Reviews & comments

• Most helpful positive

  Jessika

  2 months

  Verifierad testare

  Shine ✨

  As a #lykoinflutester, I have had the honor of testing products from #izelbeauty. The products in this series promise to provide lots of shine, protection, and be good for dry hair. My hair is very dry 🌵 and needs a lot to bring out the curls/waves 🌊 Unfortunately, the moisture is not quite enough BUT what shine you get 😍 🌸🍬 The scent is wonderfully fruity and tangy and reminds me of candy. I love it, but the whole series has a strong scent and is suitable for those who are sensitive to fragrances. ✨ Provides lots of shine BUT I feel that I, having A LOT of hair, need A LOT of product. Therefore, it is not as economical as I had hoped. 💦 I would have liked to see it have a lighter consistency to be able to distribute it more easily throughout all my hair. The serum is quite creamy. 💦 It could have contributed more moisture as well, so I wouldn't have to add additional products to achieve sufficient hydration for my dry straw 🌵

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  18 likes

  1 comment

  974 views

  • ElliR

    2 months

    Super shiny 😍 Fun to hit the mark with both products 🤗

    2 likes

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• Most helpful negative

  Louise

  2 months

  Verifierad testare

  Not for me at all

  As a #lykoinflutester, I have now used four different products from the Swedish brand #izelbeauty, and before I dive into what I think about the serum, I want to share a bit about my hair: 🎀 bleached and damaged 🎀 right now I have a hair extension that needs to be taken out soon 🎀 requires moisture and nourishment 🎀 dull 🎀 thin strands 🎀 Scandinavian hair I want to start with the design: it feels sleek and simple, the tube is easy to use. The scent is strong, but I like it, think of a youthful and softer version of Kérastase's floral scents. But as I said, it is strong 💌 This serum adds nothing to my hair! More than maybe the scent, since I am enchanted by it. The serum is watery and thin, so the advantage is that it doesn't make my hair oily, and I don't know if it's because I have extensions in, but I feel zero difference when I apply the serum versus just using shampoo and conditioner. It is supposed to combat frizz, but I don't think it works at all. As I said, maybe all these products work better when I'm in Spain and there's a different humidity. But this just feels like water with perfume in my hair. It gets a pitiful two stars from me, I've tested it in wet hair, towel-dried hair, and in dry hair, notice no difference 😱 #lykoinflutester #izelbeauty

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  9 likes

  1 comment

  621 views

  • Maja

    Customer service at Lyko

    2 months

    Hey Louise! 🤗 Thank you so much for your review and for taking the time to share your experiences with the product, even though it didn't quite hit the mark this time 🤍 I hope you have a favorite that suits you better and that you can return to 🥰✨ Have a really nice day!

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• Ebba

  5 days

  Verifierad testare

  No difference

  I had the honor of being a Lyko influtester to try some hair products from izel. This leave-in serum has a very nice packaging, unfortunately I don't like the scent that much. I can't say that it has made my hair better or worse, but I am satisfied with the product overall. It feels like it moisturizes the hair in the moment but not in the long term. What is good is that you can apply it to both damp and dry hair! Thank you Lyko for letting me test! #LYKOINFLUTESTER #IZELBEAUTY

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  3 likes

  1 comment

  235 views

  • Amanda

    Customer service at Lyko

    4 days

    Hey Ebba! Oh so fun that you got the chance to try products from the lovely Izel 🤗 Too bad that this one didn't turn out to be a hit, but nice that it will still be used 🥰 Big thanks for taking the time to leave a review 🙏 Have a super nice day 🌸💗

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• Meery

  6 days

  Verifierad testare

  Sweet scent and silky hair

  The serum smells sweet and candy-like, which will surely please those who love strong scents. The texture is initially soft and creamy, but when spreading the product, it becomes slightly watery, making it feel like it evaporates into the hair. Although it feels lightweight, you still need quite a bit of the product, even for fine hair. After use, the hair looks wonderfully shiny and silky. The product also works excellently together with deep moisturizing products, further improving the hair's condition and moisture. #lykoinflutester #izelbeauty

  

  
  3 likes

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• Victoria

  6 days

  Verifierad testare

  Gives soft and shiny hair ⭐️

  I have tested this leave-in serum from #izelbeauty as a #lykoinflutester 🩷 The serum is supposed to provide shine, protect the hair from wear and breakage. My hair is dry and damaged after many years of bleaching, so I need a lot of moisture. The packaging is cute and sleek, and the tube itself is very practical. Easy to get the desired amount out. The scent is quite strong, very sweet and candy-like 🍭 Not for me, but thankfully the scent fades relatively quickly. The serum is quite watery and easy to distribute in the hair, so my fine hair strands are not weighed down by this 💆🏼‍♀️ The hair feels silky soft and shiny when it dries, but I don't feel that it provides any deep moisture. The serum is supposed to combat frizz, which I also do not experience. My little hair strands still stick out here and there. All in all, the leave-in serum doesn't give me much, except that my hair feels soft and gives good shine right after washing. However, the feeling doesn't last very long. Totally fine, but I won't be repurchasing. 💌

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  3 likes

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  816 views

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• Veera

  6 days

  Verifierad testare

  Hair Perfecting Shine Serum

  The product gave a pleasant shine to my hair, and I found that detangling my hair became much easier. The scent in this product was, like the other products in the line, extremely good, and I could even use this scent as a perfume, it is soft and sweet and also suitable for a scent-sensitive user like me. The consistency was light and did not leave my hair feeling sticky but absorbed effectively. I recommend it especially for those whose hair is dry and needs that extra moisture, as well as liveliness and shine #lykoinflutester #izelbeauty

  

  

  
  1 likes

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• Niina

  1 week

  Verifierad testare

  Hair serum for fine hair

  My hair is quite frizzy and dry after washing. Unfortunately, this serum is not effective enough to tame my hair after washing. The product seems promising at first, but when you start applying it, it feels like it just disappears. It becomes quite watery, and the only feeling it leaves in the hair is like a film on the surface. My hair needs more care, but I believe this product could still work for you if your hair only needs a little moisture and shine. A plus for the product is the lovely sweet scent, just like the other products in the line. I also like the simple look of the packaging. I personally wouldn’t repurchase this product, but I think it could be worth a chance if you have fine hair that doesn’t need much care. #lykoinflutester #izelbeauty

  
  3 likes

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  419 views

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• Cattis

  1 week

  Verifierad testare

  Did something happen?

  I have tested the IZEL BEAUTY Shine & Repair Hair Perfecting Shine Serum. Since I have tested all the products together, I will therefore have a somewhat similar review structure. ✌️ Hair type - My hair is thick with fine strands, pin straight and color-treated. Scent - All products smell very good, jasmine flower and some form of sweet candy, but I find that the floral scent lingers most in the hair after the product has been left in. 🍬🌸 Appearance - Small and narrow tube that matches the rest, but a bit boring that specifically this one doesn’t seem to follow that the outside reflects the product's actual color, they seemed to have a pattern on the others, but this one didn’t get memmon. Other - I actually don’t know what this product does for my hair. I get better results if I put it in before blow-drying, but if I put it in dry hair, the strands just clump together where I’ve applied it. Used it in my hair when I’m going to the gym and slicking down ponytails, but I don’t think it’s really its true calling. #lykoinflutester #izelbeauty

  

  
  5 likes

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• Nora

  1 week

  Verifierad testare

  No serum for me...

  I tried the Hair Perfecting Shine Serum from Izel Beauty and really wanted to like it, but unfortunately, it fell pretty flat for me 😕 🫧 A bit about my hair type: I have typical Scandinavian hair - fine, normal in thickness, and pin straight. My hair is highlighted and can sometimes get a bit dry at the ends and frizzy. I wash my hair every other day! The consistency is very thin, almost like water, and I had to use quite a bit of product each time for it to even feel like it was doing anything. Unfortunately, I didn’t notice any significant difference in my hair, neither more shine, softness, nor any effect on the quality. It felt mostly... meh. I like the packaging aesthetically (pink is always right) and it smells good but a bit too strong. I would have preferred a pump instead, it would have made it much easier to use, especially since the formula is so runny. This is not something I will buy again. I’ll stick to my other oils and serums. Thanks Lyko 🩷 #lykoinflutester #izelbeauty

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  3 likes

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• JENNY ABRAHAMSSON

  1 week

  Love 🌸

  My hair type - dyed blonde hair, thick with fine strands. I have now been able to try this serum from #izelbeauty as #lykoinfluteser for 3 weeks, and this is my new favorite hair brand. Scent - This product is not for those who don’t like scent, but it smells wonderful and leaves the hair smelling good for several days. The product does what it says it will do. I will definitely buy this product again.

  Translated from swedish
  5 likes

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  690 views

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• Love

  1 week

  Totally okay!

  I have had the honor of testing some products from Izel beauty, which is fun since this is a completely new brand for me! One of these products is this serum. My hair has previously been bleached, but I am in the process of growing out my natural color, so right now there is only a small part of my lengths that are still bleached and a bit worn. Otherwise, I have quite thin hair, and it is very flat. For the product, I can start by saying that I like the sleek packaging and that it is easy to get the product out. The consistency is quite light and absorbs well into the hair. It leaves no direct film on the hair and doesn't make the hair look greasy. I also don't think it weighs down the hair, which is good for styling! I also think it smells really good! I feel that you can tell the product provides moisture and gives a really nice shine! I usually use it on damp hair after showering, but I have also used it on dry hair a few days after curling my hair to tame the frizz, but I find that it tames the frizz for a while, but after a few hours, it’s back again. So to conclude: it’s totally okay! It gives shine and a bit of moisture, but there’s nothing special that makes it stand out from other similar products. #lykoinflutester #izelbeauty

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  2 likes

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  158 views

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• Janniche

  1 week

  Verifierad testare

  An ok leave-in

  I have tested this product for a few weeks as a #lykoinflutester, and I think the result is mediocre. I wish it made my hair less frizzy right after washing, which I unfortunately do not experience with this product. A plus for scent and consistency, it is easy to distribute throughout the hair, and the scent is really good💓 If you are only looking for shiny hair, I would absolutely recommend this product☀️ I am attaching a picture of my hair before and after washing, where I used the entire series from Izel Beauty. #LYKOINFLUTESTER #IZELBEAUTY

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  3 likes

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  517 views

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