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3.8
Based on 138 reviews
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  • Most helpful negative

    Encade

    4 months
    verified customer

    It's not the same product

    Ordered the Rome color like I have many times before, but received a slightly different packaging. When I asked your customer service, they said it was the same product with a new look. But it’s not. The "new" one is runny and smells extremely strong, it doesn't even look like the same shade. I'm very disappointed.
    1 product in post It's not the same product
    5 likes
    3873 views

    • Encade

      1 month
      When contacting customer service, they said it was the same but improved (hardly), so Rome is being replaced and now they become Lisbon.
    to leave a comment

  • Emelie

    3 weeks
    verified customer

    Gives a good and cool shade

    On bleached hair that has become a bit too yellow in tone, this works so well to tone the hair to a cooler shade. Right after coloring, the hair can feel very gray, but this disappears after a few washes, and my blonde hair gets such a nice cool shade from this.
    1 product in post Gives a good and cool shade
    572 views
    to leave a comment

  • Mona

    1 month

    Hydrogen Peroxide

    Hey! What percentage is the hydrogen peroxide at? Is the hydrogen peroxide as high in preference as in excellence?
    784 views
    to leave a comment

  • Karin

    2 months
    verified customer

    Nja

    I have naturally light blonde, very thin hair of baby quality, but I think the color has become a bit ashy in tone over the years, and it looks dull. For several years, I've bleached my roots 2 times/year with Schwarzkopf's mild bleach (2-4 levels of lift), but it's no longer available 😢 so I tried this one. This one burned immediately on my scalp! I even got 2 small sores, and this is supposed to be a mild bleach... I've never experienced anything like it. But I was very dry on my scalp, so that might have played a role. It was easy to apply (I use a brush to overlap as little as possible, just putting the bleach in all my hair for a few minutes before rinsing out). It bleached very evenly, and the line between new and old bleach is barely visible. I let it sit for an extra 5 minutes because it looked a bit yellow (see picture just before rinsing), but the hair still turned out really light yellow, instead of just lightly light yellow like it did with Schwarzkopf's bleach, which I could rinse out earlier. I needed to put a good amount of silver mask in dry hair the next day to get an okay blonde color and will now need to tone it to reduce the yellow. Next time, I will have to try another brand.
    1 product in post Nja
    4 likes
    3292 views
    to leave a comment
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Loreal ParisPréférencePermanent Hair Color 10.1 Helsinki

138 reviews, 3.8 on average
Article has expired and is no longer available
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L’oréal Paris Récital Préférence
A glamorous hair color with a technique that helps to preserve the color and ensures an intense and colorful result with luster for up to eight weeks and six weeks of shine. A patented anti-fading system locks the color into the hair and gives a glossy and lasting color that covers gray hair while protecting and reflecting light. Paris Récital Préférence contains a Hi-Shine finishing course that is enriched with vitamin E and UV filters to revitalize and extend your color from day one.

Covers up to 100% gray hair.

This product includes:
One bottle of color gel, 40 ml
An applicator bottle with developing cream, 80 ml
A Hi-Shine finishing course, 54 ml
A Hi-Shine Elixir, 4.4 ml
A pair of plastic gloves
An instruction manual

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