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Rating: 4.1Based on 53 reviews
  • Most helpful positive

    Marte

    The post was made 1 years
    Rating: 5 out of 5

    Fantastic hair color😊

    I have bleached my hair at home for many years, eventually got tired of having super dry and damaged hair. So I decided to go back to my natural color. It was a very scary decision, but I was very tired of blonde hair and it was a lot of work to maintain the color and health of my hair. I decided to try Wella color touch, as it is not a super permanent color. The color faded slowly but surely, after 5 months almost all the color was gone again. I had very bleached hair, so some of the color will of course remain anyway, but I actually think it just turned out nice😇 I used the color 7.1, and was very pleased with it, it is a lovely cool brown color. (I had to get 2 boxes to color all my hair.) Before and after picture🧖‍♀️
    53557 views

    • Sofia

      The user's roll: Lyko Creator. The comment was made 1 month
      Hi Elin! 👋🏼😊 I helped you earlier today via email 🤩 There I suggested that you mix 9.5-1 with 9.5-4 👌🏼 It’s going to be super pretty! Have a nice day 🤍

  • Fanny

    The post was made 1 day

    Does this lighten the hair?

    Is there bleach in the product or is it a toner? So I’m not risking getting lighter than I already am by putting it in my hair?🙈
    1 product in post Does this lighten the hair?
    183 views

    • Emma

      The user's roll: Lyko Creator. The comment was made 1 day
      Hello Fanny 😊👋 No, this is an intensive toner and does not contain any bleaching properties! 🤍 All the best!

  • Maja

    The post was made 3 days

    Uncolored hair?

    Can you use this product on uncolored hair (so completely natural hair)? Because it sounds like it is more intended for those who have colored hair. And if so, what can I use instead that is not permanent color?🩷
    414 views

    • Sofia

      The user's roll: Lyko Creator. The comment was made 3 days
      Hi Maja! 👋🏼😊 Yes, this can also be used on uncolored hair 🤍 Wella Color Touch is a gentle tint that can be used to add tone, shine, and a soft color change even on natural hair 🤗 Have a nice day ☀️
      1 likes

  • Ebba

    The post was made 1 week

    Which color?

    Which shade of Wella Color Touch would suit me to freshen up? Preferably not darker, rather a bit lighter
    1 product in post Which color?
    1449 views

  • Marie

    The post was made 1 week

    7.73 and 7.7

    How do these differ? How long can one expect the color to maintain its shade? Does it cover gray hair?
    1 product in post 7.73 and 7.7
    884 views

    • Lovisa

      The user's roll: Lyko Creator. The comment was made 1 week
      Hi Marie! 👋 Great question! 7/73 gives a warm brown tone with distinct golden shades and more golden/bronze, while 7/7 is a pure neutral-to-warm medium brown without extra golden shades. When using, I always recommend testing the shade on a test strand in your hair to see how the result turns out on your specific hair! Color Touch is a demi-permanent intense toner without ammonia and lasts about up to 28 washes depending on washing routine and styling, and covers gray hair up to about 50% ✨ For longest durability, use color-protecting shampoo and conditioner, wash with cool water, and protect with heat protection when styling. All the best! 💛

  • Emelié Johansson

    The post was made 2 weeks
    Rating: 1 out of 5

    No result

    Completely useless color. There was no difference at all compared to before. Followed the instructions. I had hoped for lighter hair now for spring.
    1 product in post No result
    1299 views

  • Maja

    The post was made 2 weeks

    Question

    What color can I use or maybe even mix two colors to get: not too dark brown. More towards the cool side. My hair looks like this:
    1 product in post Question
    1966 views

    • Sofia

      The user's roll: Lyko Creator. The comment was made 2 weeks
      Hi Maja! 👋🏼😊 To help you choose the right shade, I need a bit more information about what you have previously done with your hair. From the picture, it looks like the hair might have been bleached before, and in that case, you often need to pre-pigment before making it darker. Otherwise, there is a risk that the result will be dull or have a greenish tint. Please feel free to email us at frisoren@lyko.com and we’ll be happy to help you further from there 💌 Have a nice day ☀️
      1 likes

  • Emi

    The user's roll: Lyko Creator. The post was made 2 weeks
    Rating: 5 out of 5
    verified customer

    Covers my gray hair

    Love this intense toner! Covers my gray strands so well and I've gotten so many compliments on my hair color after using this! I think the result lasts a long time and my hair feels fresh and nice despite the "coloring." Will keep buying!
    1 product in post Covers my gray hair
    1149 views

  • Mayaaaa042

    The post was made 2 weeks

    Orange tones

    Can I use any of these toners against the orange tones?
    1 product in post Orange tones
    2179 views

  • Sabina_83

    The post was made 2 weeks

    Remove warm/orange tones

    Hi, I have dyed my hair with L'Oréal Preference 7.1. The lengths turned out great, but at the roots I have warm tones that I want to get rid of. What is recommended?
    1 product in post Remove warm/orange tones
    1272 views

    • Sofia

      The user's roll: Lyko Creator. The comment was made 2 weeks
      Hi Sabina! 👋🏼😊 To better guide you to the right shade choice, I need to see a picture of your hair, please feel free to email me at frisoren@lyko.com 💌 Talk to you soon, take care 🫶🏼

  • Jaqueline

    The post was made 3 weeks
    Rating: 5 out of 5
    verified customer

    Best hair dye

    This is easily the best hair dye I've tried, it leaves the hair shiny and soft afterwards, unlike other hair dyes that are also very hard to rinse out! I also have very long and thick hair and one bottle is enough, so the price is really worth it! Love this and use ONLY this!
    1 product in post Best hair dye
    1860 views

Wella ProfessionalsColor TouchRich Natural Medium Ash Blonde 7/1

Sale price 16,16 €
Without campaign 20,20 €
Combo Deal 20%
The price applies when you buy 2 items for a total of 39 €.
Offer valid through
Free delivery option available from 30 €, can be sent immediately

More shades

Color Touch Rich Natural Medium Ash Blonde 7/1 is a demi-permanent colour treatment for irresistible shine and color vibrancy. This professional hair color and care kit makes home application simple and mess free, with results in just 20 minutes. Use Color Touch to touch up roots and blend away greys, with up to 50% coverage, 63% more shine and up to 57% more multi-faceted colour compared to untreated hair. This gentle formula is free from ammonia and silicones, and is enriched with the exclusive Light²Color Complex which creates an intense vibrancy and shine that lasts for up to 28 washes. Rich Naturals is our line for toning and neutralizing unwanted warm undertones, with shades ranging from cool platinum blonde to light brown.
Wella Professionals is the No.1 Salon Color Brand* in the world - trusted by professionals, loved by hair. Achieve salon quality results at home with Color Touch Demi-Permanent Hair Color in Medium Ash Blonde. Follow with Wella Professionals Color Brilliance Shampoo and Conditioner for best results.

*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

Use:
1. Apply Color Touch to freshly washed, towel-dried hair.
2. Comb in & leave for 20 mins.
3. Rinse away with warm water.
4. Follow with Color Brilliance Mask for best results.

130 ml

  • Category:Toning

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