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3.9
Based on 22 reviews
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  • Most helpful positive
    3 months

    Fantastic hair color😊

    I have bleached my hair at home for many years, eventually got tired of having super dry and damaged hair. So I decided to go back to my natural color. It was a very scary decision, but I was very tired of blonde hair and it was a lot of work to maintain the color and health of my hair. I decided to try Wella color touch, as it is not a super permanent color. The color faded slowly but surely, after 5 months almost all the color was gone again. I had very bleached hair, so some of the color will of course remain anyway, but I actually think it just turned out nice😇 I used the color 7.1, and was very pleased with it, it is a lovely cool brown color. (I had to get 2 boxes to color all my hair.) Before and after picture🧖‍♀️
    9 likes
    8895 views
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  • 1 day

    Cooler tone?

    This is what my hair looks like now, but I want to get a lighter or cooler tone without using bleach, so which would you recommend?
    1 product in post Cooler tone?
    1 likes
    531 views
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  • 1 day
    verified customer

    Turned red-black and never came out

    Bought a reddish-brown color espresso and had to use head and shoulders and baking soda with lemon juice maybe 10 times because it refuses to budge! I wanted a natural reddish-brown tone for summer for a change, but it turned dark and with an unnatural tone like black cherry, which is super pretty but not at all what the packaging showed, so I am disappointed. Now it's a new year and the color is still there, so red but bleached now, I don't think it's a toner but permanent color. Buy Schwarzkopf's toner instead, it looks like it will and is👍🏻
    1 product in post Turned red-black and never came out
    138 views
    • Hairdresser at Lyko
      4 hours
      Hey Liza! 👋🏼 Thank you for taking the time to review and share your experience with this intensive dye. Getting a desired result is never fun 😫 Colors are measured on a scale of 1-10, where 1=black and 10=blonde, so you can more easily understand how dark this dye is. It is at a lightness level of 4. If you have previously treated hair or dry/brittle hair, the color can also turn out darker than you expected 🤗 To remove the unwanted color, you use this color remover 👌🏼lyko.com/sv/colourless/colourless-haircolour-remover-max-condit For further tips and recommendations, I highly recommend that you take our Hair Color Test. We who help you are trained hairdressers 🥰 Here you can find the Hair Color Test 👉🏼 lyko.com/sv/beauty-scan/harfargstestet Take care! 🤍
      1 likes
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  • 5 days

    Evens out (Cool beige blonde)

    I had three different colors in my hair (dark blonde, lighter blonde, and cold cold purple at the tips). After using cool beige, the color evened out without turning yellow. Perfect solution if you want to even out the color!
    1 product in post Evens out (Cool beige blonde)
    394 views
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  • 1 week

    Color Choice

    Hi! I want a cool brown color, is 4/0 right for me then?
    1 product in post Color Choice
    1 likes
    565 views
    • Customer service at Lyko
      6 days
      Hey Sandra 👋🏼😊 This beauty is a neutral brown shade. It gives a natural result without warm or cool undertones, perfect for you if you want a classic medium-dark brown color 🤍 If you want a cooler result, I highly recommend that you take our hair color test. Our hairdressers can give you expert advice and help you find the right shade to achieve the perfect tone 👇🏼 lyko.com/sv/beauty-scan2 All the best!
      1 likes
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  • 1 week

    Simple and beautiful! (9/97)

    First time I'm trying to tone my hair myself at home. Bleached highlights from before and started to get roots, so I wanted to try to soften the contrast and at the same time get rid of the yellow/orange tones. However, I really couldn't comb through my hair after I applied the toner 😂 it was so tangled that I just ignored it, turned out great anyway! Super pretty beige/blonde shade ✨
    1 product in post Simple and beautiful! (9/97)
    7 likes
    2338 views
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  • 1 week

    Difference

    What is the difference between 9/97 and 9/97? Does this count as a permanent hair color? Grateful for the answer 🤷‍♀️
    1 product in post Difference
    591 views
    • 6 days
      Hehe, sorry for the mistake. Thanks for the help!! 🥰
      1 likes
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  • 2 weeks

    Mix?

    Hey! Can I mix chocolate brown with light brown? I’ve dyed my red hair towards the cooler side but there’s still a bit of red near Revlon 500 color bomb.
    1 product in post Mix?
    2195 views
    • Hairdresser at Lyko
      1 week
      Hey Jana! 👋🏻 You can absolutely mix the colors together, since you are so red, you will get a warm red-brown hair color 🥰 Have a nice day 🥶🏻
    to leave a comment
  • 3 weeks

    Recommending!

    Used the color 7/1 and it turned out really nice on the hair.
    1330 views
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  • 1 month

    Bleaching

    Hi, Do any of these colors bleach, or do they sit on top of the hair strand? I would like to give my hair a cooler tone but without bleaching.
    1 product in post Bleaching
    2584 views
    • Hairdresser at Lyko
      1 month
      Hey Anna! 👋🏻 This is an intensive tint, which means it lays around the strands and lasts for about 25 washes - depending on the hair's starting condition 🎨 If you apply a tint that is lighter than your own color, some lightening may occur. To find the perfect shade for your hair, I can highly recommend our hair color test 😍 The link to the test is here → lyko.com/sv/beauty-scan Hope this could be helpful! Take care 🎉🏽🎈
    to leave a comment
  • 1 month

    Can I use Wella Color Touch 9/97

    My hair is blonde but has a brown blonde regrowth. Is there a big risk that it will turn green? Does the color lift my roots? I want to keep them in my natural color but get a more beige shade in my hair. Picture of my current hair color The second picture is an inspo picture (with a darker color) I understand that it’s hard to get an exact hair color if you don’t go to the hairdresser, but I’m happy as long as it doesn’t turn green but more bronde beige color where I can start from my natural base color.😇
    1 product in post Can I use Wella Color Touch 9/97
    5 likes
    4826 views
    • 1 month
      Very pretty ❤️
    to leave a comment

Wella ProfessionalsColor TouchRich Natural Medium Ash Blonde 7/1

22 reviews, 3.9 on average
150 kr
Rec. price 235 kr
Free delivery option available from 200 kr, can be sent immediately

More shades

Description
Ingredients

Color Touch Rich Natural Medium Ash Blonde 7/1 is a demi-permanent colour treatment for irresistible shine and color vibrancy. This professional hair color and care kit makes home application simple and mess free, with results in just 20 minutes. Use Color Touch to touch up roots and blend away greys, with up to 50% coverage, 63% more shine and up to 57% more multi-faceted colour compared to untreated hair. This gentle formula is free from ammonia and silicones, and is enriched with the exclusive Light²Color Complex which creates an intense vibrancy and shine that lasts for up to 28 washes. Rich Naturals is our line for toning and neutralizing unwanted warm undertones, with shades ranging from cool platinum blonde to light brown.
Wella Professionals is the No.1 Salon Color Brand* in the world - trusted by professionals, loved by hair. Achieve salon quality results at home with Color Touch Demi-Permanent Hair Color in Medium Ash Blonde. Follow with Wella Professionals Color Brilliance Shampoo and Conditioner for best results.

*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

Use:
1. Apply Color Touch to freshly washed, towel-dried hair.
2. Comb in & leave for 20 mins.
3. Rinse away with warm water.
4. Follow with Color Brilliance Mask for best results.

130 ml

Often bought together

639 kr
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