Wella ProfessionalsColor TouchRich Natural Medium Ash Blonde 7/1
Color Touch Rich Natural Medium Ash Blonde 7/1 is a demi-permanent colour treatment for irresistible shine and color vibrancy. This professional hair color and care kit makes home application simple and mess free, with results in just 20 minutes. Use Color Touch to touch up roots and blend away greys, with up to 50% coverage, 63% more shine and up to 57% more multi-faceted colour compared to untreated hair. This gentle formula is free from ammonia and silicones, and is enriched with the exclusive Light²Color Complex which creates an intense vibrancy and shine that lasts for up to 28 washes. Rich Naturals is our line for toning and neutralizing unwanted warm undertones, with shades ranging from cool platinum blonde to light brown.
Wella Professionals is the No.1 Salon Color Brand* in the world - trusted by professionals, loved by hair. Achieve salon quality results at home with Color Touch Demi-Permanent Hair Color in Medium Ash Blonde. Follow with Wella Professionals Color Brilliance Shampoo and Conditioner for best results.
*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.
Use:
1. Apply Color Touch to freshly washed, towel-dried hair.
2. Comb in & leave for 20 mins.
3. Rinse away with warm water.
4. Follow with Color Brilliance Mask for best results.
130 ml
- Category:Hair Color
- Article number:1330-684-0012
User images
Reviews & comments
- Most helpful positive
Marte
2 weeks agoFantastic hair color😊
I have bleached my hair at home for many years, eventually got tired of having super dry and damaged hair. So I decided to go back to my natural color. It was a very scary decision, but I was very tired of blonde hair and it was a lot of work to maintain the color and health of my hair. I decided to try Wella color touch, as it is not a super permanent color. The color faded slowly but surely, after 5 months almost all the color was out again. I had very bleached hair, so some of the color will of course remain, but I actually think it turned out nice😇 I used the color 7.1, and was very happy with it🥰 (I had to use 2 boxes to color all my hair.) Before and after picture🖼️
5 likes3868 viewsKaroline
1 week agoHey! Did you do this in our washed hair, or dry hair? It looked really nice :)
to leave a comment Senii
2 days agoHi
Hi I dyed my hair brown, and no matter which color I choose, it turns red because I have a lot of red pigments in my hair and need a toner that can tone down the red tones. Which toner would you recommend?1 likes214 viewsEmma
Customer service at Lyko1 day agoHey Senii I also think it can be a bit tricky with hair color and shades, I’m not trained myself.. (UNFORTUNATELY) I would strongly recommend doing our hair color test in our LYKO app. There you can do a professional hair test and get tailored feedback to achieve the exact shade you dream of. The ones helping you are trained hairdressers and hair experts. You can find the test via this link: lyko.com/sv/beauty-scan2 All the best!
to leave a commentEmelie
2 weeks agoHi
Should I wash my hair first with just shampoo, or should I use conditioner too? I was thinking because conditioner closes the hair, or does it not matter?1193 viewsJosefine
Customer service at Lyko2 weeks agoHey hey Emelie I think you’re thinking absolutely right - wash your hair with only shampoo before towel drying it and then tone it ✨ When that’s done and you’ve rinsed out the toner, it’s great to finish with a mask and conditioner to keep the pigments as long as possible 🤩 Good luck!
to leave a commentSelma
2 weeks agoMix the color
Do you need to buy something to mix in, or can you do it in the bottle?982 viewsMaria L.
Customer service at Lyko2 weeks agoHey Selma! It works great to mix in the bottle that comes with it Take care!
to leave a comment- 935 views
Karoline Amalie
4 weeks ago10.81
Hi! Will 10.81 lighten the hair at all? Looking at the image description, it shows that «one level lower» will lighten?1165 viewsBetina
Hairdresser at Lyko4 weeks agoHey Karoline Amalie! 💖 This is an intensive tint that is mixed with hydrogen peroxide, which 'activates' the color - which can then help to lighten/lift the color a bit. This really depends on what starting point you have to begin with! I wouldn't use this if you want to lighten your hair, as there are many more options that are more directly aimed at this. Feel free to check out our Hair Color Test in the app, where I can help guide you on what you can use in your home salon! 🎨 Have a nice day. 👋🏼
to leave a commentEmma
1 month ago899 viewsTuva
1 month ago889 viewsEmelie
Customer service at Lyko1 month agoHello there Tuva 🤗 How unfortunate that this toner didn't meet your expectations for neutralizing your warm tones in your hair. Maybe this shade just wasn't quite right for you. I want to recommend our hair color test where you can get tips on toners that might suit your hair color better 😍 Just go to my pages and at the bottom you can find the link to Beauty Scan and then click through 🙏 Good luck! 🙈
to leave a comment
