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Rating: 4.2Based on 51 reviews
  • Most helpful positive
    The post was made 1 years
    Rating: 5 out of 5

    Fantastic hair color😊

    I have bleached my hair at home for many years, eventually got tired of having super dry and damaged hair. So I decided to go back to my natural color. It was a very scary decision, but I was very tired of blonde hair and it was a lot of work to maintain the color and health of my hair. I decided to try Wella color touch, as it is not a super permanent color. The color faded slowly but surely, after 5 months almost all the color was gone again. I had very bleached hair, so some of the color will of course remain anyway, but I actually think it just turned out nice😇 I used the color 7.1, and was very pleased with it, it is a lovely cool brown color. (I had to get 2 boxes to color all my hair.) Before and after picture🧖‍♀️
    1 product in post Fantastic hair color😊
    49925 views
    • The user's roll: Lyko Creator. The comment was made 1 month
      Hi Elin! 👋🏼😊 I helped you earlier today via email 🤩 There I suggested that you mix 9.5-1 with 9.5-4 👌🏼 It’s going to be super pretty! Have a nice day 🤍
  • The post was made 4 days
    Rating: 5 out of 5
    verified customer

    Best hair dye

    This is easily the best hair dye I've tried, it leaves the hair shiny and soft afterwards, unlike other hair dyes that are also very hard to rinse out! I also have very long and thick hair and one bottle is enough, so the price is really worth it! Love this and use ONLY this!
    1 product in post Best hair dye
    472 views
  • The post was made 5 days

    Toners

    Hi! I have done balayage and the color has turned orange and yellow. In the lengths, I previously had highlights so they are lighter. My roots are dark brown and I also have some gray hair. What hair color can I use to get a more even and warm result?
    1 product in post Toners
    779 views
  • The post was made 6 days

    Durability

    Does anyone know if this actually washes out? I often find that home toners stick like permanent colors, which I want to avoid :)
    548 views
    • The comment was made 3 days
      Yes, exactly, this can be read about. The question was more for people who have actually used it.
  • The post was made 1 week

    Cool Highlights

    Hi! I am a brunette with light highlights that have become warm in tone. Can I use this to make my highlights cooler? Or will it lighten the whole hair? I was thinking maybe the color 9/16.
    558 views
    • The user's roll: Lyko Creator. The comment was made 6 days
      Hi Julia! 👋🏼😊 Yes, 9/16 can help to tone down the warm tones in your highlights and give a cooler feeling 💜 To minimize the risk of lightening your natural roots, I recommend applying it to towel-dried hair 🥰 That way you get more effect on the lengths/highlights where you want to neutralize the warmth, without lifting too much of your own color. Have a nice day ☀️
  • The post was made 1 week

    Beige bronde

    My natural hair color is dark brown and I recently got highlights, but they turned out more yellow than I wanted. I don’t want blonde hair. I’m looking for a soft, natural “beige brunette / bronde” look with blended highlights. Right now my hair has some warm yellow tones and I just want to neutralize the warmth and make everything look more natural and softly blended — not darker and not grey. Which product or shade would you recommend for this? 9/97?
    1 product in post Beige bronde
    1006 views
    • The user's roll: Lyko Creator. The comment was made 6 days
      Hi Asli 👋🏼😊 The shade you’ve been looking at, 9/97, is a bit too light and will mainly just make your highlights cooler rather than giving you that soft beige brunette result you’re after 🤗 To achieve a more even and soft beige brunette tone, I would instead recommend this one: 👉🏼 lyko.com/sv/wella-professionals/wella-professionals-color-touch-rich-natural-pearl-blonde-8-81 😍 It gives a nicer depth to the hair and helps neutralize warmth without becoming too light or overly cool. Good luck in your at-home salon 🎨✨
  • The post was made 1 week

    9/97 on very light highlighted hair?

    Hi, I wonder if there are conditions to get a good result if I apply a 9/97 on my very light highlighted hair. I am "red-toned" at the base with a tendency to red pigments and quite a few gray strands nowadays. I thought it was a bit too light last time at the hairdresser and would like to be a bit more blonde-beige in a cool tone. The hairdresser first talked about this option but then changed their mind and thought I should choose platinum blonde instead to get rid of yellow tones after a while. What do you think?
    1 product in post 9/97 on very light highlighted hair?
    586 views
    • The user's roll: Lyko Creator. The comment was made 1 week
      Hi Johanna! 👋🏼😊 It's hard to say exactly without seeing a picture of your hair. Wella Color Touch 9/97 is a nice blonde-beige shade with a cool tone that helps to tone down yellow hues 🥰. Since you have very light highlighted hair with red pigments and gray undertones, the result may vary a bit. To give you the best advice, you can send a picture and some more information about your hair to frisoren@lyko.com, so we can see exactly which shade suits you best 💌 Have a nice day ☀️
  • The user's roll: Lyko Creator. The post was made 2 weeks
    Rating: 5 out of 5
    verified customer

    Favorite Hair Color 2.0

    There is no better hair color, it removed the red pigmentation in my hair and gave me a black hair color without any red shade. Recommend to everyone who has the same problem. Used 2.0 black
    1 product in post Favorite Hair Color 2.0
    1606 views
  • The post was made 2 weeks

    Which color should I choose?

    Hi! I have a balayage color and want to buy a toner that can make the color a bit cooler and neutralize the slightly orange/yellow tones. Which color suits my hair well? Thanks for the answer!
    1823 views
    • The user's roll: Lyko Creator. The comment was made 2 weeks
      Hello Pamela! 👋 Oh, how exciting! 😍 I would recommend going with Wella Color Touch 9/16, which helps to neutralize yellow and orange tones. When applying it, it's best to focus on the lengths where you want to neutralize the tone and avoid the roots if you don't want to affect your natural color ✨ To get an even and nice result, I would also recommend using two packages, especially if you have slightly longer or thicker hair. Good luck with the coloring and all the best! 💛
  • The post was made 2 weeks

    Emulsion?

    Hi! Do you need to use an emulsion with this product? Or can you use the toner directly as it is? I was thinking of toning down my regrowth by toning the light lengths. Lyko AI recommended an emulsion to mix with, but it’s not something you sell/that I can find.
    1 product in post Emulsion?
    1038 views
    • The user's roll: Lyko Creator. The comment was made 2 weeks
      Hi Mikkan! 👋🏼😊 Everything you need is already included in the kit 🥰 This tint is a professional intensive tint. The kit includes a color tube and the correct emulsion/activator, so you don’t need to buy any extra products 👌🏼 Have a nice day ☀️
      1 likes
  • The post was made 3 weeks
    Rating: 4 out of 5
    verified customer

    7/1 Medium Ash Blonde

    I usually apply this toner when I feel my own color starts to look a bit dull and boring. Or when I've gotten a little too much “shine” ;) (read: gray hairs) I think it turns out very natural and nice! I have old sun-bleached highlights in the lengths that also create some dimension.
    1 product in post 7/1 Medium Ash Blonde
    2515 views

Wella ProfessionalsColor TouchPure Naturals Icy Ash Blonde 9/16

Sale price 143,20 kr
Without campaign 179 kr
Combo Deal 20%
The price applies when you buy 2 items for a total of 590 kr.
Offer valid through
Free delivery option available from 300 kr, can be sent immediately

More shades

Color Touch Pure Naturals Icy Ash Blonde 9/16 is a demi-permanent colour treatment for irresistible shine and color vibrancy. This professional hair color and care kit makes home application simple and mess free, with results in just 20 minutes. Use Color Touch to touch up roots and blend away greys, with up to 50% coverage, 63% more shine and up to 57% more multi-faceted colour compared to untreated hair. This gentle formula is free from ammonia and silicones, and is enriched with the exclusive Light²Color Complex which creates an intense vibrancy and shine that lasts for up to 28 washes. Pure Naturals is our line for natural color results with shades ranging from light blonde to black.
Wella Professionals is the No.1 Salon Color Brand* in the world - trusted by professionals, loved by hair. Achieve salon quality results at home with Color Touch Demi-Permanent Hair Color in Icy Ash Blonde. Follow with Wella Professionals Color Brilliance Shampoo and Conditioner for best results.

*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

Use:
1. Apply Color Touch to freshly washed, towel-dried hair.
2. Comb in & leave for 20 mins.
3. Rinse away with warm water.
4. Follow with Color Brilliance Mask for best results.

130 ml

  • Category:Toning

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