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3.5
Based on 480 reviews
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  • Most helpful positive
    2 months
    verified customer

    Doesn't bleed

    Fun colors but a lot of pigment. Dilute with lots of conditioner. I find that pink washes out quickly. While blue, purple, green, and yellow stick like crazy. Let it sit for about 1 hour.
    1 product in post Doesn't bleed
    8 likes
    3519 views
    • 4 weeks
      I’ve heard that you should rinse red shades in cold water so they last longer, but I haven’t had the chance to try it myself yet 😃
    to leave a comment
  • 4 days

    When?

    When will this be back in stock?
    1 product in post When?
    90 views
    • Customer service at Lyko
      2 days
      Hi Therés 💖 This lovely toner is ordered, but we don't have an exact date for when it will be available to purchase again. Therefore, I recommend keeping an eye on it with your email address, so you'll get a notification as soon as it's in stock! 🥰💌 Take care!
      1 likes
    to leave a comment
  • 6 days

    Directions Apple Green

    As always, a good strong color.
    1 product in post Directions Apple Green
    1 likes
    430 views
    to leave a comment
  • A question

    How many ml does a jar of this contain?
    1 product in post A question
    1265 views
    to leave a comment
  • verified customer

    👍🏼

    Really blue pigmented
    1 product in post 👍🏼
    1066 views
    to leave a comment
  • 1 month

    How much color

    How many jars do you think are needed for hair that goes down to the lower back
    1 product in post How much color
    1027 views
    • Hairdresser at Lyko
      1 month
      Hey Jennie! 😍 I would recommend that you buy 5-6 jars of this so it lasts for your hair that reaches down to your lower back 💜 Have a great day! ☀️
    to leave a comment
  • 2 months

    Try once more?

    Hi! My son dyed his hair with Ebony hoping it would turn black. Instead, it turned blue-purple. We rinsed after 15 minutes, maybe we should have let it sit longer. My question is: Can we buy another jar and put it in and let it sit longer? Or will it damage his hair? Do we need to wait a certain number of days before we apply the color for the second time? If you don't recommend this, how should he go about getting black hair?
    1 product in post Try once more?
    1 likes
    1678 views
    • 2 months
      Thank you for your reply. 😍 Is it necessary to take the same brand, or can I use a toner?
    to leave a comment
  • 2 months

    Blue Color

    Hey! Are you going to get more of the colors that are out of stock? I'm mainly thinking about the blue shades. 😊
    1 product in post Blue Color
    1249 views
    • Customer service at Lyko
      2 months
      Hey Maria! 👋🏻 At the moment, I can't unfortunately give an exact date for when it will be back in stock, BUT I hope it won't take too long! 🌠 I recommend clicking on BEVAK, then you'll get an email as soon as the product is back in stock! 🤩 Take care! 💖
      1 likes
    to leave a comment
  • 2 months

    Bleaching?

    seeing mixed reviews, DO I HAVE TO bleach first?
    1 product in post Bleaching?
    949 views
    • Customer service at Lyko
      2 months
      Hey Granen Since this color is semi-permanent and only lays on top of the hair strand, most hair types and colors need to bleach their hair first for the color to stick in the hair To get the best results from these colors, I would recommend bleaching the hair before coloring. Feel free to use an extra color-preserving shampoo and conditioner for the best longevity All the best! ✨
    to leave a comment
  • 3 months
    verified customer

    Color transfers

    Absolutely stunning color and I would have given it 5 stars for that, but just as quickly as the color releases with the first wash, it transfers onto pillows and clothes just as much. However, it is difficult to remove from skin, clothes, and bathtub (see pictures), therefore it unfortunately only gets an average rating. I was thinking of buying it in black but I don't dare anymore..
    1 product in post Color transfers
    1 likes
    2679 views
    to leave a comment
  • 3 months
    verified customer

    Such a pretty color!

    Two pictures from when I dyed it, in the picture it looks more blue but it has some hints of green in the color in reality 🥰
    1 product in post Such a pretty color!
    6 likes
    2664 views
    to leave a comment

DirectionsHair ColourSemi-Permanent Conditioning Hair Colour Neon Red

480 reviews, 3.5 on average
49 kr
Rec. price 69 kr
Free delivery option available from 200 kr, can be sent immediately

More shades

Vibrant, bold semi-permanent colors in a ton of different shades. Super easy to use and you can mix the colors to create your very own unique hue!

Preparation:
1. Shampoo
Wash your hair with a pH balanced shampoo; we recommend La Riche Pre Colour Shampoo. This will give your hair the right balance, ensuring that Directions hair color achieves the best results. Directions Colour Protecting Shampoo is specially formulated for colored hair, helping you get the most out of your color. It leaves your hair soft, manageable, and with an amazing shine.

Application:
2. Comb your hair
Comb the Directions hair color into your hair until the color emulsifies, meaning it starts to foam. This indicates that the color has penetrated the hair; lighter shades may require a bit more combing.

3. Processing
Let the color sit for 15 to 30 minutes. A plastic cap helps retain heat in the hair, which can lead to better results.

Results:
4. Rinsing
Rinse your hair thoroughly with warm water, avoiding your face, until all excess color is washed out. If you're applying more than one color, make sure to wash and dry the hair separately. Be extra careful when coloring only parts of light hair.

Tips:

  • Wear plastic gloves when applying the color.
  • Apply petroleum jelly or another thick ointment along your hairline to avoid getting color on your forehead.
  • As with all hair colors, it's recommended to do a patch test first.
  • Don't use conditioner before coloring your hair.

Note! The colors may vary slightly from what is shown in the picture depending on hair type and original hair color.

88 ml
Customer service