Wella ProfessionalsColor TouchRich Natural Cool Beige Blonde 9/97
Color Touch Rich Natural Cool Beige Blonde 9/97 is a demi-permanent colour treatment for irresistible shine and color vibrancy. This professional hair color and care kit makes home application simple and mess free, with results in just 20 minutes. Use Color Touch to touch up roots and blend away greys, with up to 50% coverage, 63% more shine and up to 57% more multi-faceted colour compared to untreated hair. This gentle formula is free from ammonia and silicones, and is enriched with the exclusive Light²Color Complex which creates an intense vibrancy and shine that lasts for up to 28 washes. Rich Naturals is our line for toning and neutralizing unwanted warm undertones, with shades ranging from cool platinum blonde to light brown.
Wella Professionals is the No.1 Salon Color Brand* in the world - trusted by professionals, loved by hair. Achieve salon quality results at home with Color Touch Demi-Permanent Hair Color in Cool Beige Blonde. Follow with Wella Professionals Color Brilliance Shampoo and Conditioner for best results.
*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.
Use:
1. Apply Color Touch to freshly washed, towel-dried hair.
2. Comb in & leave for 20 mins.
3. Rinse away with warm water.
4. Follow with Color Brilliance Mask for best results.
130 ml
- Category:Hair Color
- Article number:1330-684-0017
User images
Reviews & comments
- Most helpful positive
Marte
1 monthFantastic hair color😊
I have bleached my hair at home for many years, eventually got tired of having super dry and damaged hair. So I decided to go back to my natural color. It was a very scary decision, but I was very tired of blonde hair and it was a lot of work to maintain the color and health of my hair. I decided to try Wella color touch, as it is not a super permanent color. The color faded slowly but surely, after 5 months almost all the color was gone again. I had very bleached hair, so some of the color will of course remain anyway, but I actually think it just turned out nice😇 I used the color 7.1, and was very pleased with it, it is a lovely cool brown color. (I had to get 2 boxes to color all my hair.) Before and after picture🧖♀️
5 likes5255 viewsMarte
1 weekIt's been so long, so I don't quite remember, but I think I had it for about 20 minutes maybe 😅
to leave a comment Mona
21 hoursHi!
Is there any difference between this product and Montibello Denuee 7.12? I want to tone down orange tones in my light brown hair, and I was recommended by your stylist to use Montibello 7.12. I just want to know the difference between these products and which one you think is best? Best regards, Mona45 viewsMona
21 hoursHi!
Is there any difference between this product and Montibello denuee 7.12? I want to tone down orange tones in my light brown hair, and I was recommended by your stylist to use Montibello 7.12. I just want to know the difference between these products and which one you think is best? Best regards, Mona39 viewsRanja
6 daysAchieve 8/1
I want to dye my hair 8/1. But if it doesn't exist, can you mix 8.0 with 7.1 or 8/87 with 7.1? I want a demi or semi hair diy that is closest to 8.1 but unfortunately I can't find it.432 viewsNova
Hairdresser at Lyko4 daysHey Ranja There is another brand that has a shade in 8.1 🎨 Here comes the link to it → lyko.com/sv/montibello/montibello-denuee-8.1 Take care 🥰
to leave a commentTina
1 weekShade
Can I mix 6/7 Chocolate with 6/0 Dark Blonde? What shade will my hair get? I have previously had dark brown hair but don’t want it that dark now. My hair has become thin after cancer treatment. I also need to match it with my face color, and it should look natural. Thankful for advice!509 viewsTina
5 daysSo good! My hairdresser recommends me 1/3 of 6/71 and 2/3 of 7/0. It will be too dark otherwise. I will test it, because I think it should work.
to leave a commentGuernica
1 week583 viewsIngrid Helén
1 weekCan you mix
Can you mix these colors? Icy Ash Blonde 9/16 and 7-1709 viewsEmma
Customer service at Lyko1 weekHey! Yes, it is generally possible to mix these shades – Icy Ash Blonde 9/16 and 7-1 from Wella Professionals Color Touch – to create a custom shade. Icy Ash Blonde 9/16 is a light, ashy blonde tone while 7-1 is a darker ashy tone, which means the mixture will give a slightly darker blonde color with a cool tone! Keep in mind that the result can vary depending on your natural hair color and the starting condition of your hair. It’s often a good idea to do a test strand first to see exactly how the color will look on your hair! Take care!
to leave a commentAmsku
2 weeks2 likes2654 viewsAmanda
2 weeksNot a good result
Bought dark blonde and ash to hopefully get the hair cold and light brown, but it turned out very dark brown, so incredibly annoying to go from being almost platinum to a dull dark brown color in the lengths (with a bit of greenish tint since I hardly had any orange undertones in it from before) and warm orange-brown in the regrowth. Hope the hair can be saved, but unsure if it will fade to blonde again. To put it this way, it was not what I envisioned with «dark blonde» ):1011 viewsSenii
3 weeksHi
Hi I dyed my hair brown, and no matter which color I choose, it turns red because I have a lot of red pigments in my hair and need a toner that can tone down the red tones. Which toner would you recommend?1 likes1094 viewsEmma
Customer service at Lyko2 weeksHey Senii I also think it can be a bit tricky with hair color and shades, I’m not trained myself.. (UNFORTUNATELY) I would strongly recommend doing our hair color test in our LYKO app. There you can do a professional hair test and get tailored feedback to achieve the exact shade you dream of. The ones helping you are trained hairdressers and hair experts. You can find the test via this link: lyko.com/sv/beauty-scan2 All the best!
to leave a commentEmelie
1 monthHi
Should I wash my hair first with just shampoo, or should I use conditioner too? I was thinking because conditioner closes the hair, or does it not matter?1995 viewsJosefine
Customer service at Lyko1 monthHey hey Emelie I think you’re thinking absolutely right - wash your hair with only shampoo before towel drying it and then tone it ✨ When that’s done and you’ve rinsed out the toner, it’s great to finish with a mask and conditioner to keep the pigments as long as possible 🤩 Good luck!
to leave a comment
