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4.0
Based on 18 reviews
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  • Most helpful positive
    2 months

    Fantastic hair color😊

    I have bleached my hair at home for many years, eventually got tired of having super dry and damaged hair. So I decided to go back to my natural color. It was a very scary decision, but I was very tired of blonde hair and it was a lot of work to maintain the color and health of my hair. I decided to try Wella color touch, as it is not a super permanent color. The color faded slowly but surely, after 5 months almost all the color was gone again. I had very bleached hair, so some of the color will of course remain anyway, but I actually think it just turned out nice😇 I used the color 7.1, and was very pleased with it, it is a lovely cool brown color. (I had to get 2 boxes to color all my hair.) Before and after picture🧖‍♀️
    8 likes
    6754 views
    • 1 week
      Weird question… But can I message you privately? I’d love to see more pictures. I have the exact same hair color you had before, and I really want to try this but I’m so scared thinking about how many mistakes I’ve made before 😢🙏🏻
    to leave a comment
  • 1 week

    Bleaching

    Hi, Do any of these colors bleach, or do they sit on top of the hair strand? I would like to give my hair a cooler tone but without bleaching.
    1 product in post Bleaching
    590 views
    • Hairdresser at Lyko
      1 week
      Hey Anna! 👋🏻 This is an intensive tint, which means it lays around the strands and lasts for about 25 washes - depending on the hair's starting condition 🎨 If you apply a tint that is lighter than your own color, some lightening may occur. To find the perfect shade for your hair, I can highly recommend our hair color test 😍 The link to the test is here → lyko.com/sv/beauty-scan Hope this could be helpful! Take care 🎉🏽🎈
    to leave a comment
  • 2 weeks

    Can I use Wella Color Touch 9/97

    My hair is blonde but has a brown blonde regrowth. Is there a big risk that it will turn green? Does the color lift my roots? I want to keep them in my natural color but get a more beige shade in my hair. Picture of my current hair color The second picture is an inspo picture (with a darker color) I understand that it’s hard to get an exact hair color if you don’t go to the hairdresser, but I’m happy as long as it doesn’t turn green but more bronde beige color where I can start from my natural base color.😇
    1 product in post Can I use Wella Color Touch 9/97
    5 likes
    2189 views
    • 1 week
      Very pretty ❤️
    to leave a comment
  • 3 weeks

    Mixing colors?

    Hi, could one mix two colors for example, and how would that turn out? I’m thinking of mixing 10/81 with 9/97 to get a lighter shade of 9/97 like! Thankful for a reply :)
    1 product in post Mixing colors?
    1 likes
    1379 views
    • Customer service at Lyko
      3 weeks
      Hello there Olivia!👋 I totally understand, it can be tricky to find the perfect shade! That's why I want to warmly recommend our hair color test on the website. 👩‍🎤✨ It's like having your own hairdresser at hand – the test gives you professional advice on exactly which products and color tones suit you best to achieve your dream shade. The test is developed by trained hairdressers and hair professionals who really know what they are doing. 😍👏 Here’s the link to get started: lyko.com/sv/beauty-scan2 Have a fantastic day 🌸
    to leave a comment
  • 1 month

    Hi!

    Is there any difference between this product and Montibello Denuee 7.12? I want to tone down orange tones in my light brown hair, and I was recommended by your stylist to use Montibello 7.12. I just want to know the difference between these products and which one you think is best? Best regards, Mona
    1 likes
    1424 views
    • 4 weeks
      Thank you so much, I bought two packs of Montibello, so I hope it turns out well❤️🤩
    to leave a comment
  • 1 month

    Hi!

    Is there any difference between this product and Montibello denuee 7.12? I want to tone down orange tones in my light brown hair, and I was recommended by your stylist to use Montibello 7.12. I just want to know the difference between these products and which one you think is best? Best regards, Mona
    1 likes
    1174 views
    • Employees at Lyko
      4 weeks
      Hey Mona! Both Wella Color Touch 7.1 and Montibello Dénuèe 7.12 are good options to tone down orange shades in the hair. Wella Color Touch 7.1 is a demi-permanent color that is gentle and gives a shiny result. It contains ash tones that effectively neutralize warmth. Montibello Dénuèe 7.12 is permanent and has both ash and pearl tones, which provide an even stronger reduction of orange tones while also moisturizing the hair. If you want a gentle color that doesn't last as long, choose Wella 7.1. For a more intense and long-lasting effect, choose Montibello 7.12. Both work excellently! Good luck!
    to leave a comment
  • 1 month

    Achieve 8/1

    I want to dye my hair 8/1. But if it doesn't exist, can you mix 8.0 with 7.1 or 8/87 with 7.1? I want a demi or semi hair diy that is closest to 8.1 but unfortunately I can't find it.
    1 product in post Achieve 8/1
    1294 views
    to leave a comment
  • 1 month

    Shade

    Can I mix 6/7 Chocolate with 6/0 Dark Blonde? What shade will my hair get? I have previously had dark brown hair but don’t want it that dark now. My hair has become thin after cancer treatment. I also need to match it with my face color, and it should look natural. Thankful for advice!
    1 product in post Shade
    1294 views
    • 1 month
      So good! My hairdresser recommends me 1/3 of 6/71 and 2/3 of 7/0. It will be too dark otherwise. I will test it, because I think it should work.
    to leave a comment
  • 1 month
    verified customer

    Toning

    I have been using this for several months and think it does the job well. ☺️
    1 product in post Toning
    1238 views
    to leave a comment
  • Can you mix

    Can you mix these colors? Icy Ash Blonde 9/16 and 7-1
    1 product in post Can you mix
    1363 views
    • Customer service at Lyko
      1 month
      Hey! Yes, it is generally possible to mix these shades – Icy Ash Blonde 9/16 and 7-1 from Wella Professionals Color Touch – to create a custom shade. Icy Ash Blonde 9/16 is a light, ashy blonde tone while 7-1 is a darker ashy tone, which means the mixture will give a slightly darker blonde color with a cool tone! Keep in mind that the result can vary depending on your natural hair color and the starting condition of your hair. It’s often a good idea to do a test strand first to see exactly how the color will look on your hair! Take care!
      1 likes
    to leave a comment
  • 1 month
    verified customer

    Nice color

    My wish was an ash/dark blonde result, and I really like the color. I will continue to order.
    3 likes
    4130 views
    to leave a comment

Wella ProfessionalsColor TouchRich Natural Medium Ash Blonde 7/1

18 reviews, 4 on average
212 kr
Rec. price 235 kr
Free delivery option available, can be sent immediately

More shades

Description
Ingredients

Color Touch Rich Natural Medium Ash Blonde 7/1 is a demi-permanent colour treatment for irresistible shine and color vibrancy. This professional hair color and care kit makes home application simple and mess free, with results in just 20 minutes. Use Color Touch to touch up roots and blend away greys, with up to 50% coverage, 63% more shine and up to 57% more multi-faceted colour compared to untreated hair. This gentle formula is free from ammonia and silicones, and is enriched with the exclusive Light²Color Complex which creates an intense vibrancy and shine that lasts for up to 28 washes. Rich Naturals is our line for toning and neutralizing unwanted warm undertones, with shades ranging from cool platinum blonde to light brown.
Wella Professionals is the No.1 Salon Color Brand* in the world - trusted by professionals, loved by hair. Achieve salon quality results at home with Color Touch Demi-Permanent Hair Color in Medium Ash Blonde. Follow with Wella Professionals Color Brilliance Shampoo and Conditioner for best results.

*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

Use:
1. Apply Color Touch to freshly washed, towel-dried hair.
2. Comb in & leave for 20 mins.
3. Rinse away with warm water.
4. Follow with Color Brilliance Mask for best results.

130 ml

Customer service