Reviews & comments

• Most helpful positive

  Jessika

  3 months

  Rating: 4 out of 5

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  Good shampoo 😍

  As a #lykoinflutester, I have tested some products from #izelbeauty that are supposed to give ✨ really glowy and shiny hair. My hair: 🌊Wavy/curly if treated right 🌵Dry, dry, dry 🎨Bleached, colored, and generally abused 😅 to hide all the gray strands The product: 🌸🍬 The scent is WONDERFUL! Sweet and tangy fruity, almost like candy. I fell in love with the scent before I even tried the product BUT it smells STRONG and it lasts a long time. So if you are sensitive, this is a big no no 🚫 🫧 The shampoo lathers wonderfully and cleans well. ➖ The only real downside is that my hair feels dry afterwards... In summary, a good shampoo that does what it’s supposed to do, but I needed more moisture - hence not a full score. If you are sensitive to scents, you might want to avoid this shampoo, and the scent might not be easy to match with all perfumes... So that also brings it down a bit...

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  • Jessika

    3 months

    Thank you, prettiest@Aka

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• Most helpful negative

  Ella

  3 months

  Rating: 2 out of 5

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  comparable to ica shampoo

  I got to test products from Izel, super fun since hair products are the absolute most exciting thing I love to try new!☀️ I recognized the people behind the brand again, and that they are big on TikTok, which still makes you have higher expectations than if it’s a completely unknown brand. As many others have written, all these products smell extremely strong and very SWEET! I like when my hair smells fresh and clean, and these felt more like I had some perfume in my hair afterwards. I can imagine that the scent of these suits very young people, which is probably also their target group🌸 No matter how much I try, I can’t find anything that stands out with these, neither the appearance nor the content, it feels more like a finished product that someone put their name on. It’s definitely not that I would throw them away, my hair gets clean, but I would get at least as good results from a cheap shampoo from ica. Unfortunately, no favorite for me this time, hope these products suit someone else better⭐️ #LYKOINFLUTESTER #IZELBEAUTY

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  7 likes

  1 comment

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  • Sotnosen

    3 months

    Great review and what fantastic beautiful hair you have 🥰

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• Silje Marie

  2 weeks

  Rating: 3 out of 5

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  Very good scent!

  Hi! 🧖‍♀️ 30-year-old woman with Nordic thin hair that gets greasy quickly. It needs good care, as it is highlighted lighter. I have been lucky to try the hair care series from Izel Beauty for about a month. This has consisted of 1) Shine & Repair Shampoo, 2) Shine & Repair Conditioner, 3) Shine & Repair Hair Mask, 4) Hair Perfecting Shine Serum, and 5) Gloss Shield Heat Protection. 🌸 Shine & Repair Shampoo: + Good scent + Nice bottle + Easy to lather up and into the hair - My hair feels a bit dry after use 🌸 Shine & Repair Conditioner + Good scent + Nice bottle + Easy to distribute in the hair +/- Does not give my hair enough moisture (but maybe it suits untreated hair better?) 🌸 Shine and Repair Hair Mask + Very easy to distribute + Good scent + Makes hair smooth and easy to comb + Gives hair good moisture +/- Okay packaging in a tube - might feel a bit more luxurious with a pump bottle, but that’s not so important - Hair gets greasy quickly and somewhat weighed down when I use this 🌸 Hair Perfecting Shine Serum + Easy to distribute in the hair + Smells good + Nice design, but a bit boring packaging in a tube + Hair feels smooth - Hair gets somewhat weighed down by this serum 🌸 Gloss Shield Heat Protection + Nice design on the spray bottle + Smells good + Easy to distribute in the hair +/- I don’t really notice a difference whether I use the spray or not, but I assume it does its job of protecting the hair, as it says it should help protect it up to 220 degrees ✨ All the products had very nice packaging, and they smelled incredibly good. The good scent lingers in the hair for several hours after use - but not in an overwhelming way. My hair does feel somewhat weighed down by these products, so on my highlighted, thin Nordic hair, it wasn’t quite optimal. But! I believe the series would suit someone with thicker, perhaps untreated, hair 💕 I will use up the products, and when they run out, I will miss the good scent! #lykoinflutester #izelbeauty

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• Caroline

  2 weeks

  Rating: 2 out of 5

  Budget-friendly, but not for me.

  Over the past two months, I have had the opportunity to test a complete hair care line from IZEL Beauty as part of my role as a #Influtester. Here comes my honest experience! 🌸 First impression – the scent The first thing I reacted to was the scent. It reminds me of a mix of vanilla ice cream, strawberries, and rose – a sweet and distinct scent that is noticeable during application but thankfully tones down as the hair dries. For my personal taste, the scent didn’t quite feel right for a hair care product, but since it doesn’t linger too long, it’s still a plus in my book. ✨ Packaging & design Here, IZEL Beauty really deserves praise. I like the sleek, discreet design and the snap lids on both the shampoo and conditioner – practical and hygienic, which is always a plus for me. 🫧 Effect & results When it comes to the products themselves, I was unfortunately not convinced. The shampoo is not particularly concentrated – I need to use quite a bit, especially since I usually wash my hair twice each time. For my fine, long hair that easily gets greasy, lacks volume, and tends to get frizzy, the line didn’t work particularly well. My hair felt quite dirty again shortly after washing, which for me is a dealbreaker. I also experienced that my hair became tangled, dry, and lifeless, even though I tried to combine it with a volumizing spray to give it an extra chance – without the desired result. 🎉 Conclusion Even though the line has its strengths, such as the packaging and the fact that the scent doesn’t linger too long, it unfortunately didn’t suit my taste when it comes to results and feel in the hair. I hope it can work better for someone else, but for me, it didn’t become a new favorite. #influtester #izelbeauty

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• Ebba

  3 weeks

  Rating: 5 out of 5

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  Fragrant shampoo

  I have the honor of being a Lyko influtester to try some hair products from izel. The first one I tested was this shampoo. My first reaction was how nice the packaging was. It looks very luxurious and smells really good. I think the shampoo is really good, it cleans deeply. I shampoo twice when washing my hair and only need to wash my hair 1-2 times a week without it getting overly greasy. I really like this shampoo a lot. It smells really good and gives a good result, I think. The packaging is easy to get product out of without getting too much, I use about as much shampoo as the size of a 5-cent coin. I am generally very satisfied with this product and really recommend it! Thank you Lyko for letting me test! #LYKOINFLUTESTER #IZELBEAUTY

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• Elina

  3 weeks

  Rating: 5 out of 5

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  Cleanses gently and smells good!

  I got to test Izel Beauty's hair care products, and the first thing I noticed was the strong but pleasant scent. The shampoo lathered just right and cleaned my hair effectively without making it feel squeaky dry. The texture was light and easy to spread. I have wavy and colored hair that needs gentle care and shine. My hair felt clean after washing but not dry. Excellent basic shampoo that is suitable for daily use. #lykoinflutester #izelbeauty

  
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• JENNY ABRAHAMSSON

  3 weeks

  Rating: 4 out of 5

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  Good🌸

  My hair type - Dyed blonde hair with thick hair and fine hair strands, dry ends I, as a #lykoinflutester, have been able to test products from #izelbeauty for about 3 weeks. This shampoo is really good, smells fantastic, and cleans the hair well. However, I think it dries the hair out a bit, but otherwise, it’s really good. I will definitely buy it again. I took before and after pictures after using this series for 3 weeks.

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• Meery

  3 weeks

  Rating: 2 out of 5

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  Shine & Repair Shampoo 🍬

  The shampoo has a pleasant make-up scent and reminds me of a candy bag. It lathers well and leaves the hair clean and fresh. Additionally, the shampoo smooths the hair and makes it soft. Unfortunately, even though the moisture is good, the shampoo feels a bit heavy in my hair. The next day, my hair looks a bit flat and doesn't feel as light or airy as I would like. I have also tried this shampoo with products from other brands, but it’s not quite perfect for my hair. Although the product's cleansing power is good, it’s not the best choice if I’m looking for more volume and a lighter feel. #LYKOINFLUTESTER #IZELBEAUTY

  
  3 likes

  1 comment

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  • Anni

    Customer service at Lyko

    3 weeks

    Hey Meery! Thank you for your detailed review 💖 It's a shame that the product didn't fully meet your expectations. But it's nice to hear that the product got used! 🥰 I personally love all products that smell sweet! 🍭 Have a wonderful start to the week ✨

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• Veera

  3 weeks

  Rating: 4 out of 5

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  Shine & Repair Shampoo

  I have been using IZEL shampoo for about a month now, and during that time I have noticed that my hair is smoother and doesn't tangle as easily as before. The product is, in my opinion, economical for long and thick hair. The scent has been particularly very pleasant, and I have received compliments about it. The appearance and quality of the product positively surprised me; the bottle is really aesthetically beautiful, and the product itself is of really high quality. I recommend it especially for those whose hair is dry and needs that extra moisture, as well as liveliness and shine. #lykoinflutester #izelbeauty

  

  
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• Niina

  4 weeks

  Rating: 5 out of 5

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  Shampoo for fragrance lovers

  The absolute advantage of this product is its truly lovely scent! The scent is wonderfully sweet, yet fresh. The scent makes using the product feel very luxurious, and best of all, the scent also lingers in the hair for several days after washing! However, due to the strong fragrance, I wouldn't recommend this product for those sensitive to scents, but if you love fragrances, you should definitely give this product a try. I also have nothing bad to say about the product's functionality. I've tested the product a few times now, and this shampoo cleanses the hair completely and leaves it wonderfully fresh. The product lathers well, which adds to the ease of use. It's also very economical, as even a small amount is enough to cleanse my long and thick hair! One more note about the appearance of the container. All products in this series look lovely, and they are worth displaying in the bathroom. The understated and elegant jar fits perfectly with this product, in my opinion. This product will definitely become part of my routine, and it's fantastic that I got to know the product line, as unfortunately, I hadn't heard of the brand before I received these to test.

  
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• Cattis

  4 weeks

  Rating: 3 out of 5

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  An okay shampoo

  I have tested the IZEL BEAUTY Shine & Repair Shampoo. Since I have tested all the products together, I will therefore have a somewhat similar review structure. ✌️ Scent - All products smell really good, jasmine flower and some form of sweet candy, but I find that the floral scent lingers the most in the hair after the product has been left in. 🍬🌸 Appearance - I appreciate the little detail that the shampoo bottle is light and transparent, which reflects the appearance of the shampoo and made it easy to grab the right bottle in the shower, since the text is quite small and I, like many, am half blind with water in my face. 😅 Other - However, I don’t think this series gives “shine” more than others, I have experienced better shine results from other products in the same and lower price range unfortunately. I can stand behind the repair part, together with conditioner and hair mask my hair is more or less unscathed after a color removal. 👌 #lykoinflutester #izelbeauty

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• Victoria

  4 weeks

  Rating: 2 out of 5

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  Not a shampoo for me 💆🏼‍♀️

  I got to test this shampoo from #izelbeauty as a #lykoinflutester 🩷 I have normal hair with quite fine strands, which is a bit damaged after many rounds of bleaching. It is therefore dry, and I need moisture, moisture, and more moisture 💦 This shampoo is supposed to help repair and protect the hair from wear and split ends. The shampoo comes in a nice packaging that looks good in the shower 🤩 First impression is that it smells very strong - extremely sweet and candy-like. Not my cup of tea, but luckily the scent doesn’t linger for too long after washing. The shampoo lathers well, and the hair feels clean. I always do two rounds of shampoo to get my hair properly clean and free of dirt. However, I found that my hair feels very dry after use, which is a big disappointment for me. The hair also feels greasy again quickly 👎🏼 All in all, this was not a shampoo for me. The rest will be used to wash my makeup brushes with 😋

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  2 likes

  1 comment

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  • Frida

    Customer service at Lyko

    3 weeks

    Hey Victoria 🌺 Thank you so much for testing and sharing your honest experience as a #lykoinflutester – we really appreciate it! 🙌 It’s so unfortunate that this didn’t quite work for your hair – especially when you’re on the hunt for lots of moisture 💦 We completely understand the need when hair has been through bleaching and needs extra care. We’ll take your feedback on both scent and effect with us moving forward! A little tip: Feel free to take the hair test in the Lyko app! There you’ll get personalized recommendations based on your specific hair and needs 💇🏼‍♀️✨ It can be a great help in finding products that truly match your hair. Wishing you a lovely day ahead!

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