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3.6
Based on 25 reviews
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  • Most helpful positive
    4 months

    Fantastic hair color😊

    I have bleached my hair at home for many years, eventually got tired of having super dry and damaged hair. So I decided to go back to my natural color. It was a very scary decision, but I was very tired of blonde hair and it was a lot of work to maintain the color and health of my hair. I decided to try Wella color touch, as it is not a super permanent color. The color faded slowly but surely, after 5 months almost all the color was gone again. I had very bleached hair, so some of the color will of course remain anyway, but I actually think it just turned out nice😇 I used the color 7.1, and was very pleased with it, it is a lovely cool brown color. (I had to get 2 boxes to color all my hair.) Before and after picture🧖‍♀️

    Translated from norwegian

    1 product in post Fantastic hair color😊
    11 likes
    11574 views
    to leave a comment
  • 1 week
    verified customer

    DO NOT recommend for you if you're trying to tone yellow/orange hair

    Lightened dark hair with bleach, to the same lightness level, so a 7. Resulted in obviously orange hair, and this toner made exactly ZERO difference, so I still have orange hair despite it containing an ashy tone :’))

    Translated from swedish

    1 product in post DO NOT recommend for you if you're trying to tone yellow/orange hair
    821 views
    • Hairdresser at Lyko
      6 days
      Hi Angelica! 😍 Thank you for sharing your experience, sorry to hear you didn't get the desired result 🤍 You can try this toner, it's stronger in pigments and neutralizes coppery and golden tones 👌🏼 lyko.com/sv/montibello/montibello-denuee-7.12 Have a great day ahead ☀️

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  • 1 week
    verified customer

    Covers gray hair max 50%

    Bought Deep Brown Chocolate 6/7. Thought I could hide my gray hairs but instead found that I highlighted them. As the product promised, no more than 50% coverage of gray hairs.

    Translated from swedish

    1 product in post Covers gray hair max 50%
    884 views
    to leave a comment
  • verified customer

    Very satisfied

    A mild hair color that gives nice shine and color to the hair. I use 3/0 Dark Brown and am naturally 8/0.

    Translated from norwegian

    1 product in post Very satisfied
    1001 views
    to leave a comment
  • 2 weeks

    Untreated Hair

    Hi, How does the treatment work on untreated hair?

    Translated from swedish

    1 product in post Untreated Hair
    1420 views
    • Customer service at Lyko
      2 weeks
      Hey! I went in and checked, and it’s open so you can take the test now 😍

    to leave a comment
  • 2 weeks

    Bleached Hair

    Can you put color 10/81 or 9/16 on freshly bleached hair without having to fear surprising results, like bluish or greenish hair?
    1 product in post Bleached Hair
    2 likes
    1444 views
    • Customer service at Lyko
      2 weeks
      Hi, Thank you for your question! 🥰 The product can be used to color already lightened hair, as it contains a relatively mild oxidant. However, we do not recommend using the product if your hair is clearly damaged ❣️ You can see from the product images which darkness level can be used for which shades. Please note, however, that the final result of the color also depends on which hair color it is applied to 😊 If the hair is pure blonde, the final result is generally also brighter/closer to the product image result than if, for example, the lightened hair is yellowish/orange. Generally, the greenish tone you mentioned appears if a slightly darker, cooler shade is added to light hair. This is because the hair lacks warm pigment, and for this reason, the shade tends to turn green. However, I believe that this problem will not occur with the lightest shade variations 🤭 Hope this helps 🤍 Have a wonderful day!
      1 likes
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  • Usage?

    It says to apply it to freshly washed hair, but I have for me that you should just wash your hair with shampoo, apply the toner, rinse out, and then apply conditioner? Or should you just wash your hair with shampoo and conditioner and finish with this? Doesn't the conditioner lock the hair so the product doesn't penetrate as easily?

    Translated from swedish

    1 product in post Usage?
    1502 views
    • Thank you so much for the quick confirmation! Best you❤️

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  • 1 month

    3/0

    Hey! Which hydrogen peroxide comes with this kit, is it 1.9% or 4%?☺️

    Translated from swedish

    1 product in post 3/0
    1 likes
    1692 views
    • 1 month
      Okay, thanks for the answer😍 Thanks the same!🥰

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  • 1 month

    Can I apply different colors at the same time?

    Hi! I'm planning a root melt with this product. I have blonde hair and was thinking of using a dark blonde at the roots and a light one for the rest. Can I apply both colors at the same time? They won't mix but will be applied wet on wet.

    Translated from swedish

    1 product in post Can I apply different colors at the same time?
    1692 views
    • Customer service at Lyko
      1 month
      Hey Kim 👋 Oh, I understand, it can be tricky to find the right products and methods for dyeing hair! I would strongly recommend doing our hair test via our app or on the website 🤍 There you fill in what result you want to achieve and how your hair is, then you get tailored feedback on which products you need and how to go about achieving your dream shade! 😃 The ones helping you are trained hairdressers 😍👌 You can find the test in our app under Beauty Scan or on the website here: lyko.com/sv/beauty-scan/harfargstestet Good luck!

      1 likes
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  • 1 month
    verified customer

    Turned red-black and never came out

    Bought a reddish-brown color espresso and had to use head and shoulders and baking soda with lemon juice maybe 10 times because it refuses to budge! I wanted a natural reddish-brown tone for summer for a change, but it turned dark and with an unnatural tone like black cherry, which is super pretty but not at all what the packaging showed, so I am disappointed. Now it's a new year and the color is still there, so red but bleached now, I don't think it's a toner but permanent color. Buy Schwarzkopf's toner instead, it looks like it will and is👍🏻

    Translated from swedish

    1 product in post Turned red-black and never came out
    2164 views
    • Hairdresser at Lyko
      1 month
      Hey Liza! 👋🏼 Thank you for taking the time to review and share your experience with this intensive dye. Getting a desired result is never fun 😫 Colors are measured on a scale of 1-10, where 1=black and 10=blonde, so you can more easily understand how dark this dye is. It is at a lightness level of 4. If you have previously treated hair or dry/brittle hair, the color can also turn out darker than you expected 🤗 To remove the unwanted color, you use this color remover 👌🏼lyko.com/sv/colourless/colourless-haircolour-remover-max-condit For further tips and recommendations, I highly recommend that you take our Hair Color Test. We who help you are trained hairdressers 🥰 Here you can find the Hair Color Test 👉🏼 lyko.com/sv/beauty-scan/harfargstestet Take care! 🤍

      1 likes
    to leave a comment
  • 1 month

    Evens out (Cool beige blonde)

    I had three different colors in my hair (dark blonde, lighter blonde, and cold cold purple at the tips). After using cool beige, the color evened out without turning yellow. Perfect solution if you want to even out the color!

    Translated from swedish

    1 product in post Evens out (Cool beige blonde)
    1 likes
    2022 views
    to leave a comment

Wella ProfessionalsColor TouchPure Naturals Medium Brown 4/0

25 reviews, 3.6 on average
159 kr
Ord. price 212 kr25
Offer valid through
Free delivery option available from 200 kr, can be sent immediately

More shades

Description
Ingredients

Color Touch Pure Naturals Medium Brown 4/0 is a demi-permanent colour treatment for irresistible shine and color vibrancy. This professional hair color and care kit makes home application simple and mess free, with results in just 20 minutes. Use Color Touch to touch up roots and blend away greys, with up to 50% coverage, 63% more shine and up to 57% more multi-faceted colour compared to untreated hair. This gentle formula is free from ammonia and silicones, and is enriched with the exclusive Light²Color Complex which creates an intense vibrancy and shine that lasts for up to 28 washes. Pure Naturals is our line for natural color results with shades ranging from light blonde to black.
Wella Professionals is the No.1 Salon Color Brand* in the world - trusted by professionals, loved by hair. Achieve salon quality results at home with Color Touch Demi-Permanent Hair Color in Medium Brown. Follow with Wella Professionals Color Brilliance Shampoo and Conditioner for best results.

*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.


Use:
1. Apply Color Touch to freshly washed, towel-dried hair.
2. Comb in & leave for 20 mins.
3. Rinse away with warm water.
4. Follow with Color Brilliance Mask for best results.

130 ml

Often bought together

459 kr
347 kr

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