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Rating: 3.9Based on 33 reviews
  • Most helpful positive
    8 months
    Rating: 5 out of 5

    Fantastic hair color😊

    I have bleached my hair at home for many years, eventually got tired of having super dry and damaged hair. So I decided to go back to my natural color. It was a very scary decision, but I was very tired of blonde hair and it was a lot of work to maintain the color and health of my hair. I decided to try Wella color touch, as it is not a super permanent color. The color faded slowly but surely, after 5 months almost all the color was gone again. I had very bleached hair, so some of the color will of course remain anyway, but I actually think it just turned out nice😇 I used the color 7.1, and was very pleased with it, it is a lovely cool brown color. (I had to get 2 boxes to color all my hair.) Before and after picture🧖‍♀️

    Translated from norwegian

    1 product in post Fantastic hair color😊
    21109 views
    to leave a comment
  • 1 day

    Color Difference

    Is 4.77 darker than 4.0? Or what is the difference?

    Translated from swedish

    1 product in post Color Difference
    82 views
    • Customer service at Lyko
      1 day
      Hello there Jenny 😃👋 Both of these shades have the same darkness level, but 4/77 has brown undertones which can make it appear more intense in shade and a bit darker 😊 4/0 has instead neutral undertones and is a classic dark brown. Let me know if you have more questions 💗

    to leave a comment
  • 1 day
    Rating: 4 out of 5
    verified customer

    Intensive Toning

    I am already a brunette, but I tone my hair a little darker. This one sits well and gives me no obvious regrowth. The only downsides are: 1. If you get color on your skin, it is hard to remove. 2. The color mixture is white, so it can be a bit hard to see in dark and "wet" hair where you have applied it. This toning does not irritate my sensitive scalp, my hair goes a bit below the armpit, but it is not thick, so one pack is enough for me. I usually let it sit for 30 minutes. The accompanying after-treatment is lovely, the hair becomes so soft and shiny. Medium brown turned out a bit darker than I expected, but then the color lasts longer. I think this intensive toning is affordable. [hashtag]

    Translated from swedish

    66 views
    to leave a comment
  • 1 week
    Rating: 5 out of 5
    verified customer

    Light brown

    I was dark blonde before and this color turned out to be the perfect brown. I thought it was a bit red/dark at first, but after a few washes, it became so nice. It was easy to get an even color when I dyed my roots. Super satisfied :)

    Translated from swedish

    1 product in post Light brown
    596 views
    to leave a comment
  • 1 week

    Wella color touch 7.3

    Hi! The Wella color touch 7.3 toner sadly seems to be discontinued. Is there any other toner from Wella or another brand that is similar to 7.3? I loved that toner. Thank you so much in advance!

    Translated from swedish

    1 product in post Wella color touch 7.3
    718 views
    to leave a comment
  • 2 weeks
    Rating: 4 out of 5
    verified customer

    Nice color

    This color goes well with my bleached and striped hair

    Translated from norwegian

    1 product in post Nice color
    1397 views
    to leave a comment
  • 4 weeks
    Rating: 5 out of 5

    Question

    Hey, I'm wondering how many packs you would need if you have long hair

    Translated from swedish

    1 product in post Question
    2164 views
    to leave a comment
  • 1 month

    PPD and ammonia-free?

    Is Wella Professionals Color Touch PPD and ammonia-free? Unfortunately, I have an allergy to that.

    Translated from swedish

    1 product in post PPD and ammonia-free?
    2565 views
    • 2 weeks
      thank you, I have been looking for hair dye without PPD and it is hard to find one that doesn't contain it. I have read that Wella shouldn't contain it so I am a little confused.

    to leave a comment
  • 1 month
    Rating: 1 out of 5
    verified customer

    Bad

    Made my hair completely black, had it on for only 15 minutes

    Translated from norwegian

    2273 views
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  • 1 month

    Is Pearl Blonde an ashy cool color?

    I bleached my hair and used an icy ash blonde 9.16. The hair turned out nice, but since I have been very dark for several years, the bleaching didn't take as well in my bangs and some ends/midsections in the front, so the color didn't become even throughout my hair, which now bothers me since in some areas it feels warm. I'm considering putting in a pearl blonde in this? Has anyone tried? I don't want dark hair again, I want to avoid coloring my roots, so I'm looking for something similar to my own or a bit lighter so that my own roots become darker. I want cool tones in my hair. I think 7.1 will be too dark, I'm also afraid it will turn green. I'm happy to receive tips.

    Translated from swedish

    1 product in post Is Pearl Blonde an ashy cool color?
    2177 views
    • 3 weeks
      It's the one, it neutralizes the warmth in the hair like orange and brass💓I ordered it for my medium blonde hair that has brass and orange in it

    to leave a comment
  • 1 month

    Everything you need is in the box

    Or do you have to buy Wella Color Touch Emulsion 1.9% – hydrogen peroxide/activator

    Translated from swedish

    1 product in post Everything you need is in the box
    2393 views
    • 1 month
      Hey Felicia 🤗 I checked out this beauty and you don’t need to buy anything extra, everything you need is in the box! 🤩 All the best 🤍

    to leave a comment

Wella ProfessionalsColor TouchPure Naturals Medium Brown 4/0

20,90 €(20,90 € / pcs)
This product is out of stock, and we don't have an exact delivery date. Want an email when it’s back? Click “WATCH” and we’ll make it happen!

More shades

Color Touch Pure Naturals Medium Brown 4/0 is a demi-permanent colour treatment for irresistible shine and color vibrancy. This professional hair color and care kit makes home application simple and mess free, with results in just 20 minutes. Use Color Touch to touch up roots and blend away greys, with up to 50% coverage, 63% more shine and up to 57% more multi-faceted colour compared to untreated hair. This gentle formula is free from ammonia and silicones, and is enriched with the exclusive Light²Color Complex which creates an intense vibrancy and shine that lasts for up to 28 washes. Pure Naturals is our line for natural color results with shades ranging from light blonde to black.
Wella Professionals is the No.1 Salon Color Brand* in the world - trusted by professionals, loved by hair. Achieve salon quality results at home with Color Touch Demi-Permanent Hair Color in Medium Brown. Follow with Wella Professionals Color Brilliance Shampoo and Conditioner for best results.

*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.


Use:
1. Apply Color Touch to freshly washed, towel-dried hair.
2. Comb in & leave for 20 mins.
3. Rinse away with warm water.
4. Follow with Color Brilliance Mask for best results.

130 ml

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