I bought this eyeshadow (Prästkrage) a couple of weeks ago because I wanted something to put under the brow to brighten up a bit. I do have several different shadows that work great for this, but they are all in palettes, and I felt that I wanted a single shadow for this specific purpose 😅 I don't think I've tried any eyeshadow from IDUN Minerals before, or if I did, it was a long time ago, so I don't really have anything to compare it to... but I just wonder, where is the pigment in this shadow? Nothing really happens when I use it! I don't know if it's me doing something wrong, like not understanding the formula or something. But when I take my makeup brush and try to pick up product, hardly anything comes with it, it feels like it's super tightly packed. I have to repeat the process several times to see any difference under the brow. And I want it to be relatively discreet, just as a little highlighted effect, but matte. The color looks otherwise perfect for how I envisioned it. I think the ad pictures reflect the actual color well. I also like this classic format for the single shadow, the packaging feels solid and looks pretty nice too. So it's really a shame that it totally flopped for me, because I thought I was playing my cards safe when I chose IDUN. I'm wondering if I might need to use a different application method, like a sponge or finger, but I just feel like it's a bit cumbersome that it should be necessary. And it actually says that it should be "a powder consistency that adheres easily to the skin", and that you SHOULD apply with a brush...? Unfortunately, I can't give more than two stars, because this purchase was basically pointless for me 😢 #lykoreview #IDUN #idunminerals #eyeshadow

I love this mascara! 💖 How wonderful is it that it dissolves itself with water at 38 degrees or warmer. I don’t have to stand and rub off the mascara, but I can gently pull my fingers from the base of the lashes downwards, and then the mascara comes off each individual lash. ✨ You don’t even need a cleanser? Because everything disappears with a little warm water! Gentler for the lashes and eyelids since you avoid rubbing and irritating. 💦 I only apply the mascara to the tips of the lashes and in the lengths, but not at the roots as I find the curl settles. But if I apply the mascara to the tips and lengths, I have curled lashes all day! 🥲 The area around my eyes is dry and very sensitive, but I love waterproof mascaras, which doesn’t go hand in hand since you often have to rub off waterproof mascara. But this mascara is the solution to my problems! 🌟 I recommend everyone to try it! Especially you with sensitive skin and dry skin around the eyes. 🧖‍♀️ #idunminerals #vattenfastmascara #waterproof

Say hi 👋🏼 to our Product Developer, Nadia, as she answers your most frequently asked questions about our best-selling Mascara Vatn Volume 38°C! 🔬👩🏻‍🔬💄 Comment below what other shades of Vatn Volume you think we should develop! #IDUNMinerals #ConsciousBeauty

Have you tried using our Creme Lipstick as a blush? They are semi transparent and are easy to apply, to give a soft colour with a beautiful glow. Combine with the same shade on your lips, or use the shade you like most. ❤️ #IDUNMinerals #consciousbeauty #makeup

In the video we see Rebekka apply makeup from IDUN Minerals for a perfect and easy summer look.😍 Products used in order: -Moisturizing Mineral Skin Tint SPF 30 in shade Långholmen, Light / Medium Neutral -Pro Buffer Foundation Brush -Mineral Bronzer Midsommar -Mineral Blush Plommon -Pro Tapered Powder Brush -Clear Brow Gel Perfect Eyebrows -Mascara Vatn Volume 38°C -Ready Set Refresh Setting Spray #IDUNMinerals #consciousbeauty #makeup

Mineral Blush Rabarber adds the perfect sun-kissed, golden pink effect as seen on Jessica Hedman. 🍓 Apply with Pro Tapered Powder Brush for an easily blended, soft result. #IDUNMinerals #consciousbeauty #Blush

Mineral Blush is infused with ultra-purified mineral pigments for a rich colour payoff that is easily blendable and buildable. What is your favorite new shade?🍓 #IDUNMinerals #consciousbeauty

Our cult favorite, best-selling mascara now in a limited edition, travel size, green shade perfect for the summer holidays! 💚 #IDUNMinerals #ConsciousBeauty #VatnVolume

We are finally releasing our Clear Brow Gel with the perfect texture that keeps the brows in place from morning to evening. It is transparent and leaves no visible residue. Clear Brow Gel is perfect for those who want more defined, full and shaped brows. Use with our Eyebrow Pencil to fill in where you miss hairs or shape. Or use Clear Brow Gel as it is!🤍 #IDUNMinerals #consciousbeauty #makeup

We are launching 4 new Mineral Blush Shades inspired by the colours of beautiful berries. They are richly pigmented and give a natural and luminous finish that lasts all day. New shades: ❤️Rabarber, a golden pink ❤️Nypon, a bright red ❤️Rönnbär, a burnt orange ❤️Plommon, a plum pink #IDUNMinerals #ConsciousBeauty

IDUN Minerals has two different duo concealers. One color correcting, and one covering. The products have a creamy texture with two shades in one, with high coverage that is enriched with caring and protective ingredients. 🌸Ringblomma, a color-correcting duo concealer that has an orange shade that neutralizes blue, for example under the eyes, and a green shade that neutralizes red tones. 🌸Duo Concealer, camouflages imperfections, fine lines and redness. In the video she uses the shade Kaprifol. Apply using the IDUN Minerals Concealer Brush, IDUN Minerals Pro Triangle Concealer Brush, or with your fingers. #IDUNMinerals #consciousbeauty #makeup

💖Start with Base Coat Kristall to protect the nail, prevent discoloration and make the nail polish last longer. 💖Apply two coats of Nail Polish. 💖Apply Fast Dry Top Coat Brilliant to extend the durability and add shine. 💖Finish with Nail Oil for care and nourish nails and cuticles. Enriched with almond oil, lemon oil and vitamin E. All nail polishes are vegan and have a 5-free formula, which means that they are free from a number of dangerous ingredients that otherwise tend to be found in nail polish. #IDUNMinerals #consciousbeauty #nailpolish

Powder Tilda is a luminating multi functional powder that can be used both as a powder and a highlighter. Apply either as a regular setting powder with a fluffy brush where you want to fix your base and give an extra touch using IDUN Minerals Pro Tapered Powder Brush. Or apply to the cheekbones, bridge of the nose and inner corner of the eye as a highlighter using IDUN Minerals Face Definer Brush and work in the product for a lovely glow! ✨ #IDUNMinerals #consciousbeauty #makeup

Just in time for summer, we are now launching two new shades in our Mineral Bronzer. 🤎Midsommar: A luminous, deeper warm shade. 🤎Skymning: A matte, deeper cold shade that is perfect for contouring. Whether you want to bring life and color to your skin, enhance your summer tan or define the contours of your face, IDUN Minerals has different shade options. The richly pigmented formula is easy to blend and gives a natural result that lasts all day. Our bronzers are vegan and made from highly purified minerals that are suitable even for those with sensitive skin. #IDUNMinerals #consciousbeauty #makeup #bronzer

Our stunning creme lipsticks provide a glossy finish in a light opaque colour that provides hydration with shea butter and nordic cloudberry oil. Creme Lipstick also works as a creme blush for a luminous touch of colour when applied to the cheeks. 💄 In the video we see all our 8 shades. #IDUNMinerals #consciousbeauty #makeup #lipstick

Give your skin love by cleansing and nourishing your skin with gentle and effective products from IDUN Minerals that work for everyone, even the most sensitive skin. 🤍Mineral Cleansing Face & Eye Mousse: Cleanses and removes makeup, even waterproof. 🤍Mineral Smoothing Face Scrub: A gentle deep cleansing and exfoliating scrub. 🤍Mineral Moisturizing Face Mask: An intensely hydrating face mask that soothes and nourishes dry skin. 🤍Oil Serum Hydration Booster: An intensive oil serum that strengthens, repairs and soothes dry skin. 🤍Mineral Moisturizing Day Cream: A hydrating day cream that softens and nourishes the skin. 🤍Lip Balm Care & Repair Cream: Nourishing and softening with a glossy finish. #IDUNMinerals #consciousbeauty #skincare

If you want an easy-to-use and good eyebrow pencil to shape and define the eyebrows, you should try IDUN Minerals Eyebrow Pencil, which is a richly pigmented eyebrow pencil with highly purified minerals. The silky texture blends easily with the eyebrow hairs. ✨ To shape the brows, start by brushing the brows lightly upwards with the brush located at one end to easily see your natural shape. Then take the pencil and fill in where you're missing hairs or need more shape to even out. 🤎 Products used in the video: -Norrsken Foundation -Makeup Sponge -Eyebrow Pencil Pil -Magna Water Magic -Cream Lipstick Alice #IDUNMinerals #consciousbeauty #makeup

In the video, we see Zoe react to IDUN Minerals products. Turn on the sound to hear her impressions. 😍 Products are used in order: -Skin Tint SPF 30 Tan -Pro Buffer Foundation Brush -Perfect Under Eye Concealer Medium -Pro Triangle Concealer Brush -Creamy Eyeliner Jord -Mineral Single Eyeshadow Snöflinga -Mascara Magna Lengtheing -Creme Lipstick Jungfrubär #IDUNMinerals #consciousbeauty #makeup

IDUN Minerals Mascara Vatn Volume Blue 38°C is a waterproof blue mascara that gives the lashes a deep blue color and defines, separates and gives the lashes length and volume that can be easily built up. Using a blue color on the lashes especially enhances brown eyes, but also suits everyone to give an extra touch and pop of color to your look!💙 -Browgel Perfect Eyebrows Medium -Moisturizing Mineral Skin Tint SPF30 Gamla Stan Light -Duo Concealer Kaprifol -Pro Triangle Concealer Brush -Creamy Eyeliner Hav -Mascara Vatn Volume 38°C Blue💙 -Mineral Blush Havtorn -Pro Tapered Powder Brush -Mineral Single Eyeshadow Snöflinga -Lipliner Harriet -Matte Lipstick Krusbär -Lipgloss Louise #IDUNMinerals #consciousbeauty #makeup

If you haven't tried our Moisturizing Mineral Skin Tint SPF 30, we highly recommend this amazing product.  It provides a light coverage with wonderful glow that lasts all day, infused with caring antioxidants, vitamins C and E, and protects against UVA and UVB rays with SPF 30.☀️ AND, it is suitable for those with sensitive skin! Products used in the video: -Moisturizing Mineral Skin Tint SPF 30☀️ -Makeup Sponge -Perfect Under Eye Concealer -Blush/Bronzer Brush -Bronzer Midnattssol -Blush Havtorn -Eyebrow Pencil Björk -Browgel Perfect Eyebrows Medium -Mineral Eyeshadow Palette Vitsippa -Blending Brush -Mascara Gull -Lipliner Bibi -Lipgloss Cornelia #IDUNMinerals #Consciousbeauty #Skintint

IDUN Minerals has launched 2 new, neutral Skin Tint shades. In the video, Wilma uses Djurgården Light Neutral, which is the lightest shade in a neutral tone. If you previously tried Gamla Stan Light, and it was too warm for you, then Djurgården is the perfect shade to try. 🌟 🌟Products used in order: -Solsken SPF 50 -Moisturizing Mineral Skin Tint SPF 30 - Djurgården -Pro Buffer Foundation Brush -Perfect Under Eye Concealer - Extra Fair -Pro Triangle Concealer Brush -Translucent Mattifying Powder Tuva -Pro Tapered Powder Brush -Bronzer Midnattssol -Blush Havtorn -Mineral Eyeshadow Palette Brunkulla -Blending Brush -Mascara Vatn Volume 38°C Brown -Lipliner Harriet -Tinted Lip Elixir Linnea #IDUNMinerals #consciousbeauty #makeup

We have now launched two new shades from our beloved Moisturizing Mineral Skin Tint SPF 30 collection in the shades: -Djurgården Light Neutral -Långholmen Light/Medium Neutral If you are looking for a formula with light coverage, hydration, glow and SPF 30, then Skin Tint is the perfect go-to product for a weightless feel on the skin! Have you tried IDUN Minerals Skin Tint? In the video below you can see us swatch all our shades. ✨ #IDUNMinerals #consciousbeauty #skintint #makeup

Simple steps to create a makeup look that enhances your natural beauty. 🤎Solsken SPF 50, primes and moisturizes your skin leaving it glowy. 🤎Mineral Powder Foundation, provides light to full coverage, evening out the skin. 🤎Mineral Blush Havtorn, on cheeks and eyelids to brighten and add a pop of warm colour. 🤎Mascara Magna Lengthening, gives lashes instant volume, length and care. 🤎Lipstick Björnbär, for a beautiful vibrant lip shade. #IDUNMinerals #consciousbeauty #makeup #everydaylook