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Rating: 4.3Based on 123 reviews
  • Most helpful positive
    The user's roll: Lyko Creator. The post was made 1 years
    Rating: 5 out of 5
    verified customer

    This mascara IS waterproof!! 😱🀩🀳

    Finally, a truly hardcore, waterproof mascara that delivers on its promises! 😍 Are you team "I want to risk black dots and smudge under (and over) my eyes to avoid using anything other than a light remover or water"? You won't like this mascara. Are you (like meπŸ˜‹) team "I like to use remover for waterproof mascara to have a mascara where I can be sure that no matter the weather, workout, sun, everyday life, or party, I want to be completely sure that my mascara ONLY stays where it should and nowhere else"? Then you will adore this!!🀳 I accidentally ordered brown instead of black, but at this price, I can live with it by simply ordering a black one too ☺️ Here comes a slightly more nuanced review than "it's WATERPROOF" ☺️: I like the simple tube with a nice blue color and the simple "BBIA" label in silver metallic. The brush is small and doesn't look like much, but it actually gives separated lashes with color and is easy to reach all the way to the roots of the lashes. Another positive thing is that it’s super easy to apply on the lower lashes too, and with the insane durability, it actually stays there too 😱. The mascara can be built up and gives a clear color. It’s not a voluminous mascara, but it still gives clear lashes, builds a bit of length, and separates nicely. In the last photos, you can see how my lashes looked after I showered, washed my hair, and rubbed my eyes a few times in the shower 😌 I use, as always for the last 20 years of waterproof mascaras, L’OrΓ©al’s eye makeup remover for waterproof makeup, and it works excellently! Shake well, put a little on a cotton pad, and hold it against the lashes for a few seconds, then just clean with the pad. Tadaa! It would be fun to have a volume version of the mascara, but honestly, I’m so impressed with the durability that it could look almost any way πŸ˜… And the lashes do look nice (see the first photo of the eyes, where I’m freshly made up with mascara on the left but not on the right) #LYKOREVIEW #BBIA
    26522 views
    • The user's roll: Lyko Creator. The comment was made 1 years
      @Eva Thank you! How fun to hear!
  • Most helpful negative
    The post was made 1 years
    Rating: 2 out of 5
    verified customer

    Brush hairs are falling out

    I gave this mascara a lot of chances over and over again, but in the end, I can't ignore that the brush loses a ton of hairs. The hairs then stick to my own lashes, which are unpleasant to pluck off. So if I wipe the brush on the edge of the mascara tube, a ridiculous clump of hairs comes off. It does look quite nice in the end, but since the bad sides definitely outweigh the good ones, I wouldn't buy it again. :(
    18810 views
    • The comment was made 5 months
      I love that it makes the lashes longer with the help of the fibers (the one you’re trying to remove). :D
      4 likes
  • The user's roll: Lyko Creator. The post was made 6 days
    Rating: 2 out of 5
    Verifierad testare

    Had expectations for this..

    This was included in the lyko loables kk variant.. With brown/green eyes, I thought this could be fiiiiine for me but I don't like it. The brush is too thin and doesn't separate my lashes, so instead I think the fibers in the mascara give me 'clumpy' lashes and that is aaaaltogether not pretty😜 The brown color is okay in itself but with tattooed eyeliner it unfortunately looks a bit 'pale'. So I think this is nice for those of you who have full lashes and lighter skin than meπŸ˜‰ #lykoinflutester #review
    111 views
  • The post was made 1 week
    Rating: 5 out of 5
    verified customer

    Best mascara for Asian lashes!

    I have completely straight lashes and have spent 700kr++ on mascaras that promise to hold the curl up and have been just as disappointed until I found this mascara. I first ordered it in brown, which was absolutely lovely, and now I've bought two in black, equally satisfied and also beautiful on! Waterproof and no smudge, no clumps. I understand that some don't like their lashes feeling stiff, but you have to understand that it's not always the right thing for your lashes and maybe your lashes don't need such a strong hold. A product isn't necessarily bad just because it doesn't meet your standards, but my lashes have never been so nice and the curl has never held for ten hours πŸ₯Ή **edit. Vil ogsΓ₯ at jeg ikke har hatt behov for lashlift lenger etter Γ₯ ha funnet denne maskaraen. Bruker kun lash curler, ingen varme. Legger til bilde av hva jeg bruker for Γ₯ vaske vekk maskaraen (sminke generelt) med. FΓ₯r ogsΓ₯ kjΓΈpt disse produktene pΓ₯ lyko πŸ₯°
    1 product in post Best mascara for Asian lashes!
    387 views
  • The post was made 1 week
    Rating: 1 out of 5
    verified customer

    Terrible

    This is the worst mascara I have ever used. It feels like super glue on the lashes. They become completely stiff and the upper and lower lashes stick to each other as if they were velcro. Absolutely incredibly uncomfortable to wear! In addition, it is almost impossible to remove, even with two minutes of thorough oil cleansing and subsequent makeup remover. I lost many lashes trying to remove it. This one should be thrown in the trash.
    155 views
    • The comment was made 1 week
      I did all of this every time I used it. I always wipe off excess mascara from the brush before use. I applied it in thin layers. I combed my lashes with a steel lash comb bought at Lyko. That doesn’t change the fact that the mascara is deeply uncomfortable to have on the lashes and that the lashes stick to each other like velcro (yes, even though my lashes don’t point downward and have a good curl). I tried removing it with everything from warm water on a soft cloth, to oil cleansing soak for two minutes, to micellar water and bi-phase makeup remover. Regardless of the method, I always let the makeup remover sit before I pull the cotton pad. But for me, it’s not just the removal that’s the problem, it feels like attaching child safety locks to the eye with superglue. I understand it’s policy to respond to negative feedback, but sometimes it comes across as strange, especially with contradictory comments to people who have the same problem, both that it is tubing and that it isn’t, and conflicting answers about how to remove it.
  • The post was made 1 month
    Rating: 5 out of 5
    verified customer

    Reliable Mascara

    Gives length and I usually only apply this to the tips of my lashes which gives me good length, also the brown shade is beautiful
    1 product in post Reliable Mascara
    627 views
  • The post was made 1 month
    Rating: 5 out of 5
    verified customer

    Actually waterproof!

    So nice to see a waterproof mascara in brown, since I've almost only seen good waterproof mascaras in black. Love this one, will definitely buy again.
    583 views
  • The user's roll: Lyko Creator. The post was made 1 month
    Rating: 5 out of 5

    Keeps the curl

    Best mascara on the market! Keeps the curls really nicely and doesn’t flake. I use both black and brown mascara. In the pictures, I have brown on my eyes. Note! Regular waterproof eye makeup remover doesn’t work on this, but with balm/oil it comes off the lashes. πŸ‘οΈ #lykoreview
    1 product in post Keeps the curl
    607 views
  • The post was made 1 month
    Rating: 5 out of 5
    verified customer

    Love it!

    My new favorite! Gives a lighter and more natural look. Separates the lashes well while adding a bit of length. Perfect for you who are after a β€œno makeup makeup look.” Stays on all day. I have very dark blonde hair, and usually brown mascaras are too warm in color, but this one is just right and basically matches my lash color. I need to find a suitable makeup remover because this one really stays put!
    537 views
  • The post was made 1 month
    Rating: 5 out of 5
    verified customer

    Reliable mascara

    Gives length and doesn’t flake off anywhere during the day
    445 views
  • The post was made 1 month
    Rating: 5 out of 5
    verified customer

    Favorite!

    The best waterproof mascara. Stays nice all day, but comes off with makeup remover without rubbing.
    1 product in post Favorite!
    519 views
  • The post was made 1 month
    Rating: 2 out of 5
    verified customer

    If you hate your eyelashes, buy this!

    Bought this mascara and was initially really happy and satisfied to have found a mascara that is both waterproof and brown. The problem is that it CANNOT be washed off. It dried out my eyelashes so much that after a few uses, all my eyelashes on BOTH eyes broke off when I tried to use my eyelash curler. Do NOT recommend. Btw: I used cleansing oil etc. to remove it. Didn’t work.
    462 views
    • The user's roll: Lyko Creator. The comment was made 1 month
      Hello Tova! 😊 Thank you for sharing your experience. So unfortunate to hear that the mascara wasn’t the perfect match you hoped for and that you experienced issues both with removal and your lashes 🀍 BBIA Never Die Mascara 02 Power Brown is a tubing mascara with very high durability, which can make it behave a bit differently than classic waterproof mascaras. It usually comes off best with plenty of lukewarm water and gentle pressure on the lashes, rather than with oil cleansing πŸ’¦ Thank you so much for taking the time to leave a review and share your experience. Feel free to reach out if you want tips on a mascara that might work just for you πŸ€— All the best! 🌞
      1 likes

BBIANever Die Mascara 02 Power Brown

144 kr
Recommended price 189 kr
WOW-price
Free delivery option available from 300 kr, can be sent immediately

More shades

BBIA Never Die Mascara is a truly water-resistant, smudge-free fiber mascara that separates every lash. This cult favorite mascara holds a curl all day and doesn't smudge or flake during the day, even in heavy rain! The mascara's thin brush and fiber-rich formula give length and volume to each lash, creating a captivating look. The mascara is buildable and can be layered to lengthen the eyelashes up to 3mm. Thanks to the precise brush, you can easily separate the lower lashes as well as the inner and outer corner lashes. Use caution when applying the mascara to the roots of the lashes as the fibers may cause irritation in the eyes. Only an oil-based or water-resistant makeup remover will remove the mascara.

Use:
Apply the mascara by brushing the eyelashes until they are evenly covered by the mascara, layer if desired. Remove mascara with a cleansing oil, balm or oil-based make-up remover.

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