rescue 95 ml

    [I received this product in exchange for my honest review] I have chemically damaged hair that became frizzy and dry. The product made my hair look shinier and a bit healthier and less frizzy. I recommend it for a quick fix.

    Jihane21 hours

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