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Rating: 4Based on 61 reviews
  • Most helpful positive
    The post was made 1 years
    Rating: 5 out of 5

    Fantastic hair color😊

    I have bleached my hair at home for many years, eventually got tired of having super dry and damaged hair. So I decided to go back to my natural color. It was a very scary decision, but I was very tired of blonde hair and it was a lot of work to maintain the color and health of my hair. I decided to try Wella color touch, as it is not a super permanent color. The color faded slowly but surely, after 5 months almost all the color was gone again. I had very bleached hair, so some of the color will of course remain anyway, but I actually think it just turned out nice😇 I used the color 7.1, and was very pleased with it, it is a lovely cool brown color. (I had to get 2 boxes to color all my hair.) Before and after picture🧖‍♀️
    1 product in post Fantastic hair color😊
    65452 views
    • The user's roll: Hairdresser at Lyko. The comment was made 5 months
      Hi Elin! 👋🏼😊 I helped you earlier today via email 🤩 There I suggested that you mix 9.5-1 with 9.5-4 👌🏼 It’s going to be super pretty! Have a nice day 🤍
      2 likes
  • The post was made 3 days

    Switch

    I have used Color Fresh 5/4 for many years. What can I use now that it has been discontinued?
    1 product in post Switch
    444 views
    • The user's roll: Customer service at Lyko. The comment was made 1 day
      Hi!🫧 You could check out this Wella Professionals Color Touch Deep Brown Dark Maple Brown 5/71 🤗💫 Good luck 💫
  • The user's roll: Lyko Creator. The post was made 5 days
    Rating: 5 out of 5

    Beautiful color

    Used this product in color 9/16, and the color turned out so beautiful.💜 My hair was bleached and dry. This hair color added shine and the hair feels healthier because of the pigments, without losing the brightness. I maintain the color with purple shampoo! I wash my hair every day, now it’s been 5 days, and the color still looks the same! Will buy again the day I need a proper refresh! Recommended✨
    1 product in post Beautiful color
    789 views
  • The user's roll: Lyko Creator. The post was made 6 days
    Rating: 3 out of 5
    verified customer

    Like a treatment – but wished for more results

    The hair really became shiny and feels very healthy. Definitely worth using just for that reason. I chose a color that I hoped would tone down the orange tones in my hair and mute my gray strands. There was a slight color difference, but very little. If it were a bit cheaper, I would probably buy it again just because of the shine that has lasted through many washes!
    1 product in post Like a treatment – but wished for more results
    641 views
  • The post was made 6 days

    A question

    If I have very blonde (almost white/very light) hair, can I use 9/97 on the bleached hair to get it closer to my roots?
    1 product in post A question
    542 views
    • The user's roll: Customer service at Lyko. The comment was made 6 days
      Tjenixen N.P! 👋🏽 Oh, I recommend that you email frisoren@lyko.com and feel free to include some pictures of your hair. You will then receive an expert response based on your picture and wishes. 🥰 Have a nice day! 🌞
  • The post was made 1 week

    A question!

    Hi, I wonder if I can use the color Medium Blonde 7/0 to get my whole hair the same color as my roots, or do you recommend another color?
    1 product in post A question!
    1093 views
    • The user's roll: Hairdresser at Lyko. The comment was made 1 week
      Hi Elsa! 👋🏼😊 Since you want to darken bleached hair to the same level as your natural roots, the hair needs to be pre-pigmented first. If you apply a 7/0 directly on bleached hair, the result can otherwise become dull or turn greenish 💚 Based on the picture you sent, you therefore need to first add warm pigments back into the hair and then apply the right shade to get an even and natural result ✨ Feel free to email me at frisoren@lyko.com, and I can guide you further on which shades you can use and how to proceed 🥰 Take care! ⭐
      1 likes
  • The post was made 1 week

    Hair wash with or without conditioner?

    Is it enough to just shampoo, or should you also use conditioner when washing hair before coloring?
    1 product in post Hair wash with or without conditioner?
    686 views
    • The user's roll: Hairdresser at Lyko. The comment was made 1 week
      Hi Elin! 👋🏼😊 Before coloring, you can wash your hair with shampoo as usual. Conditioner is not needed before coloring, so you can skip it for that wash and use the Color Brilliance Mask after rinsing out the color 🥰 Have a nice day ⭐
      1 likes
  • The post was made 1 week

    Tone down yellow/orange tones

    Hi! I've done highlights and want to tone down my warm tones. Which color should I use? 🌸☀️
    1 product in post Tone down yellow/orange tones
    1057 views
    • The comment was made 1 week
      Thanks 😁 Same to you ☀️
  • The post was made 2 weeks

    Hair Color

    Hi, I have quite light gray hairs, but in the middle of my hair it's mixed with my natural color and the gray that I like. Now I want to lighten up my head a bit. I've had 6.0 Wella. Which do you recommend?
    1 product in post Hair Color
    1211 views
    • The comment was made 2 weeks
      Thank you so much for your help, wishing you the same 🌸💕
      1 likes
  • The post was made 3 weeks

    Color cooler

    Hi, if my natural hair now is dark blonde but leaning towards warmer tones with slight red highlights, and I would like a slightly darker cool brown color, is this the right one for me?
    1 product in post Color cooler
    1366 views
    • The user's roll: Hairdresser at Lyko. The comment was made 3 weeks
      Hi Felicia! 👋🏼😊 It's hard to say for sure without seeing your hair today, as the result is affected by which warm pigments are in the hair and what your current color looks like 🙈🥰 Based on your description, this shade might be a bit too light if the goal is a darker cool brown color. Please send a picture of your hair in daylight as well as a picture of the color you want to achieve, so I can help you find a shade that fits better 😊 You can reach me at frisoren@lyko.com 💌 Have a nice day! ☀️
  • The post was made 4 weeks
    Rating: 5 out of 5
    verified customer

    So good!

    My favorite for cold blonde hair🫶🏻
    1 product in post So good!
    1690 views

Wella ProfessionalsColor TouchRich Natural Platinum Blonde 10/81

Sale price 113,25 kr.
Without campaign 151 kr.
Combo Deal 25%
The price applies when you buy 2 items for a total of 279 kr..
Offer valid through
Free delivery option available from 300 kr., can be sent immediately

More shades

Color Touch Rich Natural Platinum Blonde 10/81 is a demi-permanent colour treatment for irresistible shine and color vibrancy. This professional hair color and care kit makes home application simple and mess free, with results in just 20 minutes. Use Color Touch to touch up roots and blend away greys, with up to 50% coverage, 63% more shine and up to 57% more multi-faceted colour compared to untreated hair. This gentle formula is free from ammonia and silicones, and is enriched with the exclusive Light²Color Complex which creates an intense vibrancy and shine that lasts for up to 28 washes. Rich Naturals is our line for toning and neutralizing unwanted warm undertones, with shades ranging from cool platinum blonde to light brown.
Wella Professionals is the No.1 Salon Color Brand* in the world - trusted by professionals, loved by hair. Achieve salon quality results at home with Color Touch Demi-Permanent Hair Color in Platinum Blonde. Follow with Wella Professionals Color Brilliance Shampoo and Conditioner for best results.

*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

Use:
1. Apply Color Touch to freshly washed, towel-dried hair.
2. Comb in & leave for 20 mins.
3. Rinse away with warm water.
4. Follow with Color Brilliance Mask for best results.

130 ml

  • Category:Toning

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