Redken was founded in 1960 by the hair stylist and chemist Jheri Redding and the actress and model Paula Kent - hence the name Redken. Dedicated to science and with a pioneering approach to their work, they created a hair care brand that revolutionized the professional hair care industry for both hairdressers and consumers. Based on products with a low pH value, developed for Paula's own sensitive hair, and by introducing protein as an ingredient, they pioneered a new type of product and a scientific approach to beauty. Today, Redken is a well-known and beloved brand worldwide, widely used by hair enthusiasts.
Based on Redken's history, the brand today is imbued with three core values ​​- INSPIRATION, FASHION & INNOVATION. Your hair is your best accessory, so let Redken help you to never have a bad hair day again!