Reviews & comments

• Most helpful positive

  Jessika

  2 months

  Verifierad testare

  Good shampoo 😍

  As a #lykoinflutester, I have tested some products from #izelbeauty that are supposed to give ✨ really glowy and shiny hair. My hair: 🌊Wavy/curly if treated right 🌵Dry, dry, dry 🎨Bleached, colored, and generally abused 😅 to hide all the gray strands The product: 🌸🍬 The scent is WONDERFUL! Sweet and tangy fruity, almost like candy. I fell in love with the scent before I even tried the product BUT it smells STRONG and it lasts a long time. So if you are sensitive, this is a big no no 🚫 🫧 The shampoo lathers wonderfully and cleans well. ➖ The only real downside is that my hair feels dry afterwards... In summary, a good shampoo that does what it’s supposed to do, but I needed more moisture - hence not a full score. If you are sensitive to scents, you might want to avoid this shampoo, and the scent might not be easy to match with all perfumes... So that also brings it down a bit...

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  • Jessika

    2 months

    Thank you, prettiest@Aka

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• Most helpful negative

  Ella

  2 months

  Verifierad testare

  comparable to ica shampoo

  I got to test products from Izel, super fun since hair products are the absolute most exciting thing I love to try new!☀️ I recognized the people behind the brand again, and that they are big on TikTok, which still makes you have higher expectations than if it’s a completely unknown brand. As many others have written, all these products smell extremely strong and very SWEET! I like when my hair smells fresh and clean, and these felt more like I had some perfume in my hair afterwards. I can imagine that the scent of these suits very young people, which is probably also their target group🌸 No matter how much I try, I can’t find anything that stands out with these, neither the appearance nor the content, it feels more like a finished product that someone put their name on. It’s definitely not that I would throw them away, my hair gets clean, but I would get at least as good results from a cheap shampoo from ica. Unfortunately, no favorite for me this time, hope these products suit someone else better⭐️ #LYKOINFLUTESTER #IZELBEAUTY

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  7 likes

  1 comment

  425 views

  • Sotnosen

    2 months

    Great review and what fantastic beautiful hair you have 🥰

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• Ebba

  5 days

  Verifierad testare

  Fragrant shampoo

  I have the honor of being a Lyko influtester to try some hair products from izel. The first one I tested was this shampoo. My first reaction was how nice the packaging was. It looks very luxurious and smells really good. I think the shampoo is really good, it cleans deeply. I shampoo twice when washing my hair and only need to wash my hair 1-2 times a week without it getting overly greasy. I really like this shampoo a lot. It smells really good and gives a good result, I think. The packaging is easy to get product out of without getting too much, I use about as much shampoo as the size of a 5-cent coin. I am generally very satisfied with this product and really recommend it! Thank you Lyko for letting me test! #LYKOINFLUTESTER #IZELBEAUTY

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• Elina

  5 days

  Verifierad testare

  Cleanses gently and smells good!

  I got to test Izel Beauty's hair care products, and the first thing I noticed was the strong but pleasant scent. The shampoo lathered just right and cleaned my hair effectively without making it feel squeaky dry. The texture was light and easy to spread. I have wavy and colored hair that needs gentle care and shine. My hair felt clean after washing but not dry. Excellent basic shampoo that is suitable for daily use. #lykoinflutester #izelbeauty

  
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• JENNY ABRAHAMSSON

  6 days

  Verifierad testare

  Good🌸

  My hair type - Dyed blonde hair with thick hair and fine hair strands, dry ends I, as a #lykoinflutester, have been able to test products from #izelbeauty for about 3 weeks. This shampoo is really good, smells fantastic, and cleans the hair well. However, I think it dries the hair out a bit, but otherwise, it’s really good. I will definitely buy it again. I took before and after pictures after using this series for 3 weeks.

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• Meery

  6 days

  Verifierad testare

  Shine & Repair Shampoo 🍬

  The shampoo has a pleasant make-up scent and reminds me of a candy bag. It lathers well and leaves the hair clean and fresh. Additionally, the shampoo smooths the hair and makes it soft. Unfortunately, even though the moisture is good, the shampoo feels a bit heavy in my hair. The next day, my hair looks a bit flat and doesn't feel as light or airy as I would like. I have also tried this shampoo with products from other brands, but it’s not quite perfect for my hair. Although the product's cleansing power is good, it’s not the best choice if I’m looking for more volume and a lighter feel. #LYKOINFLUTESTER #IZELBEAUTY

  
  3 likes

  1 comment

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  • Anni

    Customer service at Lyko

    5 days

    Hey Meery! Thank you for your detailed review 💖 It's a shame that the product didn't fully meet your expectations. But it's nice to hear that the product got used! 🥰 I personally love all products that smell sweet! 🍭 Have a wonderful start to the week ✨

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• Veera

  6 days

  Verifierad testare

  Shine & Repair Shampoo

  I have been using IZEL shampoo for about a month now, and during that time I have noticed that my hair is smoother and doesn't tangle as easily as before. The product is, in my opinion, economical for long and thick hair. The scent has been particularly very pleasant, and I have received compliments about it. The appearance and quality of the product positively surprised me; the bottle is really aesthetically beautiful, and the product itself is of really high quality. I recommend it especially for those whose hair is dry and needs that extra moisture, as well as liveliness and shine. #lykoinflutester #izelbeauty

  

  
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• Niina

  1 week

  Verifierad testare

  Shampoo for fragrance lovers

  The absolute advantage of this product is its truly lovely scent! The scent is wonderfully sweet, yet fresh. The scent makes using the product feel very luxurious, and best of all, the scent also lingers in the hair for several days after washing! However, due to the strong fragrance, I wouldn't recommend this product for those sensitive to scents, but if you love fragrances, you should definitely give this product a try. I also have nothing bad to say about the product's functionality. I've tested the product a few times now, and this shampoo cleanses the hair completely and leaves it wonderfully fresh. The product lathers well, which adds to the ease of use. It's also very economical, as even a small amount is enough to cleanse my long and thick hair! One more note about the appearance of the container. All products in this series look lovely, and they are worth displaying in the bathroom. The understated and elegant jar fits perfectly with this product, in my opinion. This product will definitely become part of my routine, and it's fantastic that I got to know the product line, as unfortunately, I hadn't heard of the brand before I received these to test.

  
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• Cattis

  1 week

  Verifierad testare

  An okay shampoo

  I have tested the IZEL BEAUTY Shine & Repair Shampoo. Since I have tested all the products together, I will therefore have a somewhat similar review structure. ✌️ Scent - All products smell really good, jasmine flower and some form of sweet candy, but I find that the floral scent lingers the most in the hair after the product has been left in. 🍬🌸 Appearance - I appreciate the little detail that the shampoo bottle is light and transparent, which reflects the appearance of the shampoo and made it easy to grab the right bottle in the shower, since the text is quite small and I, like many, am half blind with water in my face. 😅 Other - However, I don’t think this series gives “shine” more than others, I have experienced better shine results from other products in the same and lower price range unfortunately. I can stand behind the repair part, together with conditioner and hair mask my hair is more or less unscathed after a color removal. 👌 #lykoinflutester #izelbeauty

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• Victoria

  1 week

  Verifierad testare

  Not a shampoo for me 💆🏼‍♀️

  I got to test this shampoo from #izelbeauty as a #lykoinflutester 🩷 I have normal hair with quite fine strands, which is a bit damaged after many rounds of bleaching. It is therefore dry, and I need moisture, moisture, and more moisture 💦 This shampoo is supposed to help repair and protect the hair from wear and split ends. The shampoo comes in a nice packaging that looks good in the shower 🤩 First impression is that it smells very strong - extremely sweet and candy-like. Not my cup of tea, but luckily the scent doesn’t linger for too long after washing. The shampoo lathers well, and the hair feels clean. I always do two rounds of shampoo to get my hair properly clean and free of dirt. However, I found that my hair feels very dry after use, which is a big disappointment for me. The hair also feels greasy again quickly 👎🏼 All in all, this was not a shampoo for me. The rest will be used to wash my makeup brushes with 😋

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  2 likes

  1 comment

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  • Frida

    Customer service at Lyko

    4 days

    Hey Victoria 🌺 Thank you so much for testing and sharing your honest experience as a #lykoinflutester – we really appreciate it! 🙌 It’s so unfortunate that this didn’t quite work for your hair – especially when you’re on the hunt for lots of moisture 💦 We completely understand the need when hair has been through bleaching and needs extra care. We’ll take your feedback on both scent and effect with us moving forward! A little tip: Feel free to take the hair test in the Lyko app! There you’ll get personalized recommendations based on your specific hair and needs 💇🏼‍♀️✨ It can be a great help in finding products that truly match your hair. Wishing you a lovely day ahead!

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• Love

  1 week

  Okay

  I have had the honor of testing some products from Izel beauty, which is fun since this is a completely new brand for me! One of these products is this shampoo. My hair has previously been bleached but is currently growing out my natural color, so right now there is only a small part of my lengths that are still bleached and a bit damaged. Otherwise, I have quite thin hair and it is very flat. My first reaction is that I love the packaging! Sleek and pretty, and the lid is perfect as it is easy to open in the shower with wet hands. When it comes to the product, it feels good when you use it. I always shampoo my hair twice, and on the second use, the product lathers up nicely and my hair feels clean. When you finally get out of the shower, your hair feels clean and good. For me, my hair stays clean for about 1.5-2 days, which is a bit shorter time than what my regular favorite shampoo does. But I have also tested shampoos that are worse than this. So to conclude: totally okay! My hair gets clean and feels good. It’s not the best product I’ve tested, but also not the worst. I would say it does what it’s supposed to do, but not really more than that! #lykoinflutester #izelbeauty

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• Janniche

  1 week

  A good shampoo!

  As a Lyko influtester, I have been so lucky to test the series from Izel Beauty. I really liked this shampoo, it smells really good, and it lathers well in the hair. This means that you generally need little product, which makes it last long🫧 If you are looking for a good shampoo at a reasonable price, I can really recommend Izel Beauty's💗 A plus for a nice and comfortable design for the whole series, shampoo included🌸 #LYKOINFLUTESTER #IZELBEAUTY

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